NBCUniversal’s coverage of the #ParisOlympics is delivering unprecedented #viewership numbers and captivating audiences across the country. The network’s opening Sunday of competition drew a staggering 41.5 million viewers. https://lnkd.in/ebtZVHv7
The Media Leader
Technology, Information and Media
New York, NY 45 followers
The media industry's leading source of news analysis, data, and opinion.
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The Media Leader is the media industry's leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group. Editor-in-chief: Sabrina Quagliozzi [email protected] Sign up for our newsletter: https://srds.com/the-media-leader/
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- media, media strategy, advertising, media tech, adtech, thought leadership, analysis, TV, Out-of-home, audio, gaming, social media, media-buying, and media agency
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Updates
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#AI search startup Perplexity has unveiled its "Publishers' Program," offering a share of #ad revenue to #content creators whose work is used by the platform. https://lnkd.in/eU4mSmpw
Perplexity launches “Publishers’ Program” after plagiarism accusations
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The opening ceremony for Paris Olympics drew in 28.6 million viewers last Friday on NBCUniversal and Peacock, marking the most-watched opening ceremony for a Summer Olympics since London 2012 https://lnkd.in/e7gTihS8
NBCUniversal strikes gold with Paris opening
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The opening ceremony for Paris Olympics drew in 28.6 million viewers last Friday on NBCUniversal and Peacock, marking the most-watched opening ceremony for a Summer Olympics since London 2012 https://lnkd.in/e7gTihS8
NBCUniversal strikes gold with Paris opening
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The US National Basketball Association (NBA) has agreed a new rights deal with Disney, Comcast and Amazon that will see the three entertainment giants collectively pay in excess of $76bn over 11 years to broadcast and stream league games https://lnkd.in/eU-RC-tb
NBA rights deal highlights importance of live sports and impact of streaming
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OpenAI has officially entered the #searchengine arena with #SearchGPT, its #AI-powered tool designed to revolutionize how we find information online https://lnkd.in/dbGeBGm4
OpenAI unveils SearchGPT, its AI-powered search engine, vying for Google’s crown
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Publicis Groupe announced today the acquisition of Influential, the world’s largest #influencer #marketing company by revenue. The deal brings together two industry giants to create a formidable force in the #creator economy https://lnkd.in/dGpT4mK9
Publicis to create global influencer powerhouse with Influential acquisition
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#Marketers are increasingly wary of the #RetailMediaNetworks' lack of standards, transparency, and reliable measurement. As the Association of National Advertisers's latest report reveals, while optimism remains, caution is now the prevailing sentiment #ANA https://lnkd.in/dYFHr2Hc
Retail Media Networks: A tale of growth and uncertainty (ANA)
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The American Association of #Advertising #Agencies (4A's) announced that its CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025. A search for her successor will commence immediately https://lnkd.in/eMBgaUWq
4A’s CEO Marla Kaplowitz to step down in 2025
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Mais oui! NBCUniversal is shaking things up for the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Paris Olympics, offering viewers a historic first: a commercial-free hour during the Opening Ceremony’s live broadcast https://lnkd.in/eanxqTMV
NBCUniversal offers first-ever commercial-free hour during Paris Olympics opening ceremony
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