On this week's podcast, "Navigating Careers and Building Champions: Insights from a CPG Leader" on The CPG View featuring Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt. Jack covers the following key points: 🎯 Career Growth and Adaptation 🎯 Strategies for Success 🎯 Consumer-Centric Approaches Tune in to The CPG View this Friday, July 12th, where Jack shares valuable experiences from a 20 year career, providing unique perspectives on growth, team dynamics, and navigating challenges. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
The CPG View
Broadcast Media Production and Distribution
Atlanta, GA 3,093 followers
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.
About us
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
Locations
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Primary
Get directions
Atlanta, GA 30004, US
Employees at The CPG View
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Don “eCommerce” Brett
Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast…
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David Luellen
Director of Sales for Work Hose (hose products) at The Creative Product Group.
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Laura Brett
Chief Operating Officer at The CPG View
Updates
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On this week's podcast, "Navigating Careers and Building Champions: Insights from a CPG Leader" on The CPG View featuring Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt. Tune in to The CPG View this Friday, July 12th, to learn practical strategies for success in distribution, pricing, promotions, and merchandising, with a focus on consumer-centric approaches. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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The CPG View congratulates Jason Shaffer his new role as Vice President of eCommerce Fulfillment at Kroger. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Coming Soon with Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt. Don't miss out on this discussion airing July 12th. 🌟 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #playtowin #learnandserve #cpg
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The CPG View congratulates Carlos Ferreira in his new role as Vice President of Sales - Amazon & Last Mile - Health & Hygiene at Reckitt. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Richard Rodgers <> The CPG View Out Now, "Mastering CPG Marketing: Strategies, Trends, and Innovations for Digital Leaders," on The CPG View featuring Richard Rodgers, Marketing Director at Keurig Dr Pepper Canada. Richard covers the following key points: 🎯 Integrated Omnichannel Marketing: Richard discusses the integration of omnichannel marketing, digital shelf, and brand marketing under one team to ensure seamless planning and execution. 🎯 Adapting to Consumer Behavior and Technological Advances: He highlightes the importance of understanding consumer behavior, particularly how they research and make purchasing decisions. 🎯 Balancing Short-term Wins with Long-term Growth: Richard emphasizes the need for brands to balance immediate sales goals with long-term sustainable growth. Tune in to discover integrated marketing, consumer behavior, and long-term growth in the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/ekY9w23v #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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On this week's podcast, "Mastering CPG Marketing: Strategies, Trends, and Innovations for Digital Leaders," on The CPG View featuring Richard Rodgers, Marketing Director at Keurig Dr Pepper Canada. Richard covers the following key points: 🎯 Digital Transformation and Consumer-Centric Approach 🎯 Importance of Authenticity and Storytelling 🎯 Fostering Innovation and Collaboration Tune in to The CPG View this Friday, July 5th, to learn how Richard leverages digital transformation, authenticity and innovative collaboration to navigate the evolving CPG landscape and drive brand success. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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🌟 Drumroll, please! 🌟 Recap of May’s Download Dominators for The CPG View!🎙️ If you share our passion for podcasts, these exceptional episodes and guests are an absolute must for your listening pleasure! Uncover May's most downloaded episodes that deserve a spot on your playlist: 1️⃣ Andrew Lipsman - Media, Ads Commerce 2️⃣ Liz Buchanan - NielsenIQ 3️⃣ Sam Martz - Sanofi 4️⃣ Darren Silverman - Petmate 5️⃣ Vivek Rastogi - Colgate-Palmolive 6️⃣ Lee Dunbar - Starcom 7️⃣ Graham Robertson - Beloved Brands ❤️ 8️⃣ Tom Gordon - The Citadel Stay up to date by subscribing below! We have many talented guests airing from June on The CPG View. 🔥 The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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The CPG View congratulates John Ostman in his new role as Vice President Ecommerce at Black Rifle Coffee Company. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce's Era of Profitability: 3 Bets Retailers & Brands Can't Afford to Miss 🎯 Awesome report by the team at VTEX. Brands and retailers have been on a rollercoaster ride these past few years, and it isn't stopping anytime soon! Fun Facts: (4) 🎊 70% of all carts are abandoned by consumers 🎊 55% of retailers/brands are in the early stages of the omnichannel maturity curve 🎊 38% reduction in ad effectiveness post iOS 14.5 update 🎊 37% of retailers say eCommerce isn’t meeting their profitability targets Key Themes: (3) 1️⃣ Customer Loyalty Over Acquisition: Forget the 'growth at all costs' mantra. It's time to nurture the relationships you already have. Did you know that 80% of your profits come from 20% of your most loyal customers? Shift gears from acquiring new customers to turning first-timers into lifelong brand champions. Gather that precious first-party data and be present on every channel your customers use. 2️⃣ Omnichannel Fulfillment Mastery: Omnichannel isn't just a buzzword anymore, it's a necessity. Treat fulfillment like a product, not an afterthought. Unify your inventory across all channels, embrace marketplace models, and watch those profit margins grow. 3️⃣ Reimagine Customer Engagement: Boring, cookie-cutter online stores won't cut it anymore. Step outside the box and create immersive experiences. Think video commerce, interactive product pages, and virtual stores. Take a cue from China, where they're already revolutionizing the online shopping game. Happy to share (23 pg). #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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