US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0
TripleLift
Advertising Services
New York, New York 56,469 followers
TripleLift is a digital advertising platform at the intersection of creative and media.
About us
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
- Website
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http://www.triplelift.com
External link for TripleLift
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- native advertising, in-feed advertising, programmatic advertising, OTT, connected TV, and advertising technology
Locations
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Primary
53 23rd Street
12th Floor
New York, New York 10010, US
Employees at TripleLift
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Peter Bordes
CEO Collective Audience NASDAQ: CAUD, Founder, Board Member, Investor, managing partner Trajectory Ventures & Trajectory Capital
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Ryan Z.
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Emera Trujillo
Product Leader | Product & Partnership Strategy | Coach & Mentor
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David Beisel
Co-Founder & Partner at NextView Ventures
Updates
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How can agencies and other ad tech players ensure spend goes toward minority-owned publishers? By lifting up those publishers and giving them the resources to thrive. Rhonesha Byng, Founder & CEO Her Agenda | Co-founder Black Owned Media Equity and Sustainability Institute (BOMESI), shares how TripleLift and Dentsu's sponsorship of BOMESI's third cohort is paving the way for publishers to grow programmatically. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Jc3wz0 #dei #adtech #cannes #economicinclusion #adspend #digitaladvertising #programmaticadvertising
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👀 Billions of Television Viewers 💪 10,500 Athletes 🥇 19 Days of Competition Experience Paris 2024 Summer Olympics and Paralympics coverage across premier cable networks via TripleLift starting today! https://hubs.li/Q02J3w8V0
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TripleLift partnered with MediaScience to measure Enhanced Spots' impact on the content they are running alongside. Here is what we found... 👀 8ppt. Likelihood to Rewatch (Enhanced Spots vs. Traditional CTV Spots) 👍 5ppt. Program Enjoyment (Enhanced Spots vs. Traditional CTV Spots) 📺 5.7 out of 7 Ad Liking (For both Enhanced Spots & Traditional CTV Spots) Check out the case study for more details ⬇️ https://hubs.li/Q02HPMz70 #ctv #adtech #streaming #ctvadvertising #casestudy #research
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As part of our commitment to a more inclusive internet, TripleLift and dentsu joined the BOMESI (Black Owned Media Equity & Sustainability Institute) Accelerator Program as supporting partners. Last week, TripleLifters, including Thomas Brandon, VP, Agency Strategy and Economic Inclusion, attended the Publisher Upfront at dentsu’s office to support the 7 diverse-owned publishers in this season’s cohort. For more information on the current state of DE&I investment in digital media, check out our global research report below. ⬇️ https://hubs.ly/Q02HGMwq0 #dei #economicinclusion #adtech #digitaladvertising #digitalmedia #digitalmarketing
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Did you know that 81% of marketers plan to increase their DE&I ad budgets in the next year? Learn more about the state of DE&I investment in digital advertising below. And, if you're looking to dive deeper, our global research report is a great place to start. 👇 https://hubs.li/Q02H7DvJ0 #dei #adtech #digitaladvertising #nativeadvertising #ctvadvertising #programmaticadvertising #digitalmedia
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In partnership with Scope3 we're continuously improving our sustainable media offering to help our clients to meet their sustainability goals. We're excited to announce that TripleLift now offers Carbon Compensation as an optional addition to any Green Media Product powered by Scope3. Carbon compensation allows advertisers to offset total campaign emissions, ensuring your campaign is as close to net zero carbon as possible while investing in high-quality carbon removal projects to reduce climate impact. Learn more about Carbon Compensation and our partnership with Scope3, with more exciting updates to follow. https://hubs.li/Q02G-dwC0 Explore how Scope3 is decarbonizing the industry ➡️ https://hubs.li/Q02G-f1l0 #sustainability #adtech #programmaticadvertising #carbonemmisions #zerocarbon #climatechange
Green Media Product Deals with TripleLift and Scope3
resources.triplelift.com
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TripleLift partnered with MediaScience to measure the impact of Enhanced Spots and the results are in... 👀 12% Unaided Awareness (Enhanced Spots vs. Traditional CTV Spots) 🤝 33% Unaided Awareness (Enhanced Spot CTV Spot vs. Traditional CTV Spot Alone) 🛍 68% Purchase Intent After Enhanced Spots Exposure Get all the details in the case study below 👇 https://lnkd.in/g6p6JAMX #ctv #adtech #streaming #ctvadvertising #casestudy #research
Enhanced Spots Improve Brand Impact
resources.triplelift.com
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“You’ve got to find those moments of value to help engage users.” —Paul Bannister on the intersection of privacy and value in digital advertising. Learn more about the future of targeting in our blog post below. 👇 https://hubs.li/Q02GPtXv0 #adtech #firstpartydata #cookielesstargeting #programmaticadvertising #nativeadvertising
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We're proud to be mentioned on this list of ad tech companies driving the industry's fastest-growing segment. 🛒 📱 https://lnkd.in/gAZw6pst #retailmedia #offsiteadvertising #adtech #nativeadvertising #programmaticadvertising #digitalmarketing
Who are the ad tech platforms powering the retail media ecosystem?
emarketer.com