Great seeing so many of our members at the Advertising Research Foundation (ARF)'s Attention 2024 yesterday! The perspectives shared by Adelaide, Lumen Research Ltd, Mediaprobe, OMD USA and Snap Inc. really demonstrated how far attention research has come - and how much is planned for the future. #attentionmeasurement #attentioneconomy #adtech https://lnkd.in/eBA7hHsr
About us
Chaired by Professor Karen Nelson-Field, CEO of Amplified Intelligence and Marc Guldimann, CEO of Adelaide, The Attention Council brings together a combination of ad industry professionals, academics, technology vendors and marketers to form thought-leadership around the attention economy. Founding members include TVision’s Yan Liu, Avocet’s Ezra Pierce, and Lumen Research’s Mike Follett.
- Website
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https://theattentioncouncil.org
External link for The Attention Council
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Nonprofit
- Founded
- 2019
- Specialties
- brand attention
Locations
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Primary
Get directions
New York, US
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London, GB
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Adelaide, AU
Employees at The Attention Council
Updates
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Exciting news from two of our leading members! #attentionmetrics #attentioneconomy
What do 220m households worldwide, and 35m in the US, have in common? Attention data predictions from LG Ad Solutions, based on ground truth data from TVision and Lumen Research Ltd Really pleased to be working with such a progressive and innovative team! https://lnkd.in/eqHM7WBc Mike Brooks Yan Liu Prof. Philippa Snare Blaise Lucey Arthur Cole Jack Neff Ad Age
LG will tag ads to measure attention in deal with TVision and Lumen
adage.com
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Always exciting to see insightful research on #attentionmetrics from TAC members like Contxtful!
🎉 Contxtful's global attention measurement study results are here, and we are excited to share them with you! Click on the link below to see key highlights from the study and watch our video summaries. #attentioneconomy #Receptivity #realtime #advertising
Study Finds That Pre-Validated Receptive Impressions Yield More Outcomes for the Buyer and More Value for the Seller
contxtful.com
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So excited to have Infillion join our organization. We're looking forward to driving the future of #attentionmetrics with you!
We're thrilled to be part of The Attention Council (TAC), a not-for-profit consortium of advertisers, publishers, and technology companies that are committed to furthering the use of attention-based metrics in the ad industry, and driving thought leadership and research around them. In the words of our head of research, Jamie Auslander, as part of TAC "Infillion will be able to contribute to the growing understanding that there are different types of attention, and that the type of attention that is earned is very different from the type that is simply surrendered by viewers." Read the full announcement here! #attentioneconomy #advertising #attentionmetrics
Infillion Joins The Attention Council to Drive Advanced Ad Measurement
newswire.com
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This piece picks up on some of the points raied at the recent ASI event. Thanks for your support Omar Oakes https://lnkd.in/ebCPPGVU #attention #attentioneconomy #attentionmetrics
Andy Brown: Is attention a case of ‘less is more’?
https://the-media-leader.com
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It was a pleasure to provide an overview of attention metrics #asi2023. The presentation covered a state of the nation, alongside analysis of adoption of attention metrics across the media industry. Thanks on (several levels) to Mike Sainsbury , Richard Marks and Richard Asquith for their support. #attentionmetrics #attentioneconomy
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A wonderful day of insight and learnings about how attention metrics are being used to activate campaigns and drive success! Thanks to all of our speakers and panelists as well as our sponsors Playground xyz, Adelaide and National CineMedia (NCM). For those of you who couldn't make it, we'll be sharing a recording (for TAC members) and roundup of the day on our site in the coming weeks. #attention #attentionmetrics #programmaticadvertising #mediameasurement
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Hope to see you all next week!
Time is running out to register for The Attention Council’s Activation Forum next week in NYC! Don’t miss your chance to learn firsthand from industry experts about the transformative power of attention metrics. Why attend? 💡 Gain inside tips from agencies at the forefront of attention activation, including EssenceMediacom, Havas Media Group, & Publicis Groupe 🧭 Navigate programmatic applications with Google, Scibids, & Yahoo 🎧 Examine the latest research on attention and digital audio with Audacy, Inc., NPR, & Westwood One 🍿 Discover attention metrics for cinema with National CineMedia (NCM) 📍 Pinpoint ‘Optimal Attention’ with Playground xyz Special Offers: - Use code ‘TACFRIEND’ for 50% off your ticket - TAC members can attend for free with ‘TACMEMBER’ Reserve your spot today: https://lnkd.in/d5vbN_sy #attention #marketingeffectiveness #events #attentioneconomy
TAC Activation Forum — The Attention Council
theattentioncouncil.org
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The Attention Council reposted this
I'll be participating in what should be a great panel discussion with leaders from Google, Scibids/DV, and Yahoo at next week's The Attention Council event in NYC. Come learn how brands, agencies, and platforms are using Attention Metrics to improve campaign activation.
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Time is running out to register for TAC's Activation Forum in NYC on Nov. 7! Don't miss your chance to hear leaders from Google, Havas Media Network, Publicis, NPR, Playground xyz and many others discuss how #attentionmetrics are becoming an integral part of campaign activation - and driving strong #ROI. Register today to be a part of this exciting industry discussion, which is now less than two weeks away! #attention #programmaticadvertising #campaignroi https://lnkd.in/d5vbN_sy
TAC Activation Forum — The Attention Council
theattentioncouncil.org