TikTok for Business

TikTok is where travelers go from “maybe” to “let’s book it”— are you part of the journey? With TikTok, travel brands can reach an audience that’s actively seeking inspiration and ready to take action. The stats speak for themselves:  📌 67% of TikTok users have searched the platform for travel experiences or destinations. 📌 83% of users say TikTok sparks their interest in visiting new destinations. 📌 91% of users inspired by search take action both on and off the platform after engaging with travel content. 📌 Users aged 45 engage with travel videos daily more frequently than younger audiences. TikTok’s blend of community-driven storytelling and powerful search capabilities allows travel brands of all kinds to connect with users throughout their journey. Learn how TikTok can help grow your travel brand: https://bit.ly/3zysCLO

Will we see you at #AdobeMax? Sign up for TikTok's breakout session, where we'll breakdown: 📌 How innovative tools (like Adobe's) are making content creation easier, faster, and more accessible than ever.  📌 Maximize the impact and scale of your creative and creator marketing with emerging trends & technology 📌 Understand how TikTok can help drive your brand’s performance goals You won’t want to miss insights from Moritz Bartsch (TikTok), Ryan Detert (Influential), Aubrey Cattell (Adobe) and Mandy Mao (TikTok) 🔗 Sign-up here: https://adobe.ly/4gM77aV

Next week is Advertising Week in NYC. Don't miss our panels with industry leaders covering TikTok’s impact across performance, measurement, and creative. 📌 Monday, October 7 | 12:20 PM | Great Minds Stage - "Be What Happens Next: How TikTok is Reshaping Creative & Commerce" - Learn how to create TikTok content that inspires consumer action and drives sales - Rema Vasan, Head of North America Business Marketing at TikTok - Jessica Phan, SVP of Client Organization at Ipsos 📌 Monday, October 7 | 4:50 PM | Media Stage - "Ahead of the Curve: How the Industry is Evolving in a New Era of Video" - Hear how media agencies are innovating to keep up with changing video content and audience engagement - Soniya Monga, Head of U.S. Agency Partnerships at TikTok - Nancy Hall, Chief Executive Officer, North America at Mindshare - Leah Meranus, Chief Executive Officer, North America at dentsu X - Maureen Bosetti, Chief Investment Officer at IPG Mediabrands - Kim Einan, Chief Strategy Officer, U.S. & Global at Starcom 📌 Tuesday, October 8 | 2:20 PM | Great Minds Stage - "Building Better Business Returns with TikTok" - Explore how TikTok’s new performance tools are helping brands drive bigger business results - Amy J. Oelkers, General Manager of U.S. Commerce, GBS at TikTok - Adolfo Fernández, Head of Performance Solutions & Operations at TikTok - Jeremy Cornfeldt, President at Tinuiti Looking forward to seeing you there! #AdvertisingWeek2024 #AdvertisingWeek #TikTokForBusiness

TikTok is driving commerce everywhere... and we can prove it! We're excited to team up with InMarket to help businesses measure TikTok's impact on in-store visits and sales. With this integration, brands can now: 📌 Measure if their TikTok ads are driving more visitors to their store or restaurant. 📌 Quantify how their TikTok ads influence in-store and online purchases. 📌 Better understand how their campaign tactics led to real-world customer actions. These tools don’t just show what happened—they help you make better decisions next time. Ready to tap into the power of commerce on TikTok? Learn more about this integration with InMarket.

Want results that go beyond engagement? TikTok is built for performance. For brands looking to boost conversions, drive app installs, or increase sales, we've created a simple four-step framework that can help you optimize your campaigns and scale results. From tightening up your data connections to improving your creative, it's all about making every ad dollar work harder. Ready to unlock real growth? Start with these performance fundamentals and see the difference for yourself. 🔗 Read the full blog to learn more: https://bit.ly/3N21dEM

🎉Drumroll please...🎉 We're thrilled to be launching 'From Shelves to Screens', a vodcast series that shines a spotlight on the brightest minds and boldest brands in the consumer packaged goods (CPG) world. To kick things off, we have Stuart La Brooy (VP, Sephora SEA, Oceania & India) to share the secrets behind SEPHORA's success. Joining him in conversation is Yinren Peh, Head of Global Accounts (APAC & METAP) at TikTok. Hear from Stuart on how Sephora builds authentic connections with consumers, taps into community conversations to foster brand love and loyalty, and uses TikTok to unlock discovery across all age groups—even in hard-to-market categories like luxury fragrances. Stay tuned until the end for Stuart's take on how TikTok trends (Brocolli as a makeup tool, anyone?) have sparked unprecedented creativity in the beauty category. Hit play on the full video now 👉 https://lnkd.in/gCgVMTyU

People don’t just scroll TikTok—they search. Are you showing up when it matters most? As more people turn to TikTok to discover the brands and products they love, search has become a powerful way to reach high-intent audiences. Imagine this: your potential customer opens TikTok, types in a search, and instead of just scrolling, they find you—right when they’re looking for solutions. TikTok’s new Search Ads Campaign gives brands the ability to show up in those moments, when curiosity is highest and attention is locked in. Whether they’re searching intentionally or stumbling upon something new, you can be right there, guiding them to your product with content that’s tailored to their needs. Take a lesson from brands who are already leveraging this tool—those who align their messaging with what users are searching for are unlocking new levels of engagement and impact. So, how can your brand be part of this search revolution? Be the brand their search uncovers. 🔗 Read the full blog to learn more: https://bit.ly/4ewxTlE #TikTok #SearchAds

Agências, chegou a hora de brilhar! 🤩 Temos o guia perfeito para ajudar você a preparar seus clientes para o sucesso com soluções de funil completo e dicas imperdíveis de como configurar as ferramentas certas para alcançar os melhores resultados no TikTok. E o melhor? É gratuito! Baixe agora! https://lnkd.in/dPjBaijU

Does your company need help getting started on TikTok? TikTok Academy is the official learning destination made for marketers and agencies. We're now thrilled to unveil a brand new learning experience, featuring robust learning paths that cover TikTok basics, building brand awareness, driving website conversions, promoting your mobile app, and generating leads. Register for free and start learning today! https://bit.ly/3ZC7EpI

"Measurement is not just about proving the impact, but growing the client's business." At TikTok, we’ve built tools to help you see the full picture: 📌 Attribution Analytics: Find out how people move through the steps from first seeing your ad to buying. 📌 Unified Lift: See both brand awareness and sales results in one place, so you understand the full effect of your ads. 📌 Post Purchase Surveys: Hear from customers about how they found you, helping you improve your ad strategy. These tools don’t just show what happened—they help you make better decisions next time. Ready to improve your campaigns? Learn more about TikTok’s measurement tools here 👉 https://bit.ly/3B73wUC