Trove

When looking at the fashion industry’s circular impact, apparel purchases tend to be top of mind for leaders of the environment and retail. But what about shoes? On September 17, Trove CEO Terry Boyle will be speaking at Footwear Distributors and Retailers of America (FDRA)’s Shoe Sustainability & Innovation Summit in Portland, on “Rethinking Sustainable Marketing”, featuring a discussion moderated by FDRA’s Andy Polk on how we can better understand and message sustainable products and work to consumers. Joining him will be Archive Co-Founder and CTO Ryan Rowe, KEEN’s CMO Nicks Ericsson, ISA TanTec Ltd’s Executive Chairman Tom Schneider, Executive Chairman, and UBC Sauder School of Business’s Professor of Marketing & Behavioural Science Dr. Kate White. Shoe sustainability is seeing a huge shift in ROI and budgets, making us proud partners of the FDRA for this event! Let us know if you’ll be joining the conversation at [email protected] or visit https://lnkd.in/eYbappp to learn more about the upcoming conversations. #shoesustainabilitysummit #fdraproudsponsor 

WWD EXCLUSIVE: Trove Acquires Recurate in Branded Resale Consolidation “Branded resale platform Trove has scooped up Recurate, bringing two resale operations together under one roof.” - WWD Marking one of the largest branded resale acquisitions, Trove CEO Terry Boyle and former Recurate CEO Wilson Griffin spoke to WWD’s Adriana Lee on today’s news, highlighting the two companies’ collective vision in bringing more brands into the branded resale space and supporting their sustainable practices. New Technology, Faster Launches, and More Ways to Drive Program Performance: ▪ Peer-to-Peer Solution: In addition to our in-store and mail-in trade-ins, we now offer a peer-to-peer option to boost supply and customer engagement. ▪ Shopify Integration: Shopify-based brands can now quickly integrate resale inventory into their existing sites with our new app. Not on Shopify? We’ve got other easy integration options too! ▪ Go Live in 4 Weeks: Launch your program quickly with our tailored, pilot-friendly components. Our team supports you every step of the way to optimize for supply, sell-through, and more. ▪ Scalable Program Components: As your business grows, easily expand your program with our configurable in-store and online experiences, backed by our Recommerce WMS. ▪ Efficient Recommerce Operations: Deploy operations anywhere with our SaaS-based Recommerce WMS, designed to scale with you and optimize efficiency. Interested in hearing more? Read about how this acquisition expands Trove’s impressive solutions and partner portfolio in WWD: #BrandedResale #TroveRecommerce #CircularEconomy

We are excited to announce a major milestone in branded resale: Trove has acquired Recurate! Trove is acquiring Recurate to strengthen our market leadership by integrating Shopify and peer-to-peer solutions into our enterprise platform. This acquisition underscores Trove's commitment to making branded resale more accessible and supporting the launch and scale of resale programs for all brands. By integrating Trove’s market-leading capabilities including store trade-ins, digital trade-ins, returns processing, non-new inventory management, and resale site building and management with Recurate’s peer-to-peer expertise, operational network, and Shopify integration, this merger creates a one-stop shop for brands to tailor, launch, and scale profitable resale programs that best suit their needs. With this acquisition, Trove now commands over 75% of total U.S. branded resale traffic, cementing its status as the market leader in resale technology. This growth is further supported by 29 new brand partners, including Steve Madden, Frank & Eileen, The Frye Company, COYUCHI, Clare V., and Michael Kors. Branded resale is increasingly proving its value, not only as an environmentally sustainable initiative but also as a profitable business strategy. Trove’s branded resale programs, known for driving revenue growth, attracting new customers, and improving margins, can now launch in as little as four weeks and scale effortlessly to any level. Trove is poised for continued global expansion, with a focus on new enterprise partnerships in Europe and the United Kingdom, while also driving growth in its established North American operations. Whether you’re aiming to launch a new resale program or scale an existing one, visit https://lnkd.in/eFwsXyu6 to learn more and join us in shaping the future of branded resale. #BrandedResale #TroveRecommerce #CircularEconomy

2023 was the summer of Barbie pink. 2024, however, is being titled by Charlie XCX’s "brat” album cover featuring a bold lime green, otherwise known as “brat summer”. For those who haven’t seen the dance trends or political campaign memes, the brat aesthetic is defined by those embracing imperfections in a messy, carefree tone. As a cultural movement, fashion choices will naturally be at the forefront. But what does fashion exactly look like for someone having a brat summer? While this trend isn’t fully leaning into the lime green color itself, brat summer caters to an individual’s personal take on a cool look, leaning on wardrobe basics and casual style. Most seasonal micro trends can lead to a rise in consumer purchases from fast fashion brands, but here’s why Trove is a fan of the internet’s latest fixation:  💚 Building out wardrobe basics: Avoids overconsumption and can lead to an item’s extended wear beyond the trend itself  💚 Investing in your personal style: Translates to investing in quality items or turning to secondhand stores for unique pieces Aside from the listed environmental benefits of this trend, we love that having brat summer means unapologetically being you. For customers interested in participating, check out Trove’s brand partners, such as On and lululemon, where shoppers can easily search a variety of green product options with the help of Trove’s merchandising widgets. Brands can display collections of desired colorways based on trends or seasonality, catering to ever changing customer preferences and fashion trends. Shopping resale isn’t just a passing moment. It’s a lifestyle that will ultimately invest in your wardrobe and the Earth, one that we hope you’ll join. #SustainableRetail #CircularFashion

This year’s travel was influenced heavily by consumers looking to attend festivals or concert experiences around the world. From Taylor Swift’s global Eras tour to Lollapalooza this past weekend in Chicago, these music events are long-anticipated by consumers, who often put together themed looks. Dressing up for events is part of the attending experience, but did you know there’s an environmental drawback to these statement looks? According to a report by The Fashion Law, about 7.5 million outfits worn are considered single-use, speaking to the amount of one-time purchases at fast fashion businesses. So how can music fans approach dressing up for these culturally iconic events while being mindful of the environment? To look great at any event, Trove recommends:  🎙 Upcycling your existing wardrobe - there’s nothing wrong with repeating an outfit or getting creative with what’s already in your closet!  🎙 Shopping secondhand - which can lead to unique finds you won’t see in a typical department store.  🎙Investing in quality pieces - ensuring they’ll have a wear beyond just the concert experience itself. Experimenting with festival fashion can make for a fun time, and with these steps in mind, it’s possible to participate without furthering fashion’s impact on carbon emissions. #BrandedResale #CircularEconomy #CircularFashion 

Over the past two decades, consumer purchases of goods and services have decreased by 6%. This decline is attributed to more intentional shopping habits and rising living costs. Retailers are now working with less time and budget than ever. For those looking to invest in creating circular consumption patterns to reduce waste in the fashion industry, it’s important to note that this doesn’t have to mean losing customers or revenue. On September 5th, Trove CEO Terry Boyle will be at FUTR Group 's FUTR event in New York City to discuss technology’s role in how brands can create sustainable practices that work on a commercial level with the help of today’s technology. Participating in a panel “Recommerce, resale, rental and repair: Commercializing circular retail models” with Kidsy Inc Co-Founder & CEO Shraysi Tandon, eBay’s Category Manager – Preloved Apparel Kate Danielsen, and Clinical Associate Professor of Marketing for NYU Stern School of Business Thomaï Serdari, Terry will dive into which circular business model works best for individual brands, and how branded resale solutions can be set up in as little as 4 weeks. Want to connect with our team while you’re on the ground at FUTR? Reach out to Trove at [email protected]. #FUTR #TroveRecommerce #SustainableRetail

Brands looking to shrink their carbon footprint can successfully do so with a two-pronged approach,  leveraging both circular economy initiatives and optimizing engagement with supply chains. The core of this strategy is branded resale, minimizing overconsumption while bringing the fashion industry one step closer to addressing sustainability concerns. In Brooke Roberts-Islam’s latest Forbes piece on the launch of The NOLD, a startup using AI and sustainability to drive re-commerce, Trove’s study in collaboration with Worldly, was cited to outline the resale market’s impact on carbon emissions and decarbonization plans. Other key takeaways we’d like to share as companies measure the impact of their circular programs:  ✔ By 2040, resale initiatives have the potential to lower annual carbon emissions for premium apparel and outdoor brands by 15-16%. ✔ Brands achieve the most substantial emissions reductions by amplifying the value of their products in the resale market. Product durability, design, and craftsmanship play pivotal roles. ✔ Even minor changes to sensitive resale program parameters will have outsized effects on emissions benefits. As a committed leader to the branded resale space, we love to see our data used as extended help for businesses evaluating their sustainability initiatives. To see the full study, visit: https://lnkd.in/gBnWgAvK. #TroveRecommerce #BrandedResale #SustainableRetail #CircularFashion

July was no stranger to the inescapable heat, sparking major concerns around climate change. But what if the fashion choices you’re making are contributing to this heat wave? The connection between the record-breaking heat waves and the fast fashion industry may be bigger than consumers think. According to the United Nations, the industry is responsible for as much as 10% of global carbon dioxide emissions. So what can we do as consumers do to combat this hot environmental crisis?  🌱 Make every purchase count by investing in quality pieces that have longer lifetimes  🌱 Embrace secondhand shopping or participate in your favorite brands’ resale programs to give products an extended life 🌱 Support regulation efforts for better practices in the apparel industry like The Fashion Act, a proposed piece of legislation in New York State to hold fashion companies accountable for their environmental and social impact. To learn more about how you can share your voice in support, visit www.thefashionact.org. The fashion industry is one of the many spaces operating with minimal oversight. Trove encourages all consumers to make mindful choices about clothing purchases so we can collectively cool down the planet. #TheFashionAct #BrandedResale 

When Trove kicked off its partnership with Canada Goose in 2023, we were thrilled to work with a brand committed to building a sustainable future for the world. That resulted in the launch of Generations – Canada Goose’s branded trade-in program that allows customers to extend the life of its pre-loved outerwear and apparel and shop an assortment of iconic pre-worn styles. Fast forward to one year later, Canada Goose released its FY24 Sustainability Report highlighting the milestones made by the company to build a better Earth. The numbers stemming from Generations speak for themselves:  ⛰ Over 17,000 Canada Goose products have been traded-in though Generations since the program’s launch.  ⛰ In FY24 alone, over 6,000 preloved Canada Goose items from the warranty program, as well as their trade-in and archive collection, were sold in North America.  ⛰ Generations welcomed more than 1.3M customers to the website in its first full fiscal year in the market.  ⛰ In just one year, more than 15,000 customers engaged with the Generations platform to trade-in their pre-loved Canada Goose items. Thank you, Canada Goose, for being such dedicated partners and for your efforts in fostering positive change for our planet! We can’t wait to see what else your team has in store for generations to come. 

Interested in hearing more about how brands and retailers can generate a business model suitable for today’s resale market? Here’s a sneak peek of what’s to come! On September 5, Trove CEO Terry Boyle will be participating in FUTR Group 's “Recommerce, resale, rental and repair: Commercializing circular retail models” panel in New York City. Taking the stage alongside Kidsy Co-Founder & CEO Shraysi Tandon, eBay’s Category Manager – Preloved Apparel Kate Danielsen, and Clinical Associate Professor of Marketing for NYU Stern School of Business Thomaï Serdari, Terry will dive into what circular business initiatives offer the biggest commercial opportunity for brands and how technology can do its part for seamless, risk-free integration. Planning to attend and hoping to connect while you’re on the ground? Shoot us a note at [email protected]. #FUTR