Today, social media users are inundated with a constant influx of content, making it increasingly difficult for advertisers to break through the noise and stand out. That’s why a growing number of marketers are turning to channels like Performance TV, which also allows for highly accurate audience targeting — minus all the noise. Check out our latest blog to discover how CTV and OTT can boost your marketing strategy and transform your ad game today! 🚀 https://hubs.la/Q02HP7Vj0 #CTV #OTT #PerformanceTV #PerformanceAdvertising #Targeting
tvScientific
Advertising Services
Los Angeles, CA 7,577 followers
Connected TV Advertising Attribution Platform
About us
tvScientific is the first and only CTV advertising platform purpose built for serious performance marketers. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com.
- Website
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http://tvscientific.com
External link for tvScientific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Los Angeles, CA, US
Employees at tvScientific
Updates
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Marketers are planning to up their overall ad spend this year — but standing out on saturated channels like social media is getting tougher than ever before. That’s where Performance TV comes in. Today, 54% of marketers rely on this dynamic ad channel to generate pipeline and drive full-funnel impact. In our latest blog, we’re diving into new stats and insights to explore how this cutting-edge advertising channel compares to traditional and digital marketing tactics. Check it out: https://hubs.la/Q02G_4580 #PerformanceTV #CTV #OTT #PerformanceAdvertising #Marketing #Media #Growth #Spending #Report
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Access to real-time dashboards gives marketers a clear view of how their OTT ad campaigns are performing and take the guesswork out of which impressions led to conversions. Explore more insights from this OTT.X: X Fronts panel featuring tvScientific's CEO Jason Fairchild now in our recap: https://hubs.la/Q02H0SH50 #CTV #OTT #OTTAdvertising #PerformanceTV #PerformanceAdvertising #Marketing #Strategy
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Discover the insights from our CEO Jason Fairchild's recent panel at the 2024 OTT.X: X Fronts! Read the transcript and watch the complete discussion on how OTT ad platforms enhance marketing strategies with scale and precision. Visit the tvScientific blog now to explore more: https://hubs.la/Q02H72BR0 #CTV #OTT #OTTAdvertising #PerformanceTV #PerformanceAdvertising #Marketing #Strategy
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For the first time, more viewers plan to watch the Olympics via a streaming platform rather than through live television. 👀 In fact, a recent survey from Amdocs revealed that 51% of US consumers plan to stream the event online, while 47% plan to follow the Games through live TV. Is this your sign to run a Performance TV campaign for the 2024 Summer Olympics? Yes! From precise targeting to real-time engagement, Performance TV offers advertisers endless opportunities for success. Check out our latest blog to learn why leading brands are leveraging Performance TV for the Olympics, and gain access to 5 actionable strategies to incorporate during the upcoming event. https://hubs.la/Q02H1mVw0
2024 Summer Olympics: Make a Splash with Performance TV | tvScientific
tvscientific.com
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tvScientific will be exhibiting at the #PartnerPowerhouse (Pub)lisher Crawl. Join us for the premier networking opportunity at #ASE24 to power up with us and 400 industry titans from top brands, publishers, agencies, and networks. RSVP here: https://hubs.ly/Q02GQMGQ0 #CTV #Partnerships #AffiliateMarketing #PerformanceAdvertising #CPA
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Attending Chinajoy next week? Book a meeting with our Growth Director, Cassie Yan, to chat all things CTV and gaming and hear what tvScientific has in store for H2. Join us at tvScientific's booth (W4-B995)! #ChinaJoy #CTV #Gaming #PerformanceAdvertising #PerformanceTV
TVScientific's debut at ChinaJoy is coming up! Join us from July 26 to 28 at booth W4-B995. Book a meeting with me to start your fantastic CTV journey!
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Businesses across various industries use tvScientific to tap into new CTV audiences and achieve outstanding results. Download the 2024 tvScientific Performance Report to discover how industries like retail, gaming, and health & wellness are leveraging tvScientific's platform to drive outcomes and achieve CTV success. Read the full report: https://hubs.la/Q02Gh8MK0 #CTV #Advertising #Marketing #BrandAwareness #PerformanceReport #Growth #AdTech
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Curious about how Performance TV can boost your brand's revenue? 🚀 We surveyed over 600 marketing professionals to understand how they’re leveraging Performance TV — including OTT content and CTV devices — to optimize their marketing mix and drive business growth. Get a sneak peek at the 7 most compelling Performance TV statistics from our latest study: https://hubs.la/Q02FCYxD0 #PerformanceTV #CTV #OTT #PerformanceAdvertising #Marketing #Media #Growth #Spending #Report
7 Performance TV Statistics All Marketers Need to Know in 2024
tvscientific.com
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Jason Fairchild, CEO and co-founder of tvScientific, sat down for an interview with Ari Paparo on Marketecture Media's podcast. Jason discusses tvScientific's technology and business model, what sets tvScientific apart from other platforms in the space, what's on the company's roadmap, and more. 🎧 Access the episode here: https://hubs.la/Q02DZgrB0 #PerformanceTV #CTV #AdTech #Podcast #PerformanceAdvertising #TVAdvertising #Streaming #AdBuying #Targeting
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