The CPG View

The CPG View

Broadcast Media Production and Distribution

Atlanta, GA 3,204 followers

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.

About us

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/

Industry
Broadcast Media Production and Distribution
Company size
2-10 employees
Headquarters
Atlanta, GA
Type
Privately Held

Locations

Employees at The CPG View

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  • View organization page for The CPG View, graphic

    3,204 followers

    View profile for Don “eCommerce” Brett, graphic

    Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.

    eCommerce: a Strategy vs. a Plan Many confuse a plan with a strategy. Love this recap by Alan (AJ) Silber: 👇🏼 But they are fundamentally different. ---> A plan is a set of actions. ---> A strategy is a direction towards a goal. Why does this matter? Plans alone don’t win wars. Strategies do. Think of it like this: ---> A plan outlines steps. ---> A strategy gives purpose to those steps. With a strategy, you adapt. With a plan, you follow. Plans can fail. Strategies evolve. 👉 Here’s why a plan is NOT a strategy: ---> Plans are about doing. ---> Strategies are about thinking. ---> Plans are finite. ---> Strategies are ongoing. ---> Plans are tactics. ---> Strategies are visions. It's time to shift your mindset. Build strategies, not just plans. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

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    3,204 followers

    Coming Soon, "The Online Coaching Minute" on The CPG View featuring Tim Johns, Career Coach at ThreePieceLife. The Coaching Minute covers the following key points: 🎯 Misconceptions About Leadership Development 🎯 Importance of Soft Skills 🎯 The Role of Emotional Intelligence Tune in for a deep dive into what truly makes an effective leader on The CPG View airing August 2nd. 🌟 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

  • View organization page for The CPG View, graphic

    3,204 followers

    𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗻𝗴: Unilever UL released last week its Q2/H1 results

    View profile for Frederic Fernandez, graphic

    Solving the most complex strategic problems of the world largest FMCG companies. Strategy | Organic Growth | Digital Route-To-Market - Ecommerce, DTC, EB2B | M&A

    𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗻𝗴: Unilever UL released last week its Q2/H1 results 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗮 𝗹𝗼𝘁 𝘁𝗼 𝗹𝗶𝗸𝗲: From 4% growth (mostly driven by volume), a significant gross margin improvement ( 420bps) partly reinvested in marketing ( 180bps) resulting in a drastic improvement in operating profit ( 250bps) Many FMCG companies would envy this set of numbers 𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘀 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗵𝗼𝘂𝗴𝗵: Topline consensus was missed by a thin margin) but progress is real 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝗻𝗼𝘁𝗶𝗰𝗲 (𝘀𝘁𝗼𝗰𝗸 𝗽𝗿𝗶𝗰𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗯𝘆 𝟱% 𝘀𝗶𝗻𝗰𝗲 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 𝗮𝗻𝗱 𝗯𝘆 𝟮𝟰% 𝗬𝗧𝗗) With the Ice-cream carve-out & the productivity plan both under way, UL has still solid levers to improve its growth & profitability footprint 𝗟𝗼𝗻𝗴 𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝗹𝗹 𝗶𝗻 𝗳𝗶𝗻𝗲 𝗼𝗻𝗹𝘆 𝗰𝗼𝗺𝗲 𝗱𝗼𝘄𝗻 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 Exciting times ahead for UL Hein Schumacher (CEO, Unilever): “We are focused on driving high-quality sales growth and gross margin expansion, led by our Power Brands. Over the first half, we made progress on those ambitions. Underlying sales grew 4.1%, driven by a third consecutive quarter of positive, improving volume growth, while pricing continued to moderate in line with our expectations. Strong gross margin progression fuelled increased investment behind our innovations, and resulted in a step-up of our profitability. We continue to embed the Growth Action Plan, doing fewer things, better and with greater impact. The implementation of a comprehensive productivity programme and the separation of Ice Cream are key to delivering on that commitment and we are progressing at pace. There is much to do, but we remain focused on transforming Unilever into a consistently higher performing business.” Unilever H1 FY2024 H1 FY24 • NR: $33.7 bn (€ 31.1bn) • OSG: 4.1%; Volume: 2.6%, Price/ mix: 1.6% • GM%: 45.7%; 420 bps vs H1 FY23 • A&M%: 15.1%; 180 bps vs H1 FY23 • Underlying Operating Profit %: 19.6%; 250bps vs H1 FY23 Results by Division • Beauty & Wellbeing: $7.0Bn NR; OSG: 7.1% (Vol: 5.5%, Price/Mix: 1.5%); UTOP%: 20% • Personal Care: $7.6Bn NR; OSG: 5.6% (Vol: 2.9%, Price/Mix: 2.6%); UTOP%: 23% • Home Care: $6.8Bn NR; OSG: 3.3% (Vol: 4.6%, Price/Mix: -1.3%); UTOP%: 16.3% • Nutrition: $7.3Bn NR; OSG: 3.2% (Vol: -%, Price/Mix: 3.2%); UTOP%: 22.3% • Ice-cream: $5Bn NR; OSG: 0.6% (Vol: -1.0%, Price/Mix: 1.6%); UTOP%: 14.6% 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Procter & Gamble Henkel Reckitt L'Oréal Beiersdorf Coty The Estée Lauder Companies Inc. Haleon Kenvue https://lnkd.in/eHFD37NX

    Unilever delivers profit beat despite disappointing sales

    Unilever delivers profit beat despite disappointing sales

    reuters.com

  • View organization page for The CPG View, graphic

    3,204 followers

    Seth Dallaire 🔥 Summary: • 5 years since we launched Walmart Connect • 4 years since we introduced Walmart • 3 years since Walmart Data Ventures began • 2 years since we started our Customer Data Identity journey. • And 1 promise at the center of it all: Our commitment to making our customers the top priority

    As we approach the quarter's end, I'm reflecting on some key milestones. From the launch of Walmart Connect 5 years ago to our ongoing journey with Walmart Data Ventures, these businesses have played an important role in Walmart's transformation, contributing significantly to our growth. A huge thank you to our dedicated associates and our commitment to innovation, customer service, and continuous growth. #Walmart #Innovation #Growth #CustomerFirst

    Celebrating Five Years of Walmart's Growth and Transformation

    Celebrating Five Years of Walmart's Growth and Transformation

    Seth Dallaire on LinkedIn

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    3,204 followers

    Coming Soon, "The Online Coaching Minute" on The CPG View featuring Tim Johns, Career Coach at ThreePieceLife. Tune in to learn to transform the way you perceive and navigate life's complexities on The CPG View airing August 2nd. 🌟 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview

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    3,204 followers

    30k — Thank you 🎉

    View profile for Don “eCommerce” Brett, graphic

    Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.

    30k — Thank you 🎉 Building on the success of The Retail eCommerce Club, where over 100 top CPG and durable goods executives from world-renowned brands come together to educate, encourage and empower one another, we are proud to introduce our latest venture - “The Future CPG Leaders Club”. 🙏🏼 Our Mission: To bridge the gap for college graduates entering the Consumer Packaged Goods industry, connecting them directly with the best opportunities to kickstart their careers. The aim is to leverage our super-powers to give back, pay it forward and build for a better future…in leaders beginning their professional journey. 🙏🏼 Our Values: Connectivity, Community, Collaboration and Career-Enrichment. About The Future CPG Leaders Club: (3) 🔥 The Challenge: Navigating the transition from academia to industry can be challenging for graduates —our club is here to make it seamless and successful. 🔥 Our Solution: Leveraging deep industry connections, we facilitate networking events, mentorships, and direct interactions with CPG giants and top-tier Universities to ensure our members not only find their ideal roles but excel in them. 🔥 Our Impact: Inspired by the collaborative and empowering spirit of the Retail eCommerce Club, we’re set to replicate this model to develop the next generation of CPG innovators. Whether you are stepping out of college or steering a top brand, join us to shape and lead the future of the CPG industry. Together, let’s empower, educate, and elevate the upcoming leaders in the CPG world. If this is of interest, drop us a DM. Also, as we recently hit 30k followers on LinkedIn… I wanted to say THANK YOU to everyone who has been on the journey with us. Ways to reach us: Pattern® The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

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    Master The Art of Negotiation

    View profile for Don “eCommerce” Brett, graphic

    Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.

    eCommerce: Negotiation & Getting What You Deserve 👋🏼 Great write up and visual by Josh S. below: 👇🏼 Master The Art of Negotiation How to Get What You Deserve: A brutal truth in life: Most people do not get what they deserve. The solution? Negotiate for what you deserve. People who master the art of negotiation: ↳ Earn greater respect and recognition ↳ Secure higher-paid opportunities ↳ Advance more quickly in life Start enhancing your negotiation skills today. Steal this guide now! Harvards 6 Guidelines to get to Yes: 1. Separate the people from the problem 2. Focus on Interests, not positions 3. Learn to manage emotions 4. Express appreciation 5. Put a positive spin on your message 6. Escape the action and reaction cycle Understand the types of communication You need to work on: ↳ 7% words ↳ 38% Tone and pace ↳ 55% body language Understand the Zone of Possible Agreement From there you can negotiate: With 6 bonus tips to level up your negotiation! Remember: If you don’t speak up you don’t get. Start negotiating to get what you truly deserve. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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    eCommerce: Strategy Frameworks (6)

    View profile for Don “eCommerce” Brett, graphic

    Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.

    eCommerce: Strategy Frameworks (6) Great summary by Kevin Box🚀 below: 👇 📈 𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆’𝘀 𝗧𝗵𝗿𝗲𝗲 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘀 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵: ↳ This model offers a longitudinal view, guiding leaders to balance immediate performance with long-term innovation. 🌟 𝗧𝗵𝗲 𝗕𝗖𝗚 𝗚𝗿𝗼𝘄𝘁𝗵-𝗦𝗵𝗮𝗿𝗲 𝗠𝗮𝘁𝗿𝗶𝘅: ↳ This model stands as a testament to portfolio analysis, where 70% of companies using it have reportedly seen improvements in growth. 📊 𝗕𝗮𝗶𝗻 & 𝗖𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗡𝗲𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗲𝗿 𝗦𝗰𝗼𝗿𝗲: ↳ This model focuses on real-time customer feedback. 🌐 𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲’𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗹: ↳ This model guides organizations through digital transformation. 🔗 𝗔𝗰𝗰𝗲𝗻𝘁𝘂𝗿𝗲’𝘀 𝗩𝗮𝗹𝘂𝗲 𝗖𝗵𝗮𝗶𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: ↳ Is a critical model in restructuring operations for efficiency. 🔄 𝗧𝗵𝗲 𝗣𝘄𝗖 𝗦𝗔𝗥𝗔𝗛 𝗠𝗼𝗱𝗲𝗹: ↳ Aids leaders in navigating change. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

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    3,204 followers

    Out Now, "On this week's podcast, "From Sales to Supply Chain: Navigating the Complexities of E-commerce Logistics," on The CPG View featuring Rob Hahn at Pattern®. The podcast covers the following key points: 🎯 The Importance of Balancing Marketing and Logistics: Rob emphasizes the necessity for brands to excel in both selling and moving products. 🎯 The Complexity of Modern Supply Chains: He sheds light on the increasing complexities brands face in supply chain management. 🎯 Innovative Solutions and Technological Advancements: They explore how brands can leverage technology and innovative strategies to navigate these complexities. Tune in to this episode for a deep dive into how the intricate details of supply chain management directly impact e-commerce sales. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/estRvBv8 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

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