The One Club for Creativity

What started as a humorous lament re: merit cycles between CCOs became a real, raw, and fun reality check on what it takes to rise in our industry for the next generation at this years Where Are All The Black People con with The One Club for Creativity last week. Kaleeta McDade and I wanted to create a space that cut through “inspiration” and got down to business on what separates the stars from the rank and file, how to get there, and how to effectively ask for what you need to stay there. In all a good way to close out two days of brilliance. What Adrienne L. Lucas, J.D. is spearheading with Yash Egami and Kevin Swanepoel, Molly Crossin, Eunice A., and Adam Izen, Jimmy and the entire OC crew and board is so special. Thank you so much for having us! A special thank you to our colleagues, mentors and friends who contributed their wisdom: Amber Guild, Susan Credle, Kory Marchisotto, Harjot Singh, Tiffany Rolfe (she/her), Shayne Millington, and Greg Hahn. s/o to all the MGP and Bison fam in attendance!

This week, I attended The One Club for Creativity's Where Are All The Black People event in NY, and was blown away to see an entire generation of young black creatives doing what they know best: connecting with people, sharing their portfolios, their inclusive, welcoming and joyful vision of the world, and, of course, Tik Toks (best part!). At Delta Air Lines, we love connecting people to anything and anyone that matters to them, but mostly, to their potential. As the presenting partner of the event, our brand enabled many different connections to inspire these young talented people to keep dreaming, creating and climbing. Congratulations to all brief hackathon winners, thanks to the creators who covered the event (y'all know who you are since we are now connected) and shout out to the dream team working relentlessly to make this happen: Ryanna Beckham and Taniya Paylor who captained all things Delta ,Sharita Frazier, Valencia King, Brittany Snow and Ayana Noble for making us look and sound beautiful, Heather Howdeshell Morlock for always holding hands in everything we do, Josie Sturkey for being left and right hands for the entire squad, Maya Dukes for championing the vision that brought us here and to Nathan Smith for always being a place we can always come to for support, guidance and energy. And it got better: the one and only Andersen Cupid and Nik Reed joined Sharita, Tan and Brittany Gilzene, MBA (thanks for moderating!) in the "Very Mindful And Always Demure" panel that shared their vision and experiences navigating predominantly white corporate spaces. I've learned a lot and got emotional by hearing audience's needs, concerns and hopes. To the team at The One Club for Creativity: Yash Egami, Adrienne L. Lucas, J.D., Molly Crossin and everyone that made this event come to life: you should be proud about the work you do - saying it's purposeful and crafted with excellence is an understatement. Thanks for having Delta and our teams!

Students, don’t worry. We got you covered too 🤝 We are extending the deadline for ADCE’s first Student competition for more than two weeks 🎉 🗓 You now have until October 15th to showcase your best work! And hey, schools! 🏫 This is a fantastic opportunity for you as well—every student winning entry (associated to their school) will contribute points to The One Club for Creativity’s Global Creative College Rankings 🏅 👀🔝 Curious about which are the top universities (just for the moment)? This could be your chance to rise to the top this year 👉 https://lnkd.in/e_5j3py Don’t miss out—encourage your best students to submit their projects: https://lnkd.in/dmrytSXX

Where Are All the Black People is back! EBONY will be in attendance at advertising’s #1 conference for culture, community, and creativity taking place in New York City September 26–27, 2024. WAATBP is all about elevating Black talent in advertising. It’s an opportunity to celebrate successes, tackle challenges, and claim your spot in the industry. The event is free for students and job seekers so be sure to check it out, and come stop by the EBONY table while you’re there. For more information head to: https://waatbp.oneclub.org

Calling all creative creatives! The One Show is back and ready for your genius. If you've ever said, 'This deserves an award,' well… here’s your chance! 🗓️ Super Early Deadline: November 1st Enter now before prices increase: https://oneshow.org/enter

Get ready for the Brand-Side Conference—and the lineup is absolutely 🔥! If you're passionate about what makes the top in-house creative departments tick, this is the event you CAN’T miss. We’ve got an all-star roster of speakers, including: 🎤 Katie Allen (Nike) 🎤 Jo Shoesmith (Amazon) 🎤 Christian Widlic (Intuit Mailchimp) 🎤 Roman King (WNBA) 🎤 Melvin DeBerry & Rodrigo Moran (Meta) These leaders are redefining creativity, driving innovation, and shaping some of the most groundbreaking campaigns out there. Get ready to hear their insights, strategies, and real-world experiences. 💡 Whether you're a creative pro, a brand leader, or just curious about how creativity drives business success, this is YOUR event. 🗓️ Dates: October 16-17 📍 Location: Nashville, Tennessee This conference is all about boosting effectiveness, inspiring creativity, and building a diverse, inclusive future for the industry. Don’t miss your chance to learn, connect, and be inspired! 👉 Register now: https://brandside.org

We’re just days away from WAATBP! Have you grabbed your tickets yet? https://lnkd.in/eJu-Bjdc It’s all business during the day! Connect with professionals from Delta, Capital One, and Verizon while gaining insights from incredible panel discussions. Then, join us for the after-party, where the real networking begins! Check out the music lineup for the best networking night in town. https://bit.ly/3XW1BKr

🚨 Where Are All The Black People is just one week away! Have you grabbed your tickets yet? 👉 https://lnkd.in/eJu-Bjdc We’re excited to announce that this year’s keynote speakers are none other than the dynamic duo behind Earn Your Leisure, Troy Millings and Rashad Bilal! Earn Your Leisure has revolutionized podcasting by blending business insights with pop culture, offering a unique and engaging perspective on the business world. With a massive following—1.5 million on social media and 1.5 million YouTube subscribers—their impact is undeniable. Don’t miss the chance to hear Rashad and Troy share their powerful insights on Black wealth and entrepreneurship at WAATBP 2024!

WAATBP is just around the corner! Our very own Adrienne L. Lucas, J.D. was featured on ABC7NY's Here and Now this past Sunday, September 15th. In her conversation with anchor Sandra Bookman, they explored the origins of WAATBP, what attendees can expect this year, and the critical need to expand the pipeline of Black talent in the advertising industry. Adrienne also highlighted The One Club for Creativity's mission to support the global creative community. The episode included b-roll from last year’s WAATBP, captured by Reed Peraner and Dwight J.. Here and Now is a local program on New York’s Channel 7, airing Sundays at noon on WABC, and focuses on issues, trends, and news affecting the Black community in NYC, Long Island, and New Jersey. Haven’t gotten your tickets for WAATBP yet? Get them now before it’s too late! https://lnkd.in/eJu-Bjdc

🚨 Attention all students—IT'S TIME! 🚨 #YoungOnes is officially OPEN for entries, and you don’t want to miss out on this. We’ve got 4️⃣ epic competitions lined up: Young Ones One Show – First 6 briefs just dropped! Young Ones ADC Young Ones TDC Young Ones Portfolio This is your chance to shine. 💥 Don’t sleep on it—head to our site now and get all the deets. Got questions? We’re here to help 👉 https://youngones.org/ Thank you Leandro Assis for being this year's Young Ones designer.