Textual - SMS Commerce reposted this
And the pendulum swings back to online for new brands...a little bit. Why so? And for how long? Capital and funds have dried up. The rush back to retail shopping has lost its post pandemic feel good vibes. The shelves got crowded as more brands with fresh capital got stocked. Whether online or offline the core metrics are the same - find and use the highest ROI channels. Retail to Digital Transformation is still the number one opportunity for brands and innovators. The opportunity is to acquire customers offline, then sell them more online. But how to do that when online ads and marketplaces are expensive? The battleground (online or offline) is less important than finding ways to engage your customers and remove the friction from those customer journeys. https://lnkd.in/gJvzN5QR