Texas Roadhouse reposted this
More than once I've called Texas Roadhouse the "Chick-fil-A of casual dining." Why? Because this brand enjoys explosive success not necessarily by rolling out whiz-bang innovations all the time, but by being high-performing, dependable, and consistent in the communities it serves. By being great at what it does over and over again, Texas Roadhouse became the No. 2 casual-dining chain in 2023 and is knocking on the door of No. 1. In that spirit, all of us at Nation's Restaurant News are thrilled to name Texas Roadhouse the 2024 Brand Icon. This award — powered by The Coca-Cola Company — recognizes Texas Roadhouse's ability to subtly innovate its operations while providing great experiences to its guests again and again. We'll have plenty more content on Texas Roadhouse in the coming months, but in the meantime, register for CREATE to hear directly from CEO Jerry Morgan on what makes this brand such an industry icon. Join us in Nashville Oct. 9-11 for free by registering here: https://lnkd.in/dgavXfc CREATE: The Future of Foodservice Leigh Anne Zinsmeister Joanna Fantozzi Bret Thorn Ron Ruggless Alicia Kelso Joe Donnelly Monique Monaco-Levy, CMP Susan Szymanski Jason Bogovic Chris Keating Marcus Viscidi Christi Ravneberg Barbara Poremba Rebecca Pearson, MBA Sophia Kreinik Consuelo Murillo (Rodriguez) https://lnkd.in/efWc8N5v