Customer satisfaction (CSAT) - why do we think it's a b*llsh*t?
CSAT is a KPI that scores the satisfaction of the support your customers receive.
However, since customers only rate the assistance they received (regardless of whether their issue was resolved), it's not a metric they need to measure – it's simply not valuable.
What's the meaning of a 10/10 CSAT if you didn't solve the problem for the customer?
The most important indicator is whether or not you SOLVED the customer's problem.
Here are 3 questions that can help companies to do it better:
1. Can you solve the problem?
Yes? Great. No? Okay, let's understand who can (different tier, R&D, etc.).
2. How much effort does it require from both sides?
Does it require the customer to do more work or provide more details? Or is it a simple matter of clarifying a few items?
Can the company fix or solve it instantly? Yes? Great.
No?
3. How quickly can you solve the problem?
Not every issue requires an immediate solution or can be resolved instantly, but managing expectations is both a technical and practical matter, as well as mental.
Solving the customer's problem is more important than getting a 10/10 CSAT.
Reaching a solution enhances the customer experience significantly, making it ten times better.
Bottom line, the importance lies in your ability to ask the right questions and focus on the right KPIs.