Special Announcement! The Lead is proud to present Nicole Miller with the Lifetime Achievement Award! This prestigious recognition celebrates her groundbreaking contributions to the fashion world and her lasting impact on innovation and creativity. Join us on October 10th at The Direct 60 Forum (New York City) for an unforgettable evening where the industry’s top minds come together. The Direct 60 Forum is more than a gala and less than a conference — it's an experience like no other! Don't miss this incredible event! https://lnkd.in/gNXz8vUQ #Direct60 #FashionInnovation #NicoleMiller #LifetimeAchievement
The Lead
Research Services
Brooklyn, New York 8,443 followers
Winning Strategies & Next-Gen Technologies Enabling Every Brand to Sell Direct
About us
Winning Strategies & Next-Gen Technologies Enabling Every Brand to Sell Direct The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience, and the last mile for brands selling direct.
- Website
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http://the-lead.co
External link for The Lead
- Industry
- Research Services
- Company size
- 11-50 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Fashion, Retail, Technology, Venture Capital, Start-ups, Commerce, e-commerce, Marketing, Supply Chain, Sustainability, Payments, Material Science, Wearables, Beauty, Wellness, D2C, and Direct to consumer
Locations
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Primary
240 Kent Ave
Brooklyn, New York 11249, US
Employees at The Lead
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Jennie Baik
Marketplace Builder I Founder I Board Member I Advisor
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Sonal Gandhi
Chief Content Officer at The Lead
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Ken Pilot
Podcast Host: THE RETAIL PILOT - Leaders & Legends/Tech Talk, CEO, Board Member, Investor, Advisor,
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Andrew Neelon
Founder of 1REC | Development & Strategy Executive @ Elase (Formerly Birch)
Updates
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In last week's round-up of brand to consumer news from The Indicator, brands like Christian Dior Couture, Calvin Klein, & BMW Manufacturing Co., LLC have used a virtual influencer, meaning a fictional avatar, Blue Nile was acquired by Signet Jewelers for $360M in cash, Bravissimo was acquired by Wacoal Europe, and PUMA Group is tapping generative AI for its branding & online sales efforts. Want more industry news weekly? Stay in The Lead by subscribing here: https://lnkd.in/e-w8A-jz
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Most leading brands have transitioned to a digitized baseline that is more composable and has a lot more plug-and-play ability across the board. With updated tech infrastructure and AI governance in place, brands are using AI for personalized shopping, product design, and new revenue opportunities! In this installment of Direct 60 Insights, we pull from 70 interviews with brand executives selected to the Direct 60 List - with help from Session AI - to share how iconic brands are adopting AI. Get the insights here: https://lnkd.in/gbbtP3sg Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five-star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more: https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands #AI
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The Direct 60 Forum is where 120 digitally-minded senior brand and retail executives gather to meet, connect and to be recognized for their successes. It's more than a gala and less than a conference: From wine tastings to fivestar giveaways, red carpet moments to elegant tastings, this is an elevated experience like no other. Limited sponsorship opportunities remain, act fast to secure your spot! Register now and be part of the conversation shaping the future of retail! https://lnkd.in/gNXz8vUQ #Direct60 #Retail #brands
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Join us at the 2024 REV Summit, September 25th at RevTech Ventures offices in Dallas! The event brings together an amazing mix of brand and retail execs, investors, and a curated batch of the most interesting retail tech innovators to discuss the future of consumer trends. Save 50% on registration with code: THELEAD24 Learn more about the agenda and register: https://lnkd.in/grcEqCqs Hear from leading brands like Nike, Ulta Beauty, and 7-Eleven, as well as visionary founders like Remington Tonar (Cart.com) and Richard Schwartz (Pensa Systems). PLUS, meet some of the best up-and-coming Texas consumer brands like Better Sour, Kin Euphorics, Purpose Tea, AFIA, HerStory and Gardenuity. Free tickets are available for brands, retailers, and investors! Contact: [email protected] #Brands #RevSummit
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In last week's round-up of brand to consumer news from The Indicator, UNIQLO has launched its cheaper trend-driven brand GU in the US with a website and Soho store, Urban Outfitters is opening pop-ups on college campuses, E.L.F. BEAUTY continues to grow and gain share in a softening market, and nearly early 54% of Gen Z will find gifts on TikTok Shop in the U.S. Want more industry news weekly? Stay in The Lead by subscribing here: https://lnkd.in/e-w8A-jz
The Indicator: September 20, 2024
The Lead on LinkedIn
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Successful brands today are doing what they have always done - humanizing the brand through authentic and relatable storytelling and creating deep emotional connections with consumers! In this installment of Direct 60 Insights, we pull from 70 interviews with brand executives selected to the Direct 60 List - with help from Bluecore - to share how iconic brands are blending creative with tech, rebranding for Gen Z, and personalizing with AI. Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five-star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more: https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands #GenZ #AI
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You've seen The Direct 60 List, now it's time to gather for The Direct 60 Forum! The 4th Annual Direct 60 Forum (Oct. 10, NYC) is where the most progressive, digitally-minded executives redefining go-to-market strategies for the world’s most iconic brands assemble. More than a gala and less than a conference, from thoughtful peer discussions to elegant tasting experiences, inspiring acceptance speeches to curated receptions and dinners - there are few evenings that can match this. Learn more about The Direct 60 Forum, and apply to attend: https://lnkd.in/gNXz8vUQ
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Congratulations Direct 60 List honoree Anne Spletzer, VP, Managing Director, US/CA, Dockers! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here: https://lnkd.in/gyJxNYFa Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more: https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands
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Congratulations Direct 60 List honoree Amy Silino, VP, Growth & Performance Marketing, Land's End! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here: https://lnkd.in/gyJxNYFa Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more: https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands