Trust Relations

It's that time of year again, dear podcast listeners! Welcome back to the annual PR Wine Down Halloween Special! 🎃 🎙️ Pour yourself a brew and get ready for some tricks of the trade from your favorite podcast hosts. This year, we’re unmasking five never-before-heard stories from our anonymous listeners! Tune in as we earth the scariest PR blunders, client challenges and workplace issues. 🧟♂️ 😱 Here’s what these Anonymous PR Horror Stories have in store: 🦇 a classic screen-share mishap from an agency account manager 🦇 a case of pitching the wrong contacts for a promo event from a junior PR person 🦇 a controversial social media post made by a bust startup CEO 🦇 a question about whether to go to HR over a senior in-house executive’s workplace outburst 🦇 a reporter who has repeatedly canceled an important interview with one listener’s client 🦇 and more! Scream it — sorry, stream it — wherever your favorite podcasts are found: LINK

💥 🚨 AGENCY NEWS ALERT 🚨 💥 We're pleased to share that our CEO & Founder April White has been invited to speak at Princeton University's FemaleFounded conference! April will be hosting a roundtable discussion, featuring advice and insights for the next generation of world-changers and entrepreneurs. The theme of this year's event is "The Age of AI." As any savvy PR practitioner knows, the impacts of AI technology in the PR and news media industries have been far-reaching — and we're only at the beginning. If you're among the students and aspiring entrepreneurs at Princeton University, we can't wait to see you on campus on November 16! And if your college days are behind you, don't worry! Keep an eye on our social media channels for key takeaways following the event. Learn more about the conference here: https://buff.ly/408hb88 #mentorship #entrepreneurship #PrincetonUniversity

🎙️ New Episode Alert! 🎙️ This week on the PR Wine Down podcast, hosts April and Laura are delighted to welcome Gini Dietrich, PR powerhouse and creator of the industry-famous PESO Model! 🙌 Tune in as Gini, founder and CEO of Spin Sucks, shares about her impressive career journey and explores predictions about the future of PR in a rapidly changing digital world. 🚀 Here's what we're covering on today's show: 💥 the future of PR as the digital landscape expands 💥 recent changes and challenges in PR 💥 the role of AI in public relations and its impact on the industry 💥 news media fractionalization and what it means for PR pros Stick around after the interview for a PR News breakdown of the Colorado hiking incident, in which a man was left behind by co-workers on a team retreat. April and Laura discuss what this extreme example says about workplace dynamics today. This episode is packed with expert insights you won’t want to miss! 🎧 https://buff.ly/3Y1epz0 #SpinSucks #PR #podcast

Ready for a campaign spotlight? Meet Sports Research! 💪 🏋️ 🏃♀️ Since 1980, Sports Research has been improving people’s health and performance. We recently had the opportunity to partner with this innovative wellness company to: 🌟 increase brand momentum 🌟 build awareness for Sports Research and Sweet Sweat (its sister brand) 🌟 publicize the company’s recent rebrand Swipe to learn how we executed a robust public relations campaign for Sports Research — and secured placements in leading publications like Woman’s World and Good Morning America. 🤩 Read more details here: https://buff.ly/4eEgJTk

Back in 2019, our CEO & Founder, April White, founded the agency she'd always dreamed existed. And recently, she had the opportunity to connect with Bold Journey Magazine to discuss her own journey as a PR professional. April is passionate about helping other PR pros, entrepreneurs and founders to realize their own dreams. That's a big part of why we emphasize mentorship so ardently at Trust Relations, and why we are so passionate about working with values-driven brands. Get to know more about April, her career, and her leadership philosophies here: https://buff.ly/3XU3WGL #PR #entrepreneur #leadership

In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the PR industry. Here's what they're covering: 💜 changes in print media monitoring and sentiment analysis 💜 Burrelles’ decision to retire its print monitoring services 💜 PRophet’s integration of new Google AI models 💜 Meltwater’s newest AI features Also in this episode, April and Laura read a Reddit post from one user who is lamenting the decline of dedicated beat reporters at many publications. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries. Stream it here: https://buff.ly/4ektJOc

Thought leadership is the piece of the PR puzzle that builds and establishes your professional reputation — and that's important for your brand's success. If your customers trust you on important industry issues, and associate your brand with that expertise, it can help you close more deals and make more sales. So, what should you do if you aren’t a known name in your industry yet? Here are a few tips: 🌟 Update your owned assets and social media pages. 🌟 Get on some podcasts — or start your own. 🌟 Become a contributing writer. 🌟 Book speaking engagements at important events. Ready to get started? Read more: https://buff.ly/3ZB9M16 #ThoughtLeadershp #PR #BrandSuccess

🌟🚨 AGENCY NEWS ALERT 🚨 🌟 We are so pleased to announce that Trust Relations has been named a finalist by The Stevie® Awards for Women in Business, for the third consecutive year! The agency was nominated in the category of “Women-Run Workplace of the Year - More than 10 Employees.” We place company culture in the highest regard at Trust Relations, and we cannot overstate our gratitude for this honor. Our CEO & Founder April White said it best, “I couldn’t be more proud of what the women leaders at Trust Relations have accomplished, and their continuous dedication to showing the world what a culture that puts people first can look like." On behalf of the entire team at Trust Relations, we'd like to extend a big CONGRATULATIONS to the other finalists! Stay tuned: The final announcement of Gold, Silver, and Bronze Stevie Award placements will be revealed at the 21st annual awards dinner and presentations in New York on November 8, 2024. Read the news here: https://buff.ly/3MPqD8T

Get ready to Wine Down! On the podcast this week, your favorite hosts discuss two hot PR industry topics: 1. competitive work environments 2. the future of local news First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in to hear their advice to help this listener navigate their current role successfully — with the ultimate goal of finding a position elsewhere. Next up, April and Laura discuss a recent initiative from Outlier Media in Detroit, which allows local readers to text the newsroom directly, access critical information, and talk directly to a reporter. Could this initiative be key to preserving local news outlets as a community resource? Stream it now: https://buff.ly/3XoLftd #PR #AgencyLife #Podcast

Are you getting the most out of your media coverage? A stellar PR program is a major brand advantage! But the impact of your press hits can go even further if you know how to leverage those clippings in your marketing efforts. We're here to help! Swipe to read the TR team's top 5 tips to maximize the value of your media coverage. Need some more detailed guidance? We'd love to work with you. Get in touch: https://buff.ly/3xWkpNg #PR #Marketing #MediaHits