🎃 Feel like the sun barely sets on summer before you're seeing Halloween decorations pop up in store aisles? You're hardly alone. According to Attain's latest report, 42% of consumers plan to start purchasing Halloween items before October even begins. SVP of Strategy Kelly Fisher and Associate Media Director Anna Rice weigh in on why we're seeing seasonal holiday creep and what this means for marketers ⤵ https://lnkd.in/geRhSm_K
About us
True Media is an independent media agency helping leading and emerging brands across North America build stronger connections with customers. True works closely with clients and creative agencies to apply deep media expertise and genuine human perspective to find what's true and elevate brands across all digital, traditional, social and performance media channels.
- Website
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http://www.truemediaservices.com
External link for True Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Columbia, MO
- Type
- Privately Held
- Founded
- 2005
- Specialties
- communication strategy development, mobile advertising, display advertising, social media strategy, media buying, media research, digital marketing, Google Search, data and analytics management, media planning, Pay-per-click, and Programmatic Advertising
Locations
Employees at True Media
Updates
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#Sports partnerships 🤝 #media strategy. They can't live separately anymore. Why? ⤵
Did you know the sports #marketing landscape is expected to double in size by 2030? And not only that, but sports partnerships are one of the highest ranked channels for #consumer trust. Making sure that sports partnerships are part of your #media plan only makes sense, but how do you do it successfully? This month’s #MeetTheMinds features Tori Stein, Brand Director at True Media, breaking down how they’re taking a holistic approach to remove the separation between your sponsorships and media plans so you can extend your sponsorship investment out of team owned #digital channels and continue to connect with a segment of your audience throughout their consumer journey. Have a listen:
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🏆 Congratulations to our partners at Explore Minnesota and Adventure™ on this U.S. Travel Association ESTO Mercury Award! Potential travelers across Chicago, Denver, Milwaukee, Omaha, and St. Louis caught this spot through broadcast, cable, and CTV/OTT as part of our video strategy in regional drive markets.
So proud of our Explore Minnesota team tonight as we celebrate a U.S. Travel’s ESTO Mercury Award for our 2023 broadcast spot. Go team! #OnlyinMN
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📣 We're hiring! We're growing, and looking for new True team members to grow alongside us. Curious, collaborative, and driven by helping clients rise above the noise and make relevant connections with their customers? We just might have a role for you ⤵ 🔵 Account Management 🔵 Media Planning 🔵 Media Buying 🔵 Project Management Learn more & apply - https://lnkd.in/gA8zS6n #hiring #careers
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Happy #NationalInternDay to this dynamic, hardworking group of media interns who have been spending their summer with us, as they enthusiastically start to carve out their path in the world of advertising. If the creative thinking and strategic planning chops they've already demonstrated are any indication, the future of media is in good hands ☀ Lindsey Becher Gracie Hedenberg Blaise Fields Nina Fay
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True Media reposted this
We've got some recent wins 🎉 and True Media is growing with several opportunities in account, planning, performance, etc. Check it out! https://lnkd.in/ekvPkEG
Careers | True Media
https://www.truemediaservices.com
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Authentic advocacy or performative activism? With Pride Month here and companies eager to show their support, Activation Strategist Lukas Pierce walks through the dangers of performative Pride Month campaigns and what your brand can do to get it right. Read below to learn more about ⤵ 1. Defining performative activism 2. What consumers want to see from brands 3. How to select the right cause for your brand 4. Following through
Empty Gestures: The Dangers of Performative Pride Month Campaigns
True Media on LinkedIn
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Our True Giving platform is rooted in giving back to the communities we call home, both with monetary donations and dedicated Volunteer Time Off hours. Recently, our Kansas City team supported the Seton Center, Inc. food pantry and Minneapolis packed apples at Second Harvest Heartland 🍎
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🛫 Gen Z is prioritizing travel more than any other generation - and as digital natives, the way they research, plan, and book is different. True Media resident Gen Z global traveler (pictured below in Zaragoza, Spain) and Media Associate Whitney Scott outlines the emergence of TikTok and Google Maps as integral pieces to the Gen Z travel experience. #NTTW2024 #GoogleMaps #TravelAndTourism
TikTok, Google Maps and the Gen Z Traveler
True Media on LinkedIn
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Since 2018 we've been proud to work with Explore Minnesota and creative partner Adventure™ to drive thousands of visits and generate millions of tourism dollars - all while telling the story of what makes Minnesota a great place to live, work and play. In the now immortal words of the Timberwolves' Anthony Edwards, if you haven't been to Minnesota in a while, maybe it's time you visited. #NTTW24 #OnlyinMN #StaroftheNorth
Welcome to National Travel and Tourism Week, a time to celebrate the travel industry's vital role in driving our local and national economies. In Minnesota, tourism is a $16 billion industry that supports over 275,000 workers. Thank you to the entire team at Explore Minnesota for showcasing our state's greatest assets and highlighting travel as an essential economic driver. #NTTW24 #OnlyinMN #StaroftheNorth