The Friedman Group, LLC

"The pivot I always encourage is instead of being positioned as an operator with something to sell, you want to be positioned as a thought leader with something to teach." Move past the basic LinkedIn profile and build an intentional online presence with tips from Rusty Shelton: https://lnkd.in/g2u5cm5z

First impressions—they've always been important, and as today's first impressions are primarily made online, being intentional about their online presence is crucial for leaders. On The Digital Slice this week, Brad is joined by Rusty Shelton, who specializes in showing leaders how to build authentic personal brands based on impact, not ego. He's a sought-after speaker with several highly-acclaimed books on the subject, as well as the Senior Marketing Strategist at Forbes Books, and the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands. Rusty's fantastic advice will help you take steps to build an online image that is authentic to you and accelerates trust in your agency or firm. Listen now on any podcast platform or here: https://lnkd.in/g2u5cm5z

I know you're curious — how can #lawyers use #storytelling and stay compliant? Here's a bit of what Samantha Carroll advised. (You'll have to listen to the full interview to hear all her great ideas!) https://lnkd.in/g2u5cm5z

Lawyers and other professional services providers—have you brushed off the idea of storytelling as a marketing tool because of the conflicts it may bring up? If so, this episode of The Digital Slice is for you! Samantha Carroll, CEO and Principal Consultant of Once Upon A Brand, LLC— winner of the 2023 PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications—joins Brad for a conversation on the impact of storytelling. Samantha works with impact-driven and purpose-driven organizations, helping those in healthcare, education, and social advocacy on message development and communications projects that increase brand awareness and position them as industry leaders. It's a great conversation, and she even broke down how lawyers specifically could harness the power of storytelling without breaking the Code of Professional Responsibility. Take notes! Find The Digital Slice on all podcast platforms or here: https://lnkd.in/g2u5cm5z

How do you keep up with the exponential increase 📈 in the demand for content? Is creating multi-channel content necessary? As a professional services provider, there's already too much to do! This week's episode of The Digital Slice podcast with Brad Friedman and guest Ajay Yadav offers some insights and solutions. Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. He was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology, and is currently the co-founder of Simplified, a comprehensive marketing software that combines content creation, collaboration, and publishing tools into one application. Learn how to manage all that content and play to your strengths, plus how Simplified can make things easier, on an all-new episode, out today! You can find it on all podcast platforms or here: https://lnkd.in/g2u5cm5z #content #contentcreation #professionalserviceproviders #ai #digitalmarketing

It's all about finding balance with new technology. How can you use it as an aid, without becoming dependent? Has anyone figured it out? https://lnkd.in/g2u5cm5z

Podcast listening grows each year, and shows no sign of slowing down. Podcasts are regularly listed as a platform for business growth, but how does it help beyond exposure? That's the subject of this week's episode of The Digital Slice Podcast. Tune in as Brad and guest Joe Cramond—head of business development at Podcast Guesting Pro, a podcast guesting agency—discuss how those raw, authentic conversations podcast guests and hosts have about life and business journeys help build trust. Joe is a digital marketing expert, skilled at crafting robust customer journeys, with a knack for editing long and short-form videos. He has tips that will set your firm's videos apart, be sure to listen for them! You'll find the latest episode on all podcast platforms or here: https://lnkd.in/g2u5cm5z #podcasting #authenticity #brandtrust #businessgrowth #smallbusiness

Concerned about advertising in the cookie-free 🚫 🍪 future? This week's guest on The Digital Slice says you don't need to worry—the digital landscape is actually changing for the better for advertisers. Find out why on this week's episode with guest Jeff Greenfield, co-founder of Provalytics. Jeff has three decades of strategy, growth, and marketing experience building and leading teams, with an emphasis on innovative marketing enabled by new technology. At Provalytics, he and his team are building the next generation of Attribution using mathematical formulas from the past to determine attribution and help brands optimize that notorious "wasted" half of their advertising budget. Soothe your nerves and plan your next advertising steps today! The latest episode of The Digital Slice is out now on your favorite podcast platform or here: https://lnkd.in/g2u5cm5z

"Once they've made that emotional decision, they look for all the rational reasons to back up the emotional decision they've already made." Make sure your messaging helps them with both! https://lnkd.in/g2u5cm5z

Join Brad and guest Jeremy Heilpern on the latest episode of The Digital Slice podcast to learn how your firm can flip the script on advertising from an interruption to valuable information that creates a positive emotional reaction from potential clients. Find out more, including tips for getting started on a small budget: https://lnkd.in/g2u5cm5z