Triple Whale

We're proud to announce our position at #34 on the 2023 LinkedIn Top Startups List in the U.S. Since day one, we've dedicated ourselves to aiding ecommerce brands in accessing essential insights, steering them towards data-informed decisions, and providing tools that are tailor-made to help them grow. So far, 10,000 merchants in the Shopify ecosystem have used Triple Whale to do just that. This recognition, though gratifying, reminds us that our journey is only beginning. Our focus remains clear: to help brands make better decisions with the right data at the right time. We're confident in the potential ahead and the opportunities it holds. Here's to reaching new heights together 🐳🐳🐳 #LinkedInTopStartups

Hold me back. Hold me back. The team's done it again! Officially unleashing the Trends, Targets & Correlation Analysis template directly ahead of the busiest time of year for e-commerce brands? Bold move, I know. Listen, you need three things to steer your shop toward success: 👀 Clear visualization of key performance indicators (KPIs) 🕳️ Deep insights into trends and correlations 🎯 Precision in measuring actual performance against targets Ditch the paper map Magellan— here's your compass for navigating the real sea; the sea of data. Here's who this template is for: 1️⃣ The Trend Trackers: Visualize daily revenue and compare it against your targets 2️⃣ The Efficiency Enthusiasts: Monitor Cost Per Acquisition (CPA) and New Customer CPA then set targets against them 3️⃣ The Correlation Connoisseurs: Assess the correlation between a dozen metrics so that you know what levers to pull 4️⃣ The Strategic Analysts: Observe and correlate trends over time with key performance indicators like new customer orders and conversion rates Ready to chart a course for growth? Let this new template be your first mate.

It’s Episode 10 of 10 Tactics to Master Before Q4! And this one really is a 10/10. For the final episode, Nate Lagos brings on Rabah Rahil, CMO FERMÀT, to talk about taking care of yourself and your team, especially during high-stress times like BFCM. Dive in as we discuss things like: 📆 Important meetings to have with your team ❌ Meetings to STOP having 👍 How to reward your team for input and effort instead of outcomes And lots more. Full episode and more in the comments!

Q4 is just 5 days away! And that means we're almost finished with our podcast series, 10 Tactics to Master Before Q4. For episode 9, Nate Lagos is joined by MacCoy Merkley, CMO @ Portland Leather Goods to discuss how to create a stable, reliable, and predictable marketing ecosystem. Nate and MacCoy both pull back the curtains to reveal what has worked for them, so you don't have waste time and money trying to figure it out yourself. It's crunch time, folks... Let's smash this Q4!

Testing, testing, 1,2,3... For Episode 8 of the 10 Tactics To Master Before Q4 podcast, Nate Lagos is joined by Connor MacDonald, CMO @ Ridge, to talk about testing offers that provide actual value to your customers. This Q4, you need to get creative. You can't just offer a discount on your products. That doesn't show VALUE. Test different prices, up and down. Try grouping items together. That's when the magic happens. And you don’t always need to cut into your margins; there are ways to increase LTV and purchase frequency that can actually increase your profit margin. Full episode in the comments!

A few years ago, I was reviewing and planning for Black Friday/Cyber Monday in a google sheet. I bet many of you are in the same boat, chasing that elusive white whale of the perfect SUMIF formula. But don’t worry—at Triple Whale, we've already harpooned the insights, so you can just reel them in. Swim on over the comments to watch this week's episode of the Boardroom, then head over to your Triple Whale account and dive into your BFCM data.

You may have PRODUCT market fit... But do you have PRICE market fit? 💰 That's what Nate Lagos is diving into for Episode 7 of 10 Tactics to Master Before Q4. Many brands choose prices based on a gross margin goal or aligning prices with your competition. If so, you could be leaving money on the table. Not to mention, prices that worked 4 years ago or 4 months ago might not be the prices that will win in BFCM 2024. Watch the full episode to learn more!

Get in, we're going testing! Episode 6 is all about testing and scaling your creative assets for Q4 - from LPs, ads, emails, and anything else that can be put to the test. Plus, hear some of Nate Lagos'sss most creative, out-there campaigns that others wouldn't think to try, and how they performed. Links in the comments!

We have recently become aware of scams falsely representing employment opportunities at Triple Whale. Your safety and security are of the utmost importance to us, and we want to ensure you have the necessary information to protect yourself from these fraudulent activities. How to identify a scam: 1️⃣ Official job openings are always posted on Triple Whale’s website, LinkedIn page, and job board. 2️⃣ Be cautious of unsolicited messages from unverified sources claiming to represent our organization. 3️⃣ Legitimate job postings from us will never ask for personal or financial information upfront. If you are interested in applying for a position, please visit our LinkedIn page, official website (https://lnkd.in/gcDbAb-B), or job board (jobs.lever.co/triplewhale). Only applications submitted through these channels will be considered. Additionally, please note that any communications regarding job opportunities will always come via email from an official "@triplewhale.com" address. Be wary of any messages from other domains. We appreciate your vigilance in verifying the authenticity of job opportunities. If you have any concerns or questions, please don't hesitate to contact our team at [email protected].

Which assets generate the most sales? The ones that don't FEEL like sales content. For this episode of 10 Tactics to Master Before Q4, Nate Lagos and Sarah Levinger continue their conversation about why people buy your stuff. This time, it's all about how to create visual content that actually converts. Link in the comments!