In the latest episode of “Talks with Teads,” filmed at Cannes Lions, Natalie Bastian, Teads' Global CMO, sits down with Lynn Branigan, President and CEO of She Runs It, to explore the vital role of women in leadership and the path toward gender equity in the industry. Key takeaways include: • Fostering Inclusive Cultures: Strategies to build and sustain an inclusive workplace that empowers women. • Overcoming Barriers: Insights on how women can navigate and break through the glass ceiling in their careers. • Driving Equity: The importance of mentorship and sponsorship in advancing women's leadership. • Embracing Diversity: Understanding the business impact of diverse leadership and inclusive practices. Lynn Branigan shares her experiences and actionable advice on creating a more equitable industry, underscoring the power of allyship and the collective responsibility to drive change. Watch the video and discover more insights on the blog: https://hubs.ly/Q02H89sV0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #diversity #womeninleadership
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200 people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
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Updates
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Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. The Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, has shown a surge in interest over the past eight to ten months in Olympic content. In honor of the Olympics opening ceremony tomorrow night, here are some pre-Olympics highlights: • Popular Terms Associated with the Olympics: Recent data shows that popular search terms include "Paris," "gymnastics," "athletics," "Simone Biles," "track," and "team." • Universal Appeal: Heading into 2024, Teads Media Barometer data reveals that the top countries interested in viewing the Olympics are New Zealand, Ireland, Puerto Rico, and South Africa. • Pageview Volume Insights: High-profile athletes like Simone Biles and LeBron James are drawing significant interest, with Biles leading in pageviews, followed by James and other key stars. These insights enable brands to identify key moments of heightened consumer engagement and provide strategies to leverage them effectively, allowing brands to own the moment, own the screen, and own the context. Read more on the Teads blog and stay tuned for even more weekly insights >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising
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Teads reposted this
🎉🌞 Initiative Rounders Day 💙🏏 We had an absolute blast last Thursday at our summer social rounders event in the beautiful Regent's Park then onto a local pub! It was the perfect day filled with sunshine, friendly competition, and lots of laughter 🌞😄 A big shoutout to everyone who participated and made this day so special. From the intense matches to the relaxed picnic vibes, it was an event to remember. Special thanks to our organisers for putting together such a fantastic day! 🙌🎉💙 And finally, another thank you to our friends at Teads for partnering up with us and making it such a fun evening! #SummerSocial #CompanyCulture #RegentsPark #Rounders #TeamSpirit #FunAtWork
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Google's recent decision not to deprecate cookies has significant implications for the advertising industry. Despite this change, the shift towards a cookieless future remains inevitable. 🔹 What’s the news? • Google decided not to deprecate cookies, ending an 8-year industry preparation period and shifting responsibility to consumers. • Despite the industry's reliance on cookies, consumer preferences toward privacy have not changed. In a similar situation, Apple's ATT framework shows that ~50% of users globally opted out of tracking given the choice. • High opt-out rates drastically reduce the pool of impressions for cookie-based advertising. Teads currently sees only 37% of US impressions with a cookie, a trend mirrored globally. • Significant opt-outs could make cookie-based impressions unusable, leading to the gradual deprecation of the 3rd party cookie. 🔹 What does Teads think? • Teads has built solutions for a cookieless environment, focusing on cookieless signals for campaign delivery. • Over 80% of Teads campaigns now use cookieless signals, offering advertisers scale and reach and giving publishers better monetization opportunities. • Teads supports partners by evolving to a 'cookieless by default' state, ensuring continued monetization of quality journalism. Google's decision doesn't change the trajectory towards a cookieless future. Since 2018, Teads has continued to lead in effective cookieless advertising solutions and can future-proof your business. Learn more on the blog >> https://hubs.li/Q02HL37Q0 #cookie #cookiedeprecation #google #privacysandbox #contextual #contextultargeting #futureproofed #reliablesolutions #targeting
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In the newest NextTV article, Jon Lafayette, Business Editor of Broadcast Cable, covers the Paris Summer Olympics, which includes coverage, star-studded events, and targeted advertising efforts. In this piece, our very own Teads Global CMO, Natalie Bastian, predicts unprecedented engagement during this year’s Olympics which we can see reflected in Teads contextual-data planning tools. She notes, "The Teads Media Barometer, powered by contextual-intelligence signals, has registered an uptick in interest in the Olympics over the last eight to 10 months." She notes that women's sports are experiencing a surge in pageviews, spurred by the Caitlin Clark effect. She adds that "even the controversy surrounding Clark being excluded from Team USA has enhanced the halo effect surrounding women's sports." To underscore the findings, she mentions that within the Media Barometer, Teads found that "8% of total Olympic pageviews are centered around the return of US Gold Medal Gymnast Simone Biles, boosted by a new Netflix documentary." Interestingly, the majority of page views on Biles is skewed towards men and spans all age groups, showing that content is consumed across all audiences. Finally, Natalie predicts that with bold-faced names going for the gold, “whether they’re making a comeback like Simone or doing their closing lap like [men’s basketball star] LeBron [James], we see that these content consumption moments are driving record viewership for the Olympics." Read the full article on NextTV >> https://hubs.li/Q02HvyWR0 #2024Olympics #ParisOlympics #WomensSports #OwntheMoment #ContextualTargeting #Contextual #CookielessSolutions #SportsMarketing #OlympicGames #DataAndInsights #MediaStrategy #OlympicCoverage #SportsFans #MarketingTrends #FemaleAthletes #Biles #Lebron
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Teads reposted this
We are so proud to celebrate our first partnership with: Teads x LG Electronics x La Redoute Switzerland. Together we're unleashing the power of CTV! 🚀📺 For the launch of the new La Redoute Interieurs campaign, La Redoute has entered the world of «Connected TV». This pioneering move in Switzerland combines the power of lean-back TV with the impact of video targeting. The results show a very promising completion rate. #CTV #Innovation #Teads #LG #LaRedoute #Switzerland #PublicismediaLausanne #Publicismediach
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Teads reposted this
Ad effectiveness metrics are falling short when it comes to measuring true human intent. Which according to our latest guest Steven is key to creating an effective campaign. In the final episode of this series, Teads’ Creative Strategy Director Steven Sambrooks states that the best way to ensure creative effectiveness is to focus on measuring attention from the outset. Allowing creatives to understand real human reactions to their work at an earlier stage, helps them adapt and optimise the campaign to ensure what’s delivered is as effective as can be. IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the debate. To hear more, links below: Spotify: https://lnkd.in/eSY3-QdC Apple: https://lnkd.in/e_pUHXaK #RealTalk #CreativeEffectiveness #MeasuringEffectiveness #MediaExpert
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Teads reposted this
Get ready to amplify your strategies, and supercharge your success at our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas, TX! https://lnkd.in/gUePYA8M Join us NEXT WEEK, on Thursday, July 25th, to hear from Teads' Wesley Lenear, Vurvey's Chad Reynolds, and their moderator Verizon's Abhi Vyas! Register today! #Marketing #Innovation #CustomerLoyalty #Loyalty #BrandLoyalty #AmericanAirlines #Brand #BrandMarketing #Dallas #DallasCommunity #MarketingInnovation #Teads #Vurvey #Verizon
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AdMonsters's Yakira Young sat down with Teads' Global CMO, Natalie Bastian, and Simon Klein, Teads' Global SVP of Supply, at Cannes to discuss the impending end of third-party cookies and their impact on digital publishing. A central finding from Teads' annual Publisher Cookieless Survey revealed that only 32% of publishers are preparing for the seismic shift to a cookieless future, based on responses from 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Simon Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. https://hubs.li/Q02GGFhy0 #CookielessFuture #DigitalPublishing #AdTech #Publishers #Cannes2024 #BestInGlass #BestInGlassAdvertising
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In the latest episode of “Talks with Teads,” filmed at Media 360 in Brighton, Natalie Bastian, Teads' Global CMO, sits down with Maisie McCabe, UK Editor of Campaign UK Magazine, to dive into key industry trends, connected TV (CTV), measurement, and creative excellence. Key takeaways include: • Mastering CTV Strategies: How to navigate the changing CTV landscape for better ad placements. • Boosting Ad Efficiency: Using CTV data for smarter, more efficient advertising buys. • Enhancing Creative Quality: Improving creative standards with data-driven storytelling. • Leveraging AI: Understanding how AI can optimize content and enhance the creative process. Watch the video and discover more insights on the blog >>https://hubs.li/Q02Gqlhj0 #Media360 #Omnichannel #OmnichannelMarketing #CTV #Linear #Viewership #BestInGlass #UKTrends #UKMedia #BestInGlassAdvertising