With the increasing number of customer touchpoints and creative formats, brands need holistic measurement solutions that guide them towards achieving business outcomes. Tinuiti's Sean Odlum will take the stage September 12 at the 2024 Meta Brand Summit to discuss measurement strategies that actually help brands build goals and understand the true value of marketing efforts, including which KPIs drive the most short- and long-term impact. Save your spot now: https://lnkd.in/gaDNP8Qn
Tinuiti
Advertising Services
New York, NY 37,301 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
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http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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After 20 years of exponential growth in the industry, we couldn’t miss the opportunity to recognize the incredibly talented Tinuitians who have made an impact on our story. During a recent all-company meeting, we announced the winners of The Power of Twenty Awards, which acknowledged the dynamic contributions of Tinuitians at every stage of our company's evolution - past, present, and future. Please join us in congratulating this incredible group! 🔥 🏆 🚀
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How do you keep your customers coming back throughout the season? On Sept. 5, Tinuiti's Kellie Collins joins an all-star panel hosted by Singular to discuss the best re-engagement tactics to keep users, players, and shoppers coming back for more. Register now to secure your spot: https://hubs.li/Q02K_CS40 #Q4Growth #MarketingStrategy #CustomerEngagement
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Recently, the Path to Purchase Institute announced the winners of its 9th Annual Women of Excellence Awards, and Tinuiti's very own Tanya Valle has been recognized in the Innovator category due to her achievements in influencing the commerce marketing industry and shoppers along the path to purchase. Congrats Tanya!! 🏆 🔥 👑
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Shein may top the list as the retail site with the most unique visitors, but as EMARKETER cited, Tinuiti data shows that #Shein shoppers are less likely than Amazon shoppers to complete an apparel purchase. Read the full eMarketer article from Sara Lebow: https://lnkd.in/gBfuDra9 Check out more Tinuiti data and research here: https://lnkd.in/ghjc7-yu
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“We are seeing investment grow pretty substantially in Reddit,” Tinuiti’s Jack Johnston recently shared with Aisha Counts at Bloomberg. During the first half of the year, Tinuiti clients have spent more than three times as much money on Reddit ads than they did a year ago. Reddit, Inc. gives marketers a chance to appear in subreddits where customers are already talking about them. “We want to engage with our community where there is already traction,” said Aaron Jones from Liquid I.V., a Tinuiti client that has been advertising on Reddit since 2021. “From everything we’re seeing, [Reddit has] a level of brand safety and content safety for advertisers that is very comparable to most other social platforms,” Johnston said. “That wasn’t necessarily the case a couple years ago.” Read the full piece here: https://lnkd.in/e_DDUPRm #reddit #redditads #redditmarketing
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"Commerce is so unique on TikTok because it's ingrained into the actual platform," said Tinuiti's Kolin Kleveno. "People are leaned in and you can immediately hit them with ads and ability to purchase something that is of relevance and interest to them in that moment." Head over to TikTok's Performance Hub to learn more: https://bit.ly/4bpQn5S
Conversion Lift Brand Lift = Unified Lift 🚀 Understand the performance of your ads on TikTok with Kolin Kleveno, SVP Head of Partnerships at Tinuiti! 💡 See how your brand can reach an audience that's leaned in and ready to purchase with TikTok's perfomance products. 🔗 Click this link to explore our Performance Hub for more: https://bit.ly/4bpQn5S
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As Amazon expands into sports streaming, brands have a unique opportunity to leverage this platform for advertising. Streaming TV is one of the fastest-growing segments of Amazon advertising budgets inside brands as it presents a dynamic avenue for reaching audiences. Tinuiti's Joe O'Connor will join Russ Dieringer from Stratably to delve into the evolving landscape of sports rights and Amazon's strategic moves in this space. Register now and stay ahead of the curve: https://lnkd.in/g6NFnB75 #amazon #amazonsports #streaming
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Last month, we surveyed over a thousand US holiday shoppers to better stand how they're approaching the holiday season. Access the full report for our analysis of the results, including insights on: 🎁 When shoppers will really get started on their lists and what social platforms they will turn to most for inspiration 🎁 How consumers expect to incorporate AI-powered tools into their holiday shopping experience 🎁 Which generations are most into self-gifting and how different age groups plan to shop across product categories 🎁 The extent to which consumers still feel inflation will negatively impact their spending and whether they expect the US election to have impacts as well Get the report now: https://lnkd.in/g5-McYup #holiday #holidayshopping #holidaymarketing #ai #genz
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Tinuiti's Kerry Mallett sits down with Harry Browne, our VP of TV, Audio & Display Innovation, to discuss the impact this week's DNC and the upcoming election might have on advertisers, including brand safety implications and the breakdown between linear and streaming TV. ▶ Watch the full conversation here: https://lnkd.in/geBqrkcS ☑ Check out our blog post to get even more insight into how the election might impact advertising strategies: https://lnkd.in/gwGBNnVU