PepsiCo is making a triumphant return to the arena, nearly two decades after the iconic 'Roman Empire' campaign captivated audiences. In this epic sequel, the brand joins forces with Paramount 'Gladiator II' and a star-studded lineup of National Football League (NFL) superstars. https://lnkd.in/e5_gAUp9
The Media Leader
Technology, Information and Media
New York, NY 68 followers
The media industry's leading source of news analysis, data, and opinion.
About us
The Media Leader is the media industry's leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group. Editor-in-chief: Sabrina Quagliozzi [email protected] Sign up for our newsletter: https://srds.com/the-media-leader/
- Website
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https://the-media-leader.com/us/
External link for The Media Leader
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- media, media strategy, advertising, media tech, adtech, thought leadership, analysis, TV, Out-of-home, audio, gaming, social media, media-buying, and media agency
Locations
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Primary
286 Madison Ave
New York, NY 10017, US
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286 Madison Ave
16th Floor
New York, NY 10017, US
Updates
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Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the IAB. https://lnkd.in/ebEyY_gu
Advertisers upbeat on 2024 spending, retail media soars
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A massive data breach at The Walt Disney Company has exposed sensitive information, including financial details on Disney streaming revenue (WSJ) https://lnkd.in/eYHj5Xwb
Disney data leak exposes sensitive information, financial insights
https://the-media-leader.com
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A major carriage dispute between The Walt Disney Company and DIRECTV has left millions of subscribers without access to popular channels like ABC and ESPN https://lnkd.in/d9cTu2vJ
Contract dispute leaves millions of DirecTV customers without Disney channels
https://the-media-leader.com
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Maybelline New York brings back its iconic 90's jingle "MAYBE IT'S MAYBELLINE," with a modern twist. https://lnkd.in/d6H8qenR
Maybelline reinvents a classic
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Oklahoma State football is the first college football team to incorporate QR codes onto player helmets, hoping to boost the team's NIL and engage fans in a new way https://lnkd.in/e72dp7AQ
From field to fund: Can QR codes on helmets score big for NIL?
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GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team. https://lnkd.in/eW8Jq3FA
GroupM hires Khan to bolster global ecommerce exec team
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Jason and Travis Kelce land a three-year contract with Wondery worth over $100 million for their hit podcast, "New Heights." https://lnkd.in/eFGKquAn
Kelce brothers touchdown huge podcast deal with Amazon
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Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global. The decision comes after weeks of negotiations and a revised offer of $6 billion submitted last week. https://lnkd.in/ebrXagyH
Bronfman withdraws bid for Paramount, paving way for Skydance deal
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GALLEGOS United appoints Pedro Fragata as its new Executive Director to lead the #Comcast business portfolio https://lnkd.in/eHAdQkb5
Gallegos United welcomes industry veteran Fragata
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