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The Path to Purchase Institute is thrilled to announce that Shachar (Shock) Torem from Vestcom will be a guest speaker at Storefronts! As in-store media continues to evolve, digital formats are set to play a pivotal role in the next chapter of retail media. Vestcom will be unveiling groundbreaking research, revealing consumer reactions to digital screens in-store, where and how they want to be engaged, and the impact on their buying decisions. Don’t miss out on actionable insights that will help you optimize a holistic approach to in-store media, effectively balancing traditional print formats with new digital vehicles to drive incremental purchases. If you're a CPG marketer eager to stay ahead of the curve in in-store retail media for 2025, you can register for free at www.p2pistorefronts.com #RetailMedia #DigitalInnovation #CPGMarketing