"...most importantly, this moment is about helping our client’s brands engage with Latino culture in meaningful ways. Not only through more authentic, intentional efforts but through a more culturally inclusive, Latino-forward approach to the new mainstream." — Luis Montero, talking about Hispanic Heritage Month in The Drum. Thank you, Audrey Kemp!
About us
Founded in 2000, the community is a global creative agency driven by culture, curiosity, and, as our name indicates, community. With a global workforce that includes 30 nationalities, and a global presence, including offices in Miami, Buenos Aires, Mexico City, New York, and San Francisco, the community understands the increasingly diverse and dynamic world we live in. The agency’s mission is to build community, for brands, with the right ideas.
- Website
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http://www.thecommunityagency.com
External link for the community
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Miami, Florida
- Type
- Partnership
- Specialties
- Advertising, Marketing, Integrated Strategic Planning, Creative, Digital/ Interactive, Design, and Keeping Brands Interesting
Locations
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Primary
6400 Biscayne Blvd
Miami, Florida 33138, US
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6400 Biscayne Blvd
Miami, Florida 33138, US
Employees at the community
Updates
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Our 2024 Verizon #adfellows are officially here and we couldn’t be more excited. Welcome to the community, Ninoska L., Mariel Hernandez, and Marvin Sosa! Our 8th class of adfellows will be diving into design, art, and social media while getting to know our community, clients, and industry. We’re so happy you’re all here!
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Introducing The Nuevolution Project, our latest collaboration with Walmart ✨ The Nuevolution Project is a collection of exclusive, only-at-Walmart products that celebrates visionary creatives shaping culture. And this week, we’re launching collections from Wish Me Luck and Roberto Lugo. From hoodies and trousers to home goods, these two collections are all about celebrating creativity and culture, merging fashion with purpose, all while making designer pieces accessible to everyday consumers. Head to the link in the comments to learn more and shop!
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Congratulations to our partner Maurice Cooper on being one of ADWEEK’s 2024 Brand Genius winners. We couldn’t be prouder of the work we’ve done together with Bath & Body Works and can’t wait for everything that’s to come! Razorfish, MSL (Global), Epsilon
ADWEEK's 2024 Brand Genius Winners Are Shaping the Future
adweek.com
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"This is officially the best time for businesses to take a deep strategic look to reevaluate their approach to growth, particularly the rapidly growing emerging majority led by the Hispanic community. Let’s take advantage of the fact that planning for next year is happening now." —our CSO, Lee Maicon, in Ad Age. Thank you, Ad Age and James Flachsenhaar!
Hispanic Heritage Month—brands need engagement strategies, not celebrations
adage.com
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Today in LBBonline - Little Black Book: Lee Maicon, our chief strategy officer, talks about drawing inspiration from “both the leaps we’ve made and the gaps that remain” when it comes to inclusive representation in the industry. Thank you for the opportunity, LBB and ALTERED.LA!
All Inclusive: “Our Creativity Was Built on a Tradition of Sharp Analysis and Cultural Honesty” | LBBOnline
lbbonline.com
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"Sport has always been a model for what’s happening in the broader world around it. And I think right now is no exception. We see a whole new mainstream shaping culture and soccer and the role that latinos and others are playing is super exciting." — Lee Maicon, CSO, the community Thank you, ADWEEK, Luz Corona, MPS, Rebecca Stewart, and Sara Garibaldi (Romero) for the conversation.
54% of soccer fans are under the age of 45! So, does that mean that brands looking to leverage the Messi effect need to rethink their marketing strategies? Tune in to the newest episode of Yeah, That’s Probably an Ad to find out from Sara Garibaldi (Romero) and Lee Maicon! Listen now 👇 Apple Podcasts: https://bit.ly/3S8b4Me Spotify: https://bit.ly/3WjLkz4
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"We’ve built tools at the community that help us understand people in all their complexity, beyond the traditional hyphens of multicultural marketing’s past. And we can use that understanding to create complex stories that surprise consumers.”— Chief Strategy Officer Lee Maicon in Communication Arts Thank you, Communication Arts!
The Wheels of Innovation | Communication Arts
commarts.com
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From best friends in 1995 to creative partners today, Gabriel Gama and Guilherme Grossi Grossi have always been stars in our eyes ⭐ Thank you, ADWEEK for including the G’s in the 2024 Creative 100 list! They are two of the very best and we’re beyond proud and grateful to work with them everyday. Congrats, Gabe and Guile!
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Introducing our latest campaign with Perfect Snacks, The Perfect Impostor: a Perfect Bar dupe that’s actually a GPS-like device, created to lead real consumers to the fridge aisle, where Perfect Bar lives. Fridge is our favorite F-word. What’s yours?