DEADLINE EXTENDED - We heard your requests for more time loud & clear! You now have until 11:59pm ET August 2 to complete your entries for the OmniShopper Awards. See all the categories & submit your entries at omnishopperawards.com Presented in partnership with The CPG Guys! #omnichannel #shoppermarketing #ecommerce #retailmedia
Path to Purchase Institute
Market Research
Chicago, IL 12,509 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
Unique CPG collaborations are making headlines. LiveRamp’s Jessica Shapiro explains how to find the right partners and why there’s so much more to explore in this space. 🚀 Read the full Q&A with Path to Purchase Institute. https://bit.ly/4fosi1Z
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Path to Purchase Institute reposted this
The Path to Purchase Institute recently hosted a virtual chat featuring Morgan Millard Director of Omnichannel Strategy and Planning at The Scotts Miracle-Gro Company. The insightful discussion centered on the manufacturer's focus on retailer media investment, go-to marketing solutions, and the strategic use of data clean rooms with retailer partners. Watch the full episode here: https://lnkd.in/evkjwPeH to gain valuable insights into these crucial industry topics. Cyndi Loza
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CALL FOR SPEAKERS – Submit your speaking proposal to be considered for our #P2PILIVE & Expo in November! DEADLINE is August 15th. Details & application: https://lnkd.in/gR3b3Gps #omnichannel #shoppermarketing #ecommerce #commercemarketing #bevalc #retailmedia
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Path to Purchase Institute reposted this
At Path to Purchase Institute, we're diving into all things in-store retail media, bridging the gap between physical and digital shopping. To explore how CPG brands and retailers are leveraging this space, IAB and P2PI conducted a qualitative study, interviewing various stakeholders. The findings offer a roadmap for future innovations and highlight the critical role of in-store technologies in modern retail strategies. Don't miss the premier event for CPG brand commerce marketers: Storefronts. At the Path to Purchase Institute we're diving into all things in-store retail media, bridging the gap between physical and digital shopping. To explore how CPG brands and retailers are leveraging this space, IAB and P2PI conducted a qualitative study, interviewing various stakeholders. The findings offer a roadmap for future innovations and highlight the critical role of in-store technologies in modern retail strategies. Download the full report below: https://lnkd.in/dhG6AqM7 Don't miss this event for CPG brand commerce marketers: Storefronts (upfronts for in-store retail media), learn what's in store for 2025 in-store retail media from the leading retailer media networks in the U.S. more information on the event can be found at www.p2pistorefronts.com
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Path to Purchase Institute reposted this
Gopuff has launched its in-house advertising platform, Gopuff Ad Solutions, allowing brands to promote products directly within the Gopuff app. This platform offers targeted advertising opportunities based on customer data, enhancing the shopping experience by providing relevant ads. Gopuff aims to leverage its extensive customer base and real-time data to attract brands seeking effective marketing strategies within the rapid delivery market. #GopuffAds #DigitalMarketing #AdTech Path to Purchase Institute The full article can be found at: https://lnkd.in/dAEYiACV
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A midsummer networking event – no keynotes & no agendas? We're in! Join the P2PI Happy Hour August 7 in Bentonville for the perfect opportunity to mingle & build valuable relationships. P2PI Members & CPG brands – RSVP here before it's too late: https://lnkd.in/eJy4CKBG Shout out to our sponsors of this event: SheSpeaks Inc., SellCord, Placements.io & Pathformance.
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Our Learning Labs return Aug. 15 with Chris Perry of firstmovr! Topic: SMARTER Growth Strategies for BevAlc Brands Current P2PI members can pre-register at no cost: https://lnkd.in/gdSEQ5km This lab will cover: – Latest BevAlc outlook & growth forecast. – Re-introduction to Omni Category Management 3.0 & 12 different SMART-ER (think SMART goals = Specific, Measurable, Achievable, Relevant & Timebound) growth strategies for incrementality. – In-market examples for inspiration across #bevalc brands that are choosing to be "SMARTER.” – Ways to measure this #incrementality & act on opportunities for optimization.
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Path to Purchase Institute reposted this
#In-store retail media and merchandising platform CoolerX unveils a new self-service platform powered by its proprietary AI technology. Retailers can now leverage the One Store One Platform to efficiently plan, execute, and optimize their in-store retail media campaigns in-house. A significant advancement for retailers seeking enhanced control and effectiveness in their marketing strategies. #Innovation #AI #RetailTech
CoolerX Launches Self-Service In-Store Platform
p2pi.com