Proud UEG Moment! 🙌 Please join us in congratulating our own Brendan Prunty, who was selected for "The Year’s Best Sports Writing 2024." Brendan’s piece "The Day My Daughter Learned the Hip Drill" was featured in Esquire in Summer 2023 and is a must read for all. You can find the article here: https://lnkd.in/ejFiaiwS
United Entertainment Group
Advertising Services
NY, NY 19,849 followers
United Entertainment Group (UEG) is a global entertainment, sports and lifestyle agency.
About us
UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.
- Website
-
http://www.uegworldwide.com
External link for United Entertainment Group
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- NY, NY
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Rights & Partnerships, Brand Experiences, Talent & Influencers, Content, Communications, Creative, Social Strategy, Film, TV, Entertainment, Sports, and Lifestyle
Locations
Employees at United Entertainment Group
-
Dina Mallin
Talent & Influencer Marketing Executive
-
Jenna Marrone
GLOBAL MARKETING EXECUTIVE — turning brands into pop-culture icons. Attracting attention, gaining market share, and securing revenue streams through…
-
Paul M. Dunn
-
Michael Brown
Head of Sports @ DJE | Brand Partnership & Management Expert
Updates
-
With the 2024 Paris #OlympicGames behind us, UEG is shifting into high gear for the #LA28 Games. UEG's Michael Brown shared insights with PRWeek on what brands and our clients are seeking as they prepare for the next chapter of the Olympic Games. Exciting times ahead! 🏅✨ #Olympics #LA28
-
When it comes to the Paris Olympics, Gen Z did not come to play! Our athletic youngsters are dominating their events and taking social by storm. From Norway’s Muffin Man craze to Team USA’s Simone Biles and Suni Lee planning out their post gold TikToks, Gen Z’s got the Olympics covered - and we love it! Since the rise of TikTok, athletes from all over the world have been able to build a strong online presence with audience engagement at the forefront. It’s no secret that many of these athletes are picking up side hustles to fuel their Olympic dreams, so if they can tap into their TikTok powers they might just concoct the perfect recipe of authenticity, BTS action, and a little bit of swag to swing them a brand deal. Work hard, play hard, right? (Read More: https://lnkd.in/ejh3JZkr )
When Gen Z wins at the Olympics, TikTok is priority number one
msn.com
-
Tee up UEG ⛳ Building on last year's success, UEG once again drew record-breaking crowds to TPC Deere Run in Silvis for the #JohnDeereClassic during Concert on the Course! With the help of Grammy winner country artist, Lainey Wilson, and Academy Award-nominated rock band, the Counting Crows, UEG produced two sold out nights of outstanding performances to over 20k fans! 🎶 🎸 #client
-
In a world where chaos reigns, the roar of engines becomes the anthem of survival. Proud to have worked with #BMW Motorrad and filmmakers to bring the power of their motorcycles to life in the latest Mad Max installment, Furiosa. Catch the adrenaline-fueled chase sequences in theaters now! #client #BMWMotorrad #MadMaxFuriosa BMW Group
FURIOSA : A MAD MAX SAGA | OFFICIAL TRAILER #2
https://www.youtube.com/
-
Excuse this shameless plug for some great #Olympic work! My so very talented new colleagues at United Entertainment Group and Edelman worked with our long-time client #Samsung to make three short docs spotlighting the sports and cultures of #skateboarding, #surfing as well as #breakdancing which is making its debut at #Paris2024. "Breaking Boundaries" tells the story of a global community born from the streets of #NewYork and shooting for the stars at the #Olympics. https://lnkd.in/gPiNMJgP Pro Breaking Tour Street League Skateboarding World Surf League #Samsung #languageofdance #community #culture #breaking I invite you to get your Olympic spirit on and #enjoy this and the two other films "Concrete Dreams" and "The Next Wave" which are part of the 'Open always wins' campaign.
Samsung x Paris 2024: Open always wins - Breaking Boundaries
https://www.youtube.com/
-
We're proud to announce the appointment of award-winning leader, Ann Wool, as UEG's first President, North America! This signifies a significant milestone for UEG as we continue to innovate and invest in global expansion. Welcome, Ann!
United Entertainment Group hires first North America president as its parent expands globally
adage.com
-
Surf’s up! Let’s dive into a new adventure as we explore the passion and heart that fuels the Surfing community on the Road to Paris 2024. With the Olympic Games only a few months away, UEG client Samsung is releasing three short films that spotlight the Surfing, Skateboarding, and Breaking communities. Each film explores the culture, the people, and the unique stories that make these communities so powerful. We’d like to give a round of applause to every member of team UEG who brought these films to life. It’s been a long time coming, and we couldn’t be more proud of the work. The countdown continues! Next week: Breaking.
-
UEG's Michael Brown discusses NIL partnerships with PRWeek: “Icy Hot had a legacy of working with pro athletes, such as Shaquille O’Neal and [soccer star] Rose Lavelle…and the college athletes we’ve brought in are dramatically changing the click-through rate the brand is used to seeing,” says Brown. “We’re getting a 10-times click-through rate right now on some of the posts with Cameron and engagement levels of these posts are also through the roof.”
Why PR firms are set to win in navigating the maturing NIL market
prweek.com
-
This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮
Disney x Epic Games: Electrifying The Fortnite Experience Economy
uegworldwide.com