Did you start your entries yet for our OmniShopper Awards? Time is running out! DEADLINE: EOD July 26 Enter at omnishopperawards.com Pro tip: Official P2PI members can submit up to 5 entries for free! #commercemarketing #ecommerce #retail #shoppermarketing #retailmedia
Path to Purchase Institute
Market Research
Chicago, IL 12,486 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Retail Media Summit Highlights – Check out this quick video of sights & sounds from our sold-out #RetailMediaSummit! So much fun, so much learning. We can’t wait to see you all again in the Chicago area this fall at: – Storefronts (the upfronts for in-store #retailmedia) Date: Sept. 12 CPG brands can attend at no charge: p2pistorefronts.com – P2PI LIVE & EXPO Date: Nov. 12-14 Early bird rate available through August 16: p2piliveexpo.com
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Path to Purchase Institute reposted this
Excited to announce that the Path to Purchase Institute to Purchase Institute is now accepting entries for the fourth annual #OmniShopper Awards! This prestigious program celebrates innovative marketing activations driving engagement across the entire path to purchase. Don't miss the chance to be recognized for excellence in shopper engagement. For more information on how to enter check out this website: https://lnkd.in/eKRzVVeB #MarketingInnovation #ShopperEngagement #OmniShopperAwards
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Path to Purchase Institute reposted this
Calling all CPG and marketing executives, as well as in-store retail media professionals. Exciting news from The Path to Purchase Institute: introducing the inaugural #Storefronts event – essentially upfronts for in-store retail media. Join us to hear firsthand from leading U.S. retail media networks about their 2025 visions. Stay ahead in the dynamic retail media landscape – seize this unique opportunity! Connect with us today to explore how you can be part of this groundbreaking program. From more information check out our website: www.p2pistorefronts.com #RetailMedia #CPG #Marketing #Storefronts #Innovation
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Connected & Casual –> Enjoy a relaxed atmosphere at the next P2PI Happy Hour. It’s happening August 7 in Bentonville! P2PI Members & CPG brand professionals are invited for refreshments, authentic connections & easy conversations. Registration is complimentary, but RSVP is required: events.p2pi.com/happyhour Special thanks to our sponsors: SheSpeaks Inc., SellCord, Placements.io & Pathformance.
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EARLY BIRD ACTIVATED – Save hundreds on your registration to our P2PI Live & Expo event! It’s Nov. 12-14 in Schaumburg, IL (near Chicago). Expires August 16. Details at p2piliveexpo.com
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Bentonville area P2PI Members & Followers — Clear your after-work calendar for August 7! Join us at 21c Museum Hotel Bentonville for a laid-back evening of great conversation, refreshing drinks & top-notch networking. Registration is complimentary: events.p2pi.com/happyhour. Thank you to sponsors Pathformance, Placements.io, SellCord & SheSpeaks Inc.
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Path to Purchase Institute reposted this
The Path to Purchase Institute is thrilled to announce our next up-and-coming webinar! Join us for an incredible panel discussion on engaging consumers in a world of endless distractions and countless shopping options. Our expert panel will explore what CPGs can do to make a significant impact with limited budgets and floor space. Discover dynamic brick-and-mortar activations, best practices, and how technology, including retail media, is enhancing the consumer experience. 🎤 Speakers: Ben Weisel Director, Media Strategy & Sales, Dick's Sporting Goods Melissa Gonzalez Principal, MG2/The Lionesque Group Michael La Kier VP, Brand Development, IGA Daniel Sabanosh Director of Shopper Marketing, Great Northern Instore Charles Menchaca Managing Editor, Path to Purchase Institute Don't miss this opportunity to gain valuable insights and strategies from industry leaders. Be our guest and listen to this absolutely amazing panel! #Webinar #ConsumerEngagement #Retail #CPG #Marketing #RetailMedia Register at the link below: https://lnkd.in/eH_fUmsb
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Path to Purchase Institute reposted this
Exciting Leadership Change at Sam’s Club Member Access Platform (MAP). Sam's Club has announced the appointment of Harvey Ma as the new VP and GM of Sam's Club MAP. Harvey Ma brings a wealth of experience from the retail, manufacturing, engineering, and telecommunications sectors. This diverse background positions him well to drive growth and innovation at Sam's Club. Congratulations from the Path to Purchase Institute #leadership #retailmedia #samsclub
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Path to Purchase Institute reposted this
Nature Made, a national supplement brand owned by Pharmavite (a P2PI member), has been named in the 2024 “Best OTC Medicine & Health Products" ranking by U.S. News & World Report in multiple vitamin and supplement categories. Path to Purchase Institute
Nature Made Ranked Among ‘Best OTC Medicine & Health Products’
p2pi.com