Launching new products is a critical aspect of business growth and innovation. However, it comes with inherent risks and uncertainties. Enterprises increasingly adopt a test and measurement approach to navigate these challenges effectively. This strategy involves systematically testing different aspects of the product and its market test on a small scale before proceeding with a full-scale launch. A Fortune-500 enterprise wanted to understand the impact of introducing new products on sales in dollar and unit terms. Trial Run - a Fractal Analytics product recommended that deploying the products to a broad range of stores will result in a positive increase in sales. This recommendation led to a gain of $2.5 Million! Fractal #newproductlaunch #storeinsights #marketinsights #machinelearning #artificialintelligence #agileanalytics #advancedanalytics #testandmeasurement
Trial Run - a Fractal Analytics product
Software Development
New York, New York 1,677 followers
About us
Trial Run is a product by Fractal Analytics. It is a data -driven, cloud-based test management product that lets companies test business ideas in-store, in-market, and on customers. Trial Run replaces un- scalable manual testing & expensive alternative products. Trial Run is a comprehensive software, covering the entire life-cycle of business experiments – from defining objectives to taking right business decisions. It strikes the right balance between being highly usable for novices and experts alike with a very intuitive user interface and easy/flexible options to begin with. Our transparent and unique cutting-edge science ensures that the results are statistically sound, and impact is precisely measured to provide actionable insights. Trial Run grew out of a nearly two decades of experimentation at Fractal Analytics – a global strategic analytics partner to Fortune 100 companies.
- Website
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https://fractal.ai/trial-run/
External link for Trial Run - a Fractal Analytics product
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Business Experimentation and Advanced Analytics
Locations
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Primary
Get directions
One World Trade Center
Suite 76J
New York, New York 10007, US
Updates
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Simplifying store signages goes beyond just reducing visual clutter; it enhances the overall shopping experience. Implementing a “test and measurement" approach in simplifying store signages involves systematically testing with different signage placements to identify what works best for enhancing customer experience. Learn how an enterprise deployed the signage changes, saving $1.25Mn without a negative impact on store traffic or NPS!
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Store remodeling is a critical strategy for maintaining competitiveness, enhancing customer experience, and driving sales. Implementing a structured business experimentation approach in store remodelling helps to ensure that remodels meet business & customer needs. Our client a leading US retailer decided to conduct a remodeling test. For the same, store operations must be put on hold for a few days, so it was critical to assess the impact accurately to decide which changes to make and which stores to select. Post successful store remodeling, the retailer gained $44 million in revenue! Fractal #storeremodel #storeinsights #marketinsights #machinelearning #artificialintelligence #agileanalytics #advancedanalytics
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A global retailer wanted to improve margins but the retailer was unsure whether to reduce the discount or remove it. Margins will improve considerably in the no-discount scenario, but by how much? Will it also adversely affect the topline? Trial Run was able to help the retailer understand the impact of the discounting strategy before a full-scale roll-out. Fractal #pricingstrategy #discount #nodiscount #instore #storeinsights #marketinsights #machinelearning #artificialintelligence #agileanalytics #advancedanalytics
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Harness AI, Analytics for Retail and CPG transformation! Fractal, CGT - Consumer Goods Technology #AnalyticsUnite2024 #Fractal #Retail #ConsumerGoods #DataAnalytic
Harness AI and Analytics for Retail and CPG transformation. On the third and final day of Analytics Unite 2024, our flagship 3-day event at The Drake, Chicago, USA, explore data analytics-powered growth prospects for your business with industry-leading intelligence by innovators and experts from the CPG and Retail landscape. On day 2 of Analytics Unite 2024, we had Sekhar Krishnamoorthy, Chief Data and Analytics Officer (Global Pet Nutrition) at Mars, and Dipita Chakraborty, Chief Practice Officer at Fractal, highlighting the transformational impact of analytics to achieve omnichannel excellence and shaping customer experiences, cumulating their leadership expertise in CPG and analytics-powered perspectives across the board. Furthering the conversation, dive deep into crucial aspects like driving seamless internal adoption with a human-centered design approach and more today. If you’re here, meet and network with the industry’s leading experts and peers at booth #1-2 to learn how to upscale operational efficiency for a data-forward future. See you there! Mrunali Majmudar Sathe, Prithwish Dev, Abhishek (Abhi) Y., Saurabh Srivastava, Cristina Alvarez-Ogando, Kshama Supreeth Kankanady, Srinand Ramachandra #AnalyticsUnite2024 #Fractal #Retail #ConsumerGoods #DataAnalytic
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The “Perfect Store” should be responsive, not just compliant ! Rapid structured experimentation outperforms old approaches. Watch our webinar “Winning in the Store through Rapid Business Experimentation” session to learn more. https://lnkd.in/eWBc7M69 Fractal #PerfectStore #instorestrategy #CPGtech
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Fractal returns as the title sponsor for the 8th year in a row ! Calling all Retail & CPG Leaders! Meet Trial Run - a Fractal Analytics product at #AnalyticsUnite, Chicago. Register now https://lnkd.in/d6ME-T8T CGT - Consumer Goods Technology, Fractal, #AnalyticsUnite
Calling all Retail & CPG Leaders! Join Us at #AnalyticsUnite Chicago I'm thrilled to invite you to a show-stopping event in Chicago from May 1st to 3rd at the prestigious Hotel Drake. This year marks a special milestone for Fractal as we return as the title sponsor for the 8th year in a row. Here's a glimpse into what awaits you: Key Session on Analytics Transformation: Hear about the transformative power of data and analytics in shaping the pathway to omnichannel excellence. Connect with Industry Titans: Network with the who's who of the Retail and CPG world at our exclusive dinner on May 2nd. This is a limited-seating event, offering a unique opportunity to forge valuable connections. Gain Cutting-Edge Insights: Learn how Fractal curates data analytics journeys for Retail and CPG firms. Engage with the Fractal Team: Schedule one-on-one meetings and demos to explore how we can help you thrive in the data-driven landscape. Witness Real-World Success: Gain valuable insights from testimonials showcasing how Fractal has empowered leading Retail and CPG firms in data analytics. This is your chance to: (Register now https://lnkd.in/d6ME-T8T) Stay ahead of the curve with the latest industry trends and insights. Network with top decision-makers and potential partners. Discover how Fractal can help your company unlock its full potential with data analytics. Dipita ChakrabortyAndy WalterPrithwish Dev Saurabh SrivastavaCristina Alvarez-OgandoGarima BeniwalSrinand RamachandraGaurav Sachar Prabal Majumdar Monisha Sadhwani Sourabh Joshi Nachiket Sane Ivneet KaurAlice Anthony Shashi Kumar Gautam HarinarayananGanesh SubramanianBeena Sarkar Vijay Chidambaram We're excited to collaborate with the amazing EnsembleIQ team - Eric Savitch, Lisa Johnston, Liz Dominguez, and Ashley Ramirez. FractalTrial Run - a Fractal Analytics productEnsembleIQRetail Information Systems (RIS)#analyticsunite2024 #GenAI #retail #innovation #supplychain
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Structured Business Experimentation is the agile approach to stay relevant in a rapidly changing environment ! Fractal #instore #storeinsights #marketinsights #retailtech #testandmeasurement #pricing #pricingstrategy #promotion #businessexperimentation #machinelearning #artificialintelligence #agileanalytics #advancedanalytics
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Retail media networks often struggle to scale and lack campaign analytics capabilities. Microsoft and Fractal share a way to improve collaboration with your brand advertisers by providing unique insights from first-party data. Register now https://lnkd.in/gvTcWBsr Sue McMahon Prabal Majumdar #RMN #Retail #RetailMedia
Retail media networks often struggle to scale and lack campaign analytics capabilities. In this webinar, Microsoft and Fractal share a way to improve collaboration with your brand advertisers by providing unique insights from first-party data. https://lnkd.in/gvTcWBsr Sue McMahon Prabal Majumdar #RMN #Retail #RetailMedia
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