tonies® USA

📣 We have some exciting news! tonies® USA has officially expanded in Target to include a whopping 8ft of permanent retail space in the toys & games section! 🎉 “The introduction of the 8' tonies product set at Target marks a pivotal moment for our retail strategy, representing both a significant physical expansion of our product lineup and a key opportunity to engage with a broader audience. By providing a dynamic range of tonies products, we are positioning ourselves to capture greater market share and drive increased traffic to stores, ultimately contributing to robust sales growth and strengthening our brand presence at retail. The demo experience allows customers to engage with tonies content and learn about the categories of Tonies available.” - Marketing Director, Retail & Trade Melanie Schniepp We want to congratulate the team behind this significant milestone: Rachael Brown, Ryan McAdam, Kinneberg Management Group and The Royal Group, Christoph Frehsee, Signo Jesse Uddenberg, and Eric Lachter. Visit https://lnkd.in/gjt9ThWm to find a Target with a tonies section near you! #Toniebox #TargetFinds #ScreenFree #Target

🤝 Our newest collaboration with the up-and-coming kids show, Doggyland, has officially launched with great fanfare across the #tonies community. 🐾 Doggyland is a 3D animated series on YouTube created by #SnoopDogg, October London & Claude Brooks. The show features a colorful cast of dogs in a vibrant world where they sing, rap and dance to fun and educational songs. 🐶 The Doggyland Tonie features 24 unique songs from the show that promote social emotional development, preschool age cognitive development, and cover a wide range of engaging topics such as letters, numbers, colors, good habits, accepting others and more. ➡ Learn more about Doggyland the YouTube Show: https://lnkd.in/g_Mk2bef and checkout the Doggyland Tonie now at tonies.com, or coming soon to a Target near you! Stay tuned! #Toniebox #ScreenFree

☀ In celebration of Summer Solstice, we teamed up with Project Sunshine to raise awareness and spread a little more sunshine to children in need. 🔆 Project Sunshine’s mission is to deliver the healing power of play to children with medical needs through trained and dedicated volunteers. By partnering with medical facilities across the United States and beyond, they are able to provide opportunities for play in the medical environment - restoring a crucial sense of normalcy for patients and their families. 🤗 tonies® USA is proud to make a donation of Tonieboxes and Tonies in support of Project Sunshine’s mission in hopes that they will offer companionship and imaginative play for children undergoing difficult challenges. 👉 You can learn more about Project Sunshine and all of the wonderful work they do at https://lnkd.in/gYWjsFn #Toniebox #ScreenFree #ProjectSunshine

🏖 With summer in full swing, our wish for little listeners is that their imaginations can wander and grow. Our new summer commercial features tonies as the screen-free, portable sidekick for summer adventures—whether it’s playing in the backyard on a sunny day, building a pillow fort inside when a rainstorm rolls through, or heading out on a road trip to somewhere special. Wherever you go, with tonies you’ll be sure to Discover Imagination. Our aim is to showcase Toniebox's versatility, not just as a travel companion, but also as a source of comfort and familiarity. Toniebox brings the magic AND occupies kids when parents are busy, through long hours of travel, and helping little ones unwind and settle into a new place at bedtime. 🚗 🛩 🛏 With tonies, kids can have a summer full of daydreaming, exploring, and getting lost in their own adventures. No screens in sight. ☀ Discover a screen-free summer with tonies. Discover Imagination. ✨ #toniebox #screenfree #summer

📣 This just in: our Discover Imagination campaign has been nominated as a finalist for The Drum Awards in the Creative category. 🎨 These awards honor the most effective marketing campaigns, companies, and individuals. “We wanted to show the shift a child experiences from passive screen spectator, to active participant in imaginative play. We wanted to remind parents and kids everywhere what it’s like to (re) Discover Imagination. Our goal was to tap into that immersive sense of magic where stories and worlds feel larger than life and the child becomes the main character. The ‘Discover Imagination’ campaign, aimed not just at showcasing the product, but more importantly, at highlighting its impact on a child’s imagination and spirit. Our strategy was to visually and emotionally immerse viewers into the vibrant, fantastical worlds that children craft in their mind’s eye with the help of the Toniebox.” 👉 Other nominees in our category include Reese’s, STōK Cold Brew Coffee, and Cheetos. See the full list here: https://lnkd.in/guy98_av 👏👏👏 #Toniebox #ScreenFree

We announced our Q1 results today and have started 2024 with a 20% YoY increase of group revenue to EUR 78.3 million driven by a strong Easter business. 💰 📈   We saw growth in all product categories and regions. Revenue in the strategically important North American region rose by 46.9% to EUR 27.9 million.   Our CEO Tobias Wann comments: “In 2023, we achieved remarkable milestones, marking it as a record year for our company with exponential growth and becoming profitable on an EBITDA basis. As expected, we entered 2024 with an increase of revenue in Q1 of around 20% year-over-year and growth across all product categories and regions. Our Easter business exhibited strong performance, albeit facing supply chain challenges that resulted in some selected stock outs in the first quarter. As we progress further into the year, we anticipate a notable acceleration in our growth trajectory in the second half of the year, where we generate the majority of our revenue. The strategic initiatives implemented in the first quarter will play a crucial role to achieve our guided target of a growth rate of more than 33% in 2024. One such initiative is the launch of Clever Tonies, a new product category designed to engage older children with educational entertainment content.”

🏆 We are so excited to share that the #Toniebox along with the new Blippi Tonie have been named one of “The Best Preschool Products of 2024” by Parents’ Picks Awards! 🧡 💙 “Finding the best Preschool Products can be a daunting task. When choosing toys, games and other items for your preschool aged child, less is definitely more. Simple, durable, and open-ended materials that invite kiddos to imagine, explore, create, and stretch their developing language and reasoning skills are the way to go. Preschoolers have a unique stage of development where they are rapidly growing and acquiring new skills. At this age, their focus should be on fostering a well-rounded development that includes various aspects of their cognitive, physical, social, and emotional growth.” 🧠 Check out the full list of winners and learn more about the key areas of focus that the Parents’ Picks Awards uses to determine winners ➡ https://lnkd.in/gJFV2wYj

✨ We kicked off #ScreenFreeWeek in style by joining the cast of The View in NYC to share the magic of the #Toniebox. With an emphasis on how it sparks imagination, promotes independent play, and helps parents easily cut down on screen time, you can watch the full on-air demonstration here 👉 https://tonies.fun/3UTIPD8 🌆 Building off of the momentum in the Big Apple, we headed over to Rockefeller Plaza for a fun event with our partners FAO Schwarz and Barefoot Books to bring Storytime with tonies to little listeners! Guests enjoyed dancing, singing, and engaging with stories, followed by a chance to personalize their own DIY Creative-Tonie. 🎨 📚 Throughout the month, tonies partner toy stores across the country will be hosting their very own Storytime with tonies events, so make sure to visit this link to discover an event near you and join us for the fun: https://lnkd.in/gWrP4Pby #ScreenFree #Toniebox #tonies

We’ve heard it before: too much screen time can have a negative impact on children in a variety of ways. tonies® USA President Christoph Frehsee joins the cast of The View this week to share the benefits of the #Toniebox for parents and children alike to help reduce screen time in a fun, and imaginative way! Catch the segment on national television at 11am EST today: https://lnkd.in/gMrUMu4W

🛑 National Screen-Free Week is here, and of course we’re celebrating! The #Toniebox is designed to let childhood imagination run wild, nurturing creativity and independence. From interacting with favorite characters, to active listening while enjoying routines or activities, the Toniebox is here to help reduce screen time. 📚 🧠 How do you reduce screen time for yourself or your children? Share your tips in the comments below! 👇 #ScreenFree