Temple Risk Communication Laboratory

Temple Risk Communication Laboratory

Hospitals and Health Care

Philadelphia , pennsylvania 111 followers

About us

Temple University Risk Communication Laboratory is a state of the art laboratory housing a cohort of educators, researchers, students, and public health professionals. Our mission is to advance public health through the design and testing of effective health communication messages and public health campaigns, developed using commercial marketing methods. Our team has made many advancements in the field of health communications, including the use of psycho marketing methods to understand perceptions and decision making barriers and physiological measures to test the effect of interventions. Utilizing perceptual mapping and vector modeling, a multi-dimensional scaling analysis method, we are using three dimensional models to understand how people think and feel about health related decisions. This allows for highly targeted messages that we then can use to develop messages, materials or other types of decision aids or appeals. Our research features new health applications using a variety of technologies ( e.g. mHealth, the Internet, and Web 2.0) and assessing their impact on patient/public self-efficacy and behavior intention. We are also utilizing eye tracking, gaze pattern analysis, EKG and skin conductance measures to assess and understand how physiological response may affect intake and understanding of tailored messages. Visit our website (linked below) to learn more about our publications, staff, and current projects!

Website
https://sites.temple.edu/turiskcommlab/
Industry
Hospitals and Health Care
Company size
2-10 employees
Headquarters
Philadelphia , pennsylvania
Type
Nonprofit
Founded
2010
Specialties
research, health literacy, health communication, and public health

Locations

  • Primary

    Temple University College of Public Health Department of Social and Behavioral Sciences 1301 Cecil B. Moore Avenue

    Philadelphia , pennsylvania 19122, US

    Get directions

Employees at Temple Risk Communication Laboratory

Updates

Similar pages

Browse jobs