The Measure

Social video viewership has risen rapidly for late night programs recently, per a recent Tubular Labs analysis. "The Daily Show" saw watch-time climb by 33% just in the last month, with a 28% increase in unique domestic viewers. https://lnkd.in/dYPrGi-4

Fox News continues to lead Inscape Data's weekly TV network ranking, capturing a 10.33% viewership share across July 15-21, fueled in part by coverage around the Republican National Convention. More insights: https://lnkd.in/eCtwaMis

iSpot.tv’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up: The Big 4 networks saw TV ad impressions in that daypart grow by 14.27% year-over-year. https://lnkd.in/erGQ6wJF

New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences — which translates to 52% of all TV households. https://lnkd.in/eYWGMDBZ

The Copa America soccer tournament scored ad reach for networks and advertisers. Leading up to the finals, Verizon was a big winner: It captured 4.31% of household TV ad impressions during matches per iSpot.tv, with the majority of its reach coming from Spanish-language airings. https://lnkd.in/e68z9HQs

According to data from Yospace, Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs Slovakia boosted streaming audiences by 25%, significantly increasing ad views. https://lnkd.in/eBgraRc5

Fox News wins for last week’s TV network watch-time, capturing a 6.29% viewership share fueled in part by “Fox & Friends” and “The Five.” More insights via Inscape Data here: https://lnkd.in/ekanDdaA

"The biggest [creator economy] advancement over the last couple years is measurement catching up so creator marketing can be measured against digital, video, programmatic, CTV, and other channels. Like any channel, understand what your outcomes are. Don't work with creators for the sake of working with creators. Brand outcomes, mid-funnel outcomes, bottom of funnel outcomes, go in with that prescribed understanding of what you're trying to get out of those creator partnerships." - Tim Sovay, CreatorIQ VP of Partnerships Thanks Evan Shapīro for chatting with us for Big Data Brains at Cannes! Watch as Tim and Evan chat about the creator economy, scaling creator marketing for enterprise, and more ⬇️ #CannesLions #CreatorEconomy TVREV The Measure

The tool brand Harbor Freight may not strike you as an inherently "social" company, but it's been successfully harnessing Facebook and YouTube videos to expand reach: Tubular Labs Audience Ratings data reveals the brand reached over 21% of U.S. viewers over 13 years old in May. More: https://lnkd.in/eMJBCydE

NBC takes first place on Inscape Data's latest ranking of the most-watched TV networks, with its 7.02% viewership share fueled in part by the 2024 U.S. Summer Olympic Trials. More data: https://lnkd.in/e7w4p8wG