Tracer is a data intelligence platform that revolutionizes modern data stack management by eliminating technical complexity. Tracer empowers global brands, data partners and agencies to make strategic decisions by seamlessly consolidating data sources and enriching it with business insights. By leveraging its comprehensive and flexible suite of technologies, Tracer provides unparalleled transparency into business performance and delivers a centralized source of truth.
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We are excited to attend The Lead Innovation Summit in NYC this week! The NewRoad team will be there on Thursday 7/11 - if you're coming and would like to meet, please reach out to [email protected]. Also, we are proud of Tracer's recognition by The Lead as one of the Leading 100 Tech Startups in Data & Analytics. Looking forward to seeing everyone there! https://lnkd.in/e7ncwWd7
Are your LinkedIn ads feeling more expensive compared to last month? Our June digital media benchmarking data is out 👀 MoM Trends: ↓ 𝐂𝐓𝐑𝐬 𝐟𝐨𝐫 𝐁𝐢𝐧𝐠 𝐚𝐧𝐝 𝐗 — Bing's CTR dropped 24%, and X's CTR fell 78% from May to June, indicating major user engagement declines. ↓ 𝐂𝐏𝐌𝐬 𝐟𝐨𝐫 𝐁𝐢𝐧𝐠 𝐚𝐧𝐝 𝐗 — Both platforms saw CPM decreases, suggesting advertiser retreat. ↑ 𝐂𝐏𝐌𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 — LinkedIn's CPMs increased by 26%, CTR decreased by 16%, and CPCs rose by 50%. YoY Trends: ↓↑ 𝐌𝐢𝐱𝐞𝐝 𝐂𝐏𝐂 𝐓𝐫𝐞𝐧𝐝𝐬 — CPCs decreased across most platforms in June 2024, except for X and LinkedIn, where CTR declines drove up CPCs. ↑ 𝐓𝐢𝐤𝐓𝐨𝐤 𝐬𝐭𝐚𝐲𝐬 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 — CPMs increased 16% YoY, and CTRs rose 22%, showing strong competition and user engagement. ↑ 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, 𝐚𝐧𝐝 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 — Instagram's CTRs rose 89%, YouTube's by 77%, and Pinterest's by 385%, while CPMs stayed stable or decreased. 🔗 Read the full report: https://lnkd.in/eKANVXyc
NEW: We put TikTok advertising trends into context for ADWEEK: — TikTok CPMs are up: Tracer saw a 7% increase in March compared with February, which continued steadily through April and May, indicating growing advertiser interest and competition driving up the prices. — Putting it into context: Many platforms experienced CPM declines from May 2023 to 2024, yet TikTok instead saw a significant 19% YoY increase. — CTRs are also up: User engagement on TikTok grew, with a 27% increase in click-through rates in April compared with March. Read the full story from Obele (Brown-West) Hinsley's conversation with Trishla Ostwal: https://lnkd.in/ePZv6uvS
New: Five separate data sources reveal a shift in TikTok's advertising landscape. Year-over-year ad spend on the platform has been increasing, but a noticeable slowdown has been observed since March after news of a potential U.S. ban was furthered . -In April, 4 out of the top 10 TikTok advertisers decreased their spending. -Furthermore, the platform's user growth, particularly among GenZ, is flagging. Also W/ Obele (Brown-West) Hinsley (Tracer), Sensor Tower, MediaRadar, Inc. and Oscar Orozco at EMARKETER Latest for ADWEEK
Large Language Models (LLMs) are transforming how businesses interpret data, offering unprecedented contextual insights. For CIOs and CTOs, understanding the role of LLM tagging is crucial. New POV: https://lnkd.in/e6rTnsVA Key Takeaways: — Streamlined tagging: Automated tools like Tracer can handle the challenging and costly task of LLM tagging, freeing up engineers for higher impact tasks. — Contextual insights: Precise tagging enhances data quality, allowing for deeper contextual understanding and faster, more actionable business insights. — No-code solutions: Platforms like Tracer allow for easy data updates, maintaining high accuracy without advanced technical skills. Discover how to harness the power of LLMs for your organization. Read the full blog post. https://lnkd.in/e6rTnsVA
Thank you Kelsey Voss for interviewing Obele (Brown-West) Hinsley and including Tracer insights in your latest EMARKETER B2B report! A link to the full report can be found below ⬇️
Social media platforms are a top destination for #B2B buyers when researching and making purchasing decisions. EMARKETER subscribers can check out my latest report to learn how to adapt the latest in social media strategies for better engagement and marketing performance, such as: #Influencer marketing: A growing part of B2B strategies. B2B marketers incorporate influencer marketing into their overall mix, but they emphasize value creation, trust-building, and collaboration rather than the sheer popularity of an influencer. This builds deeper relationships and enhances content credibility. #Video content: A necessary way to reach younger B2B buyers. LinkedIn and YouTube are central to the effort to use video to engage audiences; there’s been a significant rise in video uploads on LinkedIn, and they’re both being used for influencer interviews and user-generated content. This can be a big—but required—investment. #AI: The technology transforming social media marketing. B2B marketers will increase AI usage in 2024 for content creation, personalization, performance tracking, and influencer identification. AI enhances understanding of buyer behavior, thereby optimizing engagement and campaign effectiveness. But balancing AI use with the human touch is crucial. 🌟 Thank you to my expert contributors! Obele (Brown-West) Hinsley - Tracer, Todd Lebo - Ascend2, Rachel Sterling - Identity Digital Inc., Lynn Tornabene - Anteriad, Eddie Yoon - NP Digital Sources: Anteriad, Ascend2, Brightspot, Content Marketing Institute, Demand Metric, Edelman, Insightly, LinkedIn, MarketingProfs, Meltwater, Pipeline360, TopRank Marketing
Congratulations to our partners January Digital for making the Inc. Magazine Best Place to Work four years in a row 🏆🚀
Not once. Not twice. Not three times. But for the FOURTH time, January Digital has been named one of Inc. Magazine’s Best Workplaces for 2024. This would not be possible without our remarkable team who exemplify our values and work together every day to create an inclusive, innovative work environment that is SO much fun! What makes January Digital a special workplace? - An annual wellness stipend - Paid volunteer opportunities - The chance to work with some of the most innovative brands like Steve Madden and Kendra Scott And there is so much more! Want to join us? We are hiring in both Dallas and NYC. Visit the link in the comments to see what makes us a best workplace. #IncBestWorkplaces #Marketing #Agency #Hiring
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Excited to join Tracer partner Media.Monks @ the Cannes Lions International Festival of Creativity next week 🙌🏾 If you are in Cannes, find me on stage Tuesday 18 June 11:00am - 12:30pm with fellow industry leaders Tobey Van Santvoord (Media.Monks), Mathieu Roche (ID5.io), Soyoung Lee (Twelve Labs), Peter Crofut (Wurl), Don S. (Claritas), Simon Hecker (4screen) and Chris Riedy (tvScientific). We will be talking all things AI-powered disruption in media, data, and measurement. Les.Monks Cafe is also a nice spot to catch the Olympic torch 🔥🕯️come through Cannes 👀 Details & Registration 👉🏾https://lnkd.in/ejnDTJZp
JUST RELEASED: Our May benchmarking report, spotlighting month-over-month and year-over-year shifts in key metrics across digital channels. Key Findings: • Google Performance Max platform continues to grow in adoption, with costs rising MoM alongside improved CTRs. • YouTube and X saw increases in user ad engagement MoM while other platforms saw a MoM dip from April. • On a year-over-year basis, TikTok continues to demonstrate resilience despite concerns over the future of TikTok in the U.S. (See also: https://lnkd.in/eVzXZiM6) See the full report: https://lnkd.in/eGt667TP
Tracer reposted this
Perk up ☕ with insights on business impact during our session at Les.Monks Cafe. Titled Measuring Business Impact on Emerging Platforms in the AI Era, this panel taking place during the Cannes Lions International Festival of Creativity will touch on how experts are pioneering solutions 🤖 to bridge the gap between ad spend and tangible impact across emerging platforms and experiences on-screen. 👨🏽💻 You’ll learn from Obele (Brown-West) Hinsley, President of Tracer; Mathieu Roche, CEO & Co-founder at ID5.io; Soyoung Lee, Co-founder at Twelve Labs; Peter Crofut, VP, Business Development - Agencies & Brands at Wurl; Don S., SVP, AI Personalization at Claritas; Simon Hecker, Co-founder and Managing Director at 4screen; Chris Riedy, Chief Revenue Officer at tvScientific; and our very own Tobey Van Santvoord, SVP, Growth and moderator. Learn more about the session 👉🏼 https://monk.media/3XdgV6k
Tracer reposted this
Headed to Cannes Lions International Festival of Creativity next week? Looking to get inspired by leaders in #digitalmarketing, #technology and #ai? Media.Monks will be hosting a series of insightful conversations at our café across the street from The Palais. And, they're even letting me moderate one of them (they must already be on the rosé 🍷). I'm looking forward to taking the stage with industry leaders Obele (Brown-West) Hinsley (Tracer), Mathieu Roche (ID5.io), Soyoung Lee (Twelve Labs), Peter Crofut (Wurl), Don S. (Claritas), Simon Hecker (4screen) and Chris Riedy (tvScientific). Join us on Tuesday 18 June 11:00-12:30 for an insightful discussion on the AI-powered disruption in media, data, and measurement. It's also a nice spot to catch the Olympic torch 🔥 come through Cannes. Details & Registration here: https://lnkd.in/ejnDTJZp