Connect with fellow Young Pros & Women in Analytics at our rooftop Social on August 7! 🏙️ Don’t miss this chance to come together, share experiences, and celebrate achievements with industry peers in advertising, marketing, research, and media. Spots are limited, RSVP now: bit.ly/ARF080724
Advertising Research Foundation (ARF)
Advertising Services
New York, New York 13,038 followers
To further, through research, the scientific practice of advertising and marketing.
About us
The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
- Website
-
http://www.thearf.org/
External link for Advertising Research Foundation (ARF)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, and Young Professionals
Locations
-
Primary
432 Park Avenue South
New York, New York 10016, US
Employees at Advertising Research Foundation (ARF)
Updates
-
The latest JAR podcast episode features an insightful interview with the authors of the recent study, "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR. Missed it? Catch it here: https://lnkd.in/g6HFTZFk #radio #audio #podcasts #advertising
-
-
See Managing Director of CIMM Jon Watts' post on the Beet Berkshires event where topics discussed included MMM, identity, creativity, effective data collaboration and more.
A massive thank you to the Beet.TV team - Andy Plesser, Lisa Granatstein, Katy Charles, Phil Ardizzone, Kristy Bauer - for inviting the Coalition for Innovative Media Measurement (CIMM)'s senior team, myself and Tameka Kee, to lead so many important discussions at the Beet Berkshires event these past few days. It was a pleasure and privilege to be facilitate so many vital conversations, on topics including: the future of media mix modeling; identity, creativity and cultural resonance; priorities for more effective data collaboration; identity in the CTV marketplace; retail media; and more. Thank you to the brilliant executives who took part, including: Shenan Reed, Chrissie Hanson, Cara Lewis, Maureen Bosetti, Cassidy Diamond, Richard Nunn, Lisa Giacosa, Mike Bregman, Zach Lain, Joanna O'Connell, Lauren L. Lavin, Mike Evans, Molly Hop, Frederick Stanichev, Kevin Kowalick, Matt Spiegel, Alex Stone, Amie Owen, Elizabeth N., Miles Fisher, Seho Lee, Carl Fremont and Rob Norman - to name but a few. And a special shout out to Julian Zilberbrand, for stepping into the breach. These discussions will feed directly into CIMM's priorities and program during the second half of the year - and we'll be continuing the discussions at CIMM Summit, CIMM West and CIMM London in Q4. Effective collaboration, meaningful change - and dialogue is always the beginning.
-
Advertising Research Foundation (ARF) reposted this
Marketing Strategist, Consumer Expert, DEI Specialist | ARF CultureConnect Podcast Host | 2021 Advertising Week ‘Future Is Female’ Award Recipient
Excited and incredibly proud to share that we are continuing to raise the bar on the CultureConnect podcast in 2024! We devoted each of the Q2 episodes to a different career focus and recruited 10 incredible guests in tech, media, and insights to share their experiences and perspectives. Social, political, and economic context and even technology advances can impact how we navigate our work experiences and our overall careers… and these executives were generous with what they shared. Each episode is a unique gem with multifaceted perspective on how to do your best and make your own authentic path filled with twists and turns that strengthen you. We’re excited to share this series with you. These 3 episodes are absolutely full of career insights, tips, and inspiration. If you could use sound advice on doing well in this new world of work… and you enjoy words of wisdom from a diverse group of thought leaders… you’re going to love these episodes. Here are the links on Spotify (You can also find them on Apple Podcasts, Amazon Music, and Audible): "CAREERS IN INSIGHTS" https://spoti.fi/3VJa2rd "CAREERS IN MEDIA” https://spoti.fi/3R6wh90 "CAREERS IN TECH” https://spoti.fi/3w3vKO0 And please join me in applauding and thanking these superstars for sharing their genius, career paths, and perspectives with CultureConnect!! Kathy Dini J. Kyle Ranally Yasmine Laasraoui Charitie Dantis-Gayo Jason Shah Nicole Isaac Kanchana Patlolla Jennifer R. Ivan Land Jr. Mary Kate Callen And of course we have to give a big thank you to the Advertising Research Foundation (ARF) for making space for these ideas and conversations and to our podcast development team... Monique Nazareth, Donna Dei-Baning, Danielle Zito, Shepherd Laughlin, Jay Mattlin, and Nadia Dolan. #worklife #advertising #DEI #Google #Netflix #EsteeLauderCompanies #NYLife #Paramount #TikTok #TheNBA #Cisco
-
-
Are you an advertising professional seeking to navigate the academic publishing landscape? The #JournalofAdvertisingResearch is holding a #webinar to help pros contribute to JAR Mon. July 29 at noon ET, featuring Scott McDonald President & CEO of #theARF https://ow.ly/w6io50SHFhF
-
-
Learn the ever important principles of #behaviorialeconomics in this free micro-lecture by Mark Truss, Chief Research Officer at VML and #theARF Board Chair: https://lnkd.in/eeMhYazh #advertising #research #advertisingresearch #consumebehavior #shopperinsight #cognitivebias
NYU ARF Micro-Lecture on Behavioral Economics
https://www.youtube.com/
-
Despite the increasing complexity of measurement, companies that invest in improving their measurement capabilities are more likely to exceed their revenue goals. Join us with Meta and Northwestern University to learn practical steps for better measurement in an era of evolving data availability. RSVP: bit.ly/ARF082124
-
-
#the_ARF's biweekly newsletter: News You Can Use now features a series on #AI prepared by the ARF’s research team, entitled, “AI Dos and Don’ts.” In the first report, the team has discovered a few don’ts: https://ow.ly/upnB50SBRWI #advertising #advertisingresearch #futurestate
-
-
Traditional approaches to #segmenting & #targeting can only test interventions within specific segments. #IRL leverages limited past experiments with available data to predict heterogeneous causal effects, eliminating the need for extensive testing: https://ow.ly/VsrI50SBPQG
-
-
Exciting news from CIMM.
The Coalition for Innovative Media Measurement (CIMM)'s Smart(er) TV Data Working Group is working to support the growth and development of this vital, dynamic, innovative ecosystem - and will shortly be announcing some exciting new initiatives designed to support the market. Our next meeting is set for 2pm-3pm EST on Tuesday, July 16th, and includes an incredible line-up of presenters: We’ll kick off hearing from Caroline Horner, Industry Chair for the Group, who will provide an update on our work. Next up, Daniel Brackett, CTO of XR Extreme Reach, will provide a fascinating insight into their partnership with AD-ID, LLC to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This collaboration solves for persistent creative identifiers being standardized and enabled across linear and digital media platforms, channels and screens. You can read more here: https://lnkd.in/eRsRKaxs. We’ll then move into two fascinating discussions: We’re delighted to hear from Jodie McAfee and Zeev Neumeier, who will lead a fascinating discussion about the history of Project OAR, the industry consortium of media companies and Vizio that aimed to standardize addressable advertising on Smart TVs. We'll be talking about the lessons learned from the initiative. Next, we’ll hear from Ben Ropke of CCR Media, who’ll present an overview of their work in the ACR data segment – a subject of huge interest to our group. Our Working Groups are open to all CIMM members. To join the group or to find out more about joining CIMM, contact: [email protected].