Next week, our executives will be speaking at Advertising Week NY on various industry topics such as how to unlock the potential of media networks beyond retail, using market level intel to optimize national reach, and how to harness the power of data collaboration. Register to attend: https://bit.ly/4eKJCNH #AWNewYork24
The Trade Desk
Technology, Information and Internet
Ventura, CA 207,885 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Advertising in pharmaceuticals is notoriously challenging. Regulations vary by region, and products geared toward consumers versus health care professionals require different strategies. But spending in the category is expected to grow as pharmaceutical advertisers embrace digital marketing. Quality controls are paramount for a category targeting prequalified audiences in premium inventory. Our latest platform update offers brands a prescription for quality through several new platform solutions.
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Things change fast, make sure your advertising changes with it. Stop locking yourself into ad buys. Adjust every aspect of your advertising — at any point in your campaign — with our platform. Learn more: https://bit.ly/3TCHWOa
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Push Digital leveraged an omnichannel approach featuring CTV, audio, and mobile to help raise awareness among voters for a U.S. political candidate. Impact was measured with a brand lift study designed for political campaigns, and the results enabled the agency to optimize its targeting and creative strategies, increasing favorability by 13.9% and intention-to-vote scores among constituents.
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Inside this edition of The Current: - The Department of Justice is making the case that Google gave publishers no choice but to do business with it by maintaining a monopoly over several ad tech markets. - Heritage brands are uniquely qualified to lean into nostalgia and appeal to multiple generations. - On this special edition of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case in Google's adtech antitrust trial. - United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Mike Petrella joins The Current Podcast to explore how first-party data could change the future of people’s travel experiences.
The Google ad tech trial explained
The Trade Desk on LinkedIn
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The Trade Desk reposted this
United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. This week on The Current Podcast, United's Managing Director, Strategic Partnerships, Mike Petrella explores how networks can differentiate themselves, why the lines between what’s endemic versus non-endemic are being blurred, and why that ad experience isn’t limited to in-flight journeys: https://bit.ly/3MWvg0X #advertising #retailmedia #digitaladvertising
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Programmatic advertising is now a key driver of innovation in identity solutions, streaming TV, and digital audio. Our CEO Jeff Green had a thought-provoking discussion with ExchangeWire's Ciarán O'Kane at ATS London on the evolving advertising market. Together, they explored how we're committed to delivering greater transparency, efficiency, and value for advertisers and publishers across the open internet.
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Don't let Big Tech tell you where your ad dollars should go. Run your ad campaigns on your terms. With our platform, you decide where your ad spend goes. Learn more: https://bit.ly/3TCHWOa
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Inside this edition of The Current: - We explain the value behind your grocery store's loyalty program, as retailers tap into the “golden opportunity” of retail data. - Why understanding China’s Gen Z media habits and the country’s evolving internet ecosystem can help media buyers reach the multidimensional generation. - In a recent op-ed, The Shipyard’s Blake Williams shares three strategies brands and marketers can utilize to maximize measurement. - This week on The Current Podcast, Wayfair’s Kara O'Brien discusses blending the in-store and digital shopping experience.
Retailers find gold in retail data
The Trade Desk on LinkedIn
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For its connected TV campaign, Bosch and its agency, dentsu, leveraged first-party data to identify, build, reach, and engage with its target audience as effectively (and persuasively) as possible. By continuously analyzing the data and optimizing performance, the team reached triple the number of households than expected: https://bit.ly/3XvYtVd
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