Heavy magazine readers are powerful influencers in social media and purchasing decisions, making them a valuable target for advertisers, reveals a new report by the News/Media Alliance. Read the article 👉 https://lnkd.in/gKdRG5bh
The Media Leader
Technology, Information and Media
New York, NY 94 followers
The media industry's leading source of news analysis, data, and opinion.
About us
The Media Leader is the media industry's leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group. Editor-in-chief: Sabrina Quagliozzi [email protected] Sign up for our newsletter: https://srds.com/the-media-leader/
- Website
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https://the-media-leader.com/us/
External link for The Media Leader
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- media, media strategy, advertising, media tech, adtech, thought leadership, analysis, TV, Out-of-home, audio, gaming, social media, media-buying, and media agency
Locations
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Primary
286 Madison Ave
New York, NY 10017, US
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286 Madison Ave
16th Floor
New York, NY 10017, US
Updates
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New solution from our colleagues at SRDS: Local Market Profiles, providing an overview of consumers and media in all US DMAs.
Have a new client, project, product, or business launch and need to quickly understand the nuances of particular US markets? We’re excited to announce the launch of Local Market Profiles, powered by SRDS, a new solution that enables faster, smarter decisions by providing data and insights on consumers and media in any of the 210 US DMAs. Learn more about Local Market Profiles at the link below. https://lnkd.in/gf_rJd4K #advertising #marketing #media #local #consumer #insights #data #local Heather Smith Charles Howe Michael Forgash Emmanuel Debuyck Dana Glaser Julia Palmer Andrew Collins Aaron Peterson Namketa Edith S. Eleanor Doughton
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Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape. https://lnkd.in/e27Rgkz7
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Hollywood Studio Lionsgate is partnering with Runway, a leading #AI startup, to enhance the #filmmaking process and potentially save millions of dollars. https://lnkd.in/ervpgxMw
Lionsgate partners with AI startup Runway to revolutionize filmmaking - The Media Leader
us.themedialeader.com
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At its annual Partner Summit, Snap Inc. unveiled a slew of new consumer products and business updates #AR https://lnkd.in/eekYV6b3
Snapchat unveils new operating system for AR spectacles - The Media Leader
us.themedialeader.com
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Todd Krizelman, CEO and Co-Founder of MediaRadar, Inc., will be stepping down from his role, according to people familiar with the matter. Matt Krepsik named successor. https://lnkd.in/e9JXzNyd
TML EXCLUSIVE: MediaRadar CEO to step down, Matt Krepsik named successor - The Media Leader
us.themedialeader.com
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Instagram is taking significant steps to enhance the #safety and #privacy of its teen users https://lnkd.in/eXwVnD-Z
Instagram introduces new protections for teen users - The Media Leader
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DIRECTV and The Walt Disney Company have reached an agreement that brings Disney’s popular channels, including ESPN and ABC, back to the satellite provider’s 11.3 million subscribers. https://lnkd.in/eAEWCizp
DirecTV and Disney end blackout, ESPN returns to satellite provider - The Media Leader
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STRAUSS partners with Major League Baseball (MLB) to become first brand partner on MLB and Minor League Baseball batting helmets in the US. https://lnkd.in/eKsDAkju
Baseball is entering a new era of brand partnerships - The Media Leader
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Humanz, a #marketing platform for content creators and brands, has entered the U.S. market, bringing a fresh approach to #influencermarketing https://lnkd.in/eVFzJdE8
Creator marketing platform Humanz expands into the U.S. - The Media Leader
us.themedialeader.com