The Story of a Brand Show

Here are words of wisdom every start-up CPG Founder should hear... 1) Focus on building a sustainable business. Today, profitability and cash flow are crucial. Aim to be self-sustaining, even if it means slowing down growth. 2) Understand your unit economics and present investors with a solid plan for financial stability. This approach resonates more than lofty market opportunities. Stay focused, and you’ll set your business up for long-term success! 👇Get this advice directly from Wendy Wen, Founder and CEO of Antelope. Watch Video👇

Hey friends! 🌟 Just dropped one of my favorite podcast episodes featuring Julia Tunstall, Co-founder and CEO of A Bar Above. I loved my chat with Julia because she shared the hardships of the early days, from financial struggles and product launch uncertainties to balancing family and business and navigating the challenges of #COVID19. Her story is truly inspiring! Key moments to look out for: - Early Struggles: The financial sacrifices and uncertainties faced while launching their brand. - Innovative Use of #AI: How they creatively integrate AI into their workflow. - Balancing Act: Julia's approach to managing a successful business and family life. - Community and Partnerships: The importance of building a supportive community and strategic partnerships. - And more! **** Episode link in comments**** Join us for this heartfelt and insightful conversation. Trust me, you don't want to miss it! 🎧 #Podcast #Entrepreneurship #AI #CraftCocktails #Inspiration

Thanks to our incredible clients, on behalf of Retencity I'm stoked to announce that we planted 16,046 trees and served 22,465 meals in the 1H of 2024! 🙏 'Humanity First' is a core value that we work to live everyday, both with each other, our clients, and the community. 🌎 As members of 1% for the Planet, and in partnership with Trees for the Future and U.S. Foodbanks, we're grateful to have the privilege to make an impact. 💛 ✨ If you'd like to be a part of our story, we're currently hiring autonomous, collaborative, compassionate and candid A Players in the following roles: ⭐ Lifecycle Marketing Strategist https://lnkd.in/gcv4_CFP ⭐ Lifecycle Marketing Specialist https://lnkd.in/gUGYr225 & ⭐ Lifecycle Marketing Graphic Designer https://lnkd.in/g4374fN7

🔥🔥🔥NEW PODCAST🔥🔥🔥: "We specialize in turning your customers into super fans through collecting customer reviews, surveys, loyalty, quizzes, and now with Okendo referrals." - Adena Merabi, Partnership Team Lead, Okendo In today’s episode, I have a great conversation with Adena Merabi. Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences. Adena also illuminates the - challenges brands face today, - the importance of building a solid tech stack and - how partnerships play a crucial role in Okendo's success. 🔥🔥🔥Episode link in comments! If you enjoy our founder and brand features, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! This episode is brought to you by Compass Rose Ventures and Shopline USA. #founders #founderstories #brands #entrepreneurship Smarterships Matthew Goodman

Cash flow is the lifeblood of your business... That's why we interviewed Carly Spatt, Head of Business Development, and James Shehigian, Senior Vice President and Credit Department Business Head at Aion. We talked about all things financial concerning consumer brands: - Equity and debt - Stagflation - How to think of financing - Planning for Success - Margin and profitability and qualifying for capital - The trap that entrepreneurs fall into - The gap between capital outlays and getting paid - And how they work with brands and more! 🔥🔥🔥Episode link in comments! If you enjoy our founder and brand features, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! This episode is brought to you by Compass Rose Ventures and Shopline USA. #founders #founderstories #brands #entrepreneurship

Several leaders I’ve talked to this week have expressed challenges with hitting the mid-eight-figure revenue mark in 2024. I have some thoughts that might help you... 📈 To begin, it might be time to evolve your financial leadership! This is not always an obvious spot to start, but can really move the needle. Traditionally, successful scaling brands face a pivotal decision: continue with a Fractional CFO or transition to a full-time CFO in-house. Many founders navigate this journey, finding that a fractional CFO provides the flexibility and expertise needed until a certain revenue threshold is crossed. 🎯 But when is the right moment to make the switch? 🤔 When you’re on the fast track to rapid growth and financial complexities become more intricate, a dedicated in-house CFO can become your strategic ace! They manage your financial operations and contribute to your company's strategic direction. 🔅 ⚖ Remember, the ultimate goal is to strike a balance between outsourcing routine financial tasks and keeping core financial decision-making and IP within your organizational framework. This can be a game-changer in maintaining control over your financial future and driving sustainable growth. 🌟 If you’re deliberating on your company’s strategic direction, let’s connect and explore the right NEXT STEP as the catalyst for your brand’s expansion! The video below is from my interview with Lioran Pinchevski, Founder & CEO of Finaloop, on The Story of a Brand Show. Lio shares so much great advice. I'll include the link to the interview in the comments. 🌟 Spark an idea? Give a 👍! 📒 Got thoughts? Share 'em! ♻️ Let's keep the ideas rolling! Reshare this post to inspire your network. #BusinessGrowth #StrategicGrowth #BusinessStrategy #Entrepreneurship #FinancialDecisionMaking

🌟Brand Founders, Here’s the Essential Difference Between a CFO vs. Bookkeeper 🌟 In the dynamic world of consumer brands, clarity is key! 💼💡 ✨ CFO: The Strategic Visionary ✨ As the chief financial officer, their role transcends mere numbers. They're the strategic advisor, financial visionary, and decision-maker steering the ship through the tumultuous business seas. Their mission? To provide strategic guidance, craft the financial future, and drive your brand towards prosperity. 🚀 📚 Bookkeeper: The Accuracy Champion 📚 On the other hand, bookkeepers are the unsung heroes, meticulously recording each financial transaction with precision. Their dedication ensures a solid foundation upon which businesses can grow and CFOs can strategize. 📖 Why mix roles when each is so unique? Having a high-caliber CFO entangled in the day-to-day bookkeeping isn’t just inefficient—it’s costly! 🚫💸 A CFO’s insight is most potent when built upon the rock-solid data that a bookkeeper provides. It’s about synergy, not redundancy. It’s about each professional playing to their strengths to forge a formidable financial force. 💪 🔍 Seeking strategic growth? 🌱 Leave the ledger to the bookkeepers and elevate your business with the foresight and expertise of a dedicated CFO. Listen to my interview with Lioran Pinchevski , Founder & CEO of Finaloop, on The Story of a Brand Show for more on the differences between a Bookkeeper and a CFO! I'll insert a link in the comments. 🔥🔥🔥🔥 And congratulations to Lioran and Team for raising a $35 million Series A Round to continue their mission of revolutionizing the way retail brands handle finances! I wish them so much success! 🌟 Spark an idea? Give a 👍! 📒 Got thoughts? Share 'em! ♻️ Let's keep the ideas rolling! Reshare this post to inspire your network. #BusinessFinance #CFOvsBookkeeper #StrategicGrowth #FinancialLeadership

Extra! Extra!  Read all about it! I’m surfacing a few key headlines that are hot off the press in the latest edition of the CPG Curator…food for thought as you plan for the second half of the year.  Changing consumer behavior, legal activity, and the election are impacting the CPG landscape…opening new windows of possibility for profitable growth for those who spot it! 1. Lawsuits and Better-For-You Brands: poppi’s soda lawsuit could set a precedent for other "Better-for-You" brands. What changes should you be considering? 2. Ozempic Effect: GLP-1 usage is on the rise. Is there an opportunity to position your product as a companion to weight loss drugs to capture a new audience? 3. YouTube Dominates TV Streaming: YouTube now commands nearly 10% of all TV viewership in the US, the largest share ever reported for a streaming platform. How are you growing along with the platform? Let’s dive in! #CPG #Ecommerce #BrandStrategy #Entrepreneurship

🔥"Clinical trials. Notable results in 7 days"🔥 You'll know you're weird when you love a brand's use of the words "clinical, trials, and results" in the same sentence, but I love it. It makes me want to try the product even more. I just interviewed Jeff Avila, Co-founder of Reap & Glow™. - Mentorship and Innovation - Sustainable Ingredient Technologies - Global Collaborations - Market Innovation and Challenges - Sustainable Practices - Unique Skincare Solutions - Balancing Science and Business - Building Consumer Trust And more... By the way, you'll also hear about his forthcoming #Ayurvedic deep hydrating rejuvenation cream, designed for medium to dry skin types. 🔥🔥🔥Episode link in the Comments! If you enjoy our founder and brand features, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! This episode is brought to you by Compass Rose Ventures and Shopline USA. #founders #founderstories #brands #entrepreneurship