Unsociable

Peak season is quickly approaching! 🚨 Join us on Wednesday, 25th September for ShipBob's Peak Prep Unpacked, where our CEO, Ben, alongside top ecommerce experts, will dive into everything you need to prepare for peak season. Learn essential strategies to help you: ➡️ Fine-tune holiday campaigns and drive conversions ➡️ Streamline operations for order surges ➡️ Leverage customer data to optimise your strategy Plus, engage in live chats, win amazing prizes, and connect with fellow brand operators! 🔗 Sign up here: https://hubs.la/Q02LBkQj0 Can’t make it live? No worries – register to get the recording sent straight to your inbox! #Ecommerce #PeakPrep #HolidayCampaign #PeakSeason

Bringing TikTok Shop to Scotland🛍️🏴󠁧󠁢󠁳󠁣󠁴󠁿 I don’t even know where to begin…. Last night was incredible! All the hard work & stress paid off and I am so overwhelmed with all the love and kind words from everyone 🥹 Thank you so much to my amazing team, I could not have done it without all your support & help Eve Bremner Euan Duff Cara Gorman Taylor McTaggart Lorraine Louise (any many others that I don’t have on LinkedIn) I love and appreciate each and every single one of you. And to Matthew Bellingham and Ben Muir for trusting me to organise this for Unsociable. Thank you so much to Give Me Cosmetics for sponsoring and to all the amazing brands that came along: Nature Spell, 2bTanned, LA Nation Activewear, Kanzen Skincare ™, Applied Nutrition, Lola’s Lashes, Future Beauty Labs (TANOLOGIST), Known Nutrition, Nikura, Hair Syrup, Glow For It & Free Soul 🤍 All the creators that attended, Box Hub, Yu Ca Taco, Manifest Designs, Think Solutions & the team TikTok Shop TikTok Could not have done it without you all!! It was my first time hosting an event, and I’m not going to lie it was all a huge learning experience, but I’d say it was a success! 🐸

Join ShipBob for an Exclusive Webinar: Peak Prep Unpacked - Holiday Tactics for TikTok Shop Success 🛍️ Event: Peak Prep Unpacked: Holiday Tactics for TikTok Shop Success Time: Wednesday, August 21 @ 1 PM Partners: ShipBob, Avenue Z, Unsociable, Gro, Trndsttrs Cost: Completely Free! Don't miss out on this opportunity to prep for the holiday season with expert insights into TikTok Shop. Sign up here: https://hubs.la/Q02HHkSM0

Live stream shopping is on track to take 20% of ALL ecommerce sales by 2026 😮 Unlike traditional QVC, which was dominated by viewers/buyers over 55, Gen Z leads the way in purchases here And I think we all know who the clear market leader is in the west.. TikTok! The platform has done a fantastic job at converting its huge audience into buyers And we’ve been quietly building something I’m so proud of.. A market leading live division enabling brands to speak to those buyers Last week we were honoured to receive the livestream shopping award from TikTok 🥇 A credit to our amazing team’s hard work and the brilliant partner brands we work with I’m humbled to be working at the forefront of a seismic shift in ecommerce Thank you Saniah and Liam for your faith in Unsociable 🐸 And to our pioneering team who throw everything they have behind our stacked and growing live schedule! Are you excited to see where live shopping is headed? - - - - - - - - - - We have a very limited number of spaces left for brands/retailers looking to launch or build their TikTok Shop to huge volumes in time for Peak 🔥 We work only on true partnerships, with a fixed operating cost & revenue share commercial model 🤝 Connect & drop me a message Ben Muir if you’d like to enquire about a partnership. Promise I’m nice 🙂🐸

Is it only ‘cheap stuff’ that sells on TikTok Shop?? 🌶️ Spicy take below! 🌶️ People think it's only 'cheap shit' that sells on TikTok Shop People are wrong. There are 3 reasons why a product can go viral on the platform Novelty Exclusivity Or, Price Sometimes it's some combination of all 3 Price is obviously the low hanging fruit So it's not remotely surprising that's the conclusion often jumped to Disagree? Check out Sage (UK) or Ninja (US) on the platform and you'll see that it isn't just 'cheap shit' that moves The platform is evolving daily and we're constantly innovating with creative ways to drive virality that DON'T include price So if you aren't a discount brand, push on the other two methods of virality I suggested Get creative, test and see what sticks - something will land! Have you seen brands/products go viral for reasons other than being 'cheap'?? Let me know! 🐸

This live kept me up at night but was also an unforgettable moment! 🛍️ Two weeks ago, our TSP manager dropped a bombshell: we needed to hit a massive target before the end of June (end of the week), with over £280K to go. 😱 How to get £280K ASAP? 💡 Let’s do a 24-HOUR LIVE for Give Me Cosmetics this weekend! (It was Wednesday and the live was Friday-Saturday.) So, I said to Ben “heyyyyyy so… I was thinking.” Despite the craziness, my excitement overruled the logical discussions. 👀 I messaged the Give Me chat: “24 Hour Live?” Of course, Les and the team at Give Me Cosmetics jumped at the idea! 💖 We had three days to plan. The Problems ‼️ 1. No Live Stream Presenters 2. Who’s moderating for 24 hours? 3. TikTok wouldn’t whitelist our live (no £3,000 worth of prizes, including Taylor Swift tickets) 4. Influencer cancelled an hour before their slot The Solutions ✅ 1: Our flexible team (shoutout to Nicole for a 12-hour shift) 2: Ben, Lisa and I moderated 3: We communicated the giveaway through non-shoppable content and linked the live event to protect the shop’s health. During the live, we set “Top Shelf Giveaway @ X Likes” comments, used a banner for phone number entries, and had the affiliate account explain the rules. We also teased an extra special giveaway at X likes. We pushed every guideline to the max! 4: Got another influencer in early, and I joined her live (I didn’t know anything about the USPs) SO MUCH MORE WENT WRONG... But guess what? We pulled off a 24-HOUR SHOPPABLE LIVE STREAM with insane results. That’s the kind of business we are. We make it work for our partners. Proud of the Unsociable team for bringing this crazy idea to life. Follow Matthew Bellingham for more BTS on TikTok Shop at Unsociable 🚀🐸 #livestreaming #ecommerce #teamwork #innovation #unsociable

Crazy report just released about the size of TikTok Shop in the UK 😱⬇️ It’s now the UK’s second largest online beauty retailer Actually, I’m not that surprised! Creators have led the beauty industry as a sales driver for some time now And live shopping brings a whole new level of interactivity that beauty buyers crave with brands So is it really that surprising TTS is reaching for domination in this category? The rapid growth of beauty continues, and I’m proud to say we launched a huge live in mega quick time within this category last night with Les Yates, Kay Fitzmaurice and the Give Me team 🔥 Excited to see the impact the platform will continue to have on the industry. Are you?? Which beauty brand have you seen slaying on TikTok?

Learn about the latest actionable insights in social commerce for FREE! ⬇️ https://lnkd.in/eWEw9ujD So excited to be joining the fantastic teams from SHOPLINE EMEA and StoryStream, Charlotte Arnold and Alexandra Lervy 🤘 This should be a fantastic watch for anyone looking to leverage UGC in their marketing or push on social commerce. Tomorrow morning!!!! Thanks me later 😁

Hiring Alert!! We are looking to hire a Brand Manager and Content Manager to join our amazing team @ Unsociable 🐸 Drop your email below or send me a PM and I will forward you information on the position. Open to entry level applicants.