TVREV is an analyst group comprised of veteran journalists and top executives from the TV and advertising industries. We help world-class agencies, networks, marketers, start-ups and established companies take advantage of the rapidly changing media landscape. We produce thorough reports on a trending topic facing the TV Industrial Complex, such as OTT, blockchain, esports, addressable advertising, ACR and more. In order to research the reports, our team will reach out to our deep list of contacts at agencies, TV networks, MVPDs and brands. We also accelerate businesses in this space, offering special reports for companies digging into more focused topics. TVREV offers educational bootcamps, and will walk through your sales pitch with you, putting a critical eye on everything from decks to sales materials to your website to ensure that you’re telling your audiences what they want to hear. We’ll also introduce you to both potential customers and potential investors. For all of our special reports visit https://www.tvrev.com/special-reports
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Love producing thoughtful content with Evan Shapīro in this awesome series Big Data Brains!
Eye Spot On this episode of my LinkedIn series BIG DATA BRAINS, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. TVREV The Measure ESHAP
In 2024, the majority of Samsung Smart TV households start their TV viewing with streaming. This continued viewing shift is one of the reasons why Samsung Ads is revising the Rule of 40. Find out more in Alan Wolk's Thought Leaders Circle interview with Justin Fromm about Samsung's new report "Viewing Starts With Streaming." https://lnkd.in/gfKnjXsd
Would a partnership between Paramount and Peacock pivot the streaming landscape? Parrot Analytics' Brandon Katz explores how much their content libraries overlap and what advantages would be gained from their potential partnership in his latest Thought Leaders Circle column for TVREV. https://lnkd.in/gGsVDMpm
Wake up: It's time to kick off another season of Explain it to a Teenager with Rio Damata and who else but TVREV's fearless Alan Wolk.
Get your Week in Review! Alan Wolk recaps The StreamTV Show.
This week, we look at what we saw at The StreamTV Show, what the key takeaways were and what you need to do in order to stay on top of them. Added bonus: video of Kirby Grines' epic OTT rap.
Will broadcast television's transition to ATSC 3.0/NextGen TV address the latency issues with streaming platforms? The Vertere Group, LLC's Tim Hanlon looks at how latency is a major problem when it comes to weather forecasting in his latest TVREV Proximity column. https://lnkd.in/gK2eR9P6
TVREV reposted this
A write-up I did on the launch of the Titan OS ad platform-- I hosted their event at Cannes last week. Today, at The StreamTV Show, we are going to be a lot of talking about TV operating systems, independent, OEM and tech giants during our TVREV Future of FAST Supersession. Check it out from 1:30pm to 5pm This is great pre-reading about how the OS landcsape outside the US is very different, how it is evolving and why it is so important!
Our Week in Review is out and this édition spéciale is all about Cannes. Alan Wolk breaks down what TVREV saw, what's important and what you need to do about it. https://lnkd.in/gHyi6x2Y
Retail media networks dominated Cannes this year, with the presence of major brands (Target, Walmart, Amazon, Kroger, and more) highlighting the rise of shoppable content and ad tech battles over ad identifiers. Get the scoop in Michael Shields' latest column for TVREV. https://lnkd.in/ggApNMSk
TVREV reposted this
Apple TV has an incredible amount of freedom to program MLS matches and surrounding programming, yet a lot of the weekly schedule still "feels" a lot like traditional sports on TV. Changing that is Apple's golden opportunity. I wrote more on that for TVREV: https://lnkd.in/g_7TVQYy