The Benchmarking Company

Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products. Drop us a note for more information on beauty & personal care product testing and specialized beauty consumer research. Email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims

We love to see our clients' claims in action! Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims. The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims #SkincareTesting

The Benchmarking Company offers in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Our consumer perception studies garner powerful, validated consumer claims, promote growth in market share, bolster sell-in and sell-through, and mitigate legal and regulatory risk. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions Learn more about our findings in this month's Global Cosmetic Industry Magazine here: https://bit.ly/4dyChj9 Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims #Efficacy #EfficacyClaims

Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims. The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims

It's time to see our finalists pitch their brands! LIFT is committed to empowering female-identifying founders from underrepresented backgrounds through non-dilutive funding (minimum $10,000), mentorship, distribution, and additional resources. Learn more here: https://lnkd.in/eraMPjf5 Rare Beauty Brands

Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products. Drop us a note for more information on beauty & personal care product testing and specialized beauty consumer research. Email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims

It's here: Denise Herich of The Benchmarking Company has broken down the responses of 2,600 parents about kids, beauty, influencers, concerns and more. Check out the survey highlights and access the full report below.

We love to see our clients' claims in action! Product trials such as the In-Home Use Test (IHUT) are the most effective way to test self-care products and substantiate product claims. The Benchmarking Company’s consumer perception studies garner powerful, validated consumer claims for marketing and risk mitigation. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims #SkincareTesting

#Beauty buying skews younger with each new generation, thanks to easier and faster access to products along with the steamrolling influence of social media. With the rise of #GenAlpha and Sephora kids, proliferating messages of aging prevention and children’s urge to start using #skincare at a younger age have predictably caused parental concern and some industry backlash. To understand the #SephoraKids phenomenon better, The Benchmarking Company’s August 2024 #teen / #tween beauty survey asked more than 2,600 parents about the beauty and personal care habits of their children, ages 7-17, encompassing Gen Alpha and the youngest members of #GenZ. Here’s what we’ve learned: girls and boys as young as 7 are displaying enthusiastic interest in #cosmetics and skin care, while their wary parents have specific brand needs and expectations for keeping their kids safe. Let’s break it down...