Apple's Shot on iPhone campaign "¡Suerte!" created by our LATAM team earns a spot in Billboard's Top 5 Latin Music Short Films of 2024. 🎵 🐸 🐟 🧜♀️ 👿 🎸 https://lnkd.in/g4s7qUUd "Part iPhone commercial, part short film, ¡Suerte! follows Ivan Cornejo on a surreal journey through Mexico City to rekindle his musical inspiration. Directed by Cliqua, this work captures the Mexican-American artist exploring streets and markets with his guitar in hand, reconnecting with his roots while immersing himself in a magical environment, in an Alice in Wonderland or Willy Wonka and the Chocolate Factory fashion. As characters from a game of la lotería — a beloved Mexican card game — come to life, they intertwine their existence with Cornejo’s lucid dreams, leading him on a series of unforgettable adventures. There is also a highlight featuring María Zardoya of The Marías. The video includes Cornejo’s single “Intercambio Injusto” and of course is shot with an iPhone 15 Pro." Thanks for the piece Isabela Raygoza.
TBWA\Media Arts Lab
Advertising Services
Los Angeles, CA 84,774 followers
The bespoke agency dedicated to Apple. LA | London | Miami | Shanghai | Singapore | Tokyo
About us
Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand. In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. We have six values that underpin who we are and how we do things at Media Arts Lab. Creative to the Core Outsider on the Inside Constructive Candor Cultivating Inclusivity Strong Together Hungry and Curious TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
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http://www.mediaartslab.com
External link for TBWA\Media Arts Lab
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- advertising, marketing, strategy, creative, website design, performance marketing, PR, creative, design, project management, data strategy, media, production, and social
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Employees at TBWA\Media Arts Lab
Updates
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Our GCD in London, Julie Matheny, has been selected to judge this week's #BestAds where she ranks her favorite work of the week in Television, Print, Outdoor, and Interactive. 📺🏆 From KFC Thailand’s “Uncle KFC's Rice Bowls” to EasyToys' “The Clitoris Conquest” check out Julie's thoughts on the latest trending creative in Campaign Brief's Best Ads on TV: https://lnkd.in/gx-WKdit
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Apple's Shot on iPhone campaign for Japan “Midnight” scored 14 finalists in MAD STARS 2024, the highest number of finalists for one piece of work in this year’s show! 🙌 We partnered with legendary blockbuster director Takashi Miike to launch the first-ever manga-to-live-action adaptation exclusively shot on iPhone. A meticulous frame-by-frame recreation of a 1986 hidden masterpiece by ‘God of Manga’ Osamu Tezuka. The film brings to life the thrilling suspense drama of a taxi driver in a 19-minute camera demo that kept viewers glued to the screen. The 17th MAD Stars winners will be revealed on August 21 in Korea. https://lnkd.in/gwYFRyax
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Apple’s award-winning holiday season film “Fuzzy Feelings” has been nominated for an Emmy Award. 🎥📺✨🎬 Directed by Lucia Aniello via Hungry Man and stop-motion animator Anna Mantzaris for PASSION PICTURES, the heartfelt and thought-provoking commercial seamlessly blends live action and stop-motion worlds together. The story follows a young animator who through her creativity finds empathy for those around her. This is the seventh year running that Apple and MAL have been nominated for an Emmy Award in the Outstanding Commercial category. A huge congratulations to everyone involved. 👏🏻👏🏻 The 76th Emmy Award winners will be announced live on Sunday, Sept. 15. For the full list of nominees: https://lnkd.in/g5qaS5R Thanks for the coverage Robert Goldrich & SHOOT Magazine / SHOOTonline https://lnkd.in/gHfUaprM
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From daily horoscopes to dramatic soap operas, Thailand is famously in love with falling in love. Apple’s latest film for its “Relax, it’s iPhone” campaign created by our APAC team cleverly plays on a common Thai expression, which once translated means to “fall into a hole of love”. Directed by Wuthisak Anarnkaporn, a five-time International Grand Prix-winning advertising filmmaker, “Fallen Deep” tells the story of a man who dramatically falls into a literal deep hole of love and in a serendipitous moment overcomes his shyness by using the NameDrop feature on iPhone. 🧍🏽 ❤️ 🧍🏻♀️ 🕳️ Thanks for the coverage Adam Shaw & Campaign Brief. https://lnkd.in/gm-xHF8n FACTORY01 Co.,Ltd. Co., Ltd, Fin Design Effects Asia, OneCool Production.
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Meet the "2036 Hopefuls"! 🛹🏀🤸⚾️🏓⚽️🥊🏄 Apple's latest campaign created by our team at MAL celebrates the next generation of young athletes! 🌟 Partnering with legendary sports photographer Walter Iooss Jr., the campaign captures the incredible talents of kids from around the globe, from a 5- year-old baseball player in Mexico to a 5-year-old gymnast in the U.S., all through the lens of iPhone 15 Pro Max. Inspiring images will be featured on billboards worldwide and across major U.S. cities, as well as on @apple's social channels.🏆📸 Thanks Addison Capper & LBBonline - Little Black Book for the coverage: https://lnkd.in/gz8_bFqb #Apple #2036Hopefuls #iPhone15Pro #NextGenAthletes
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📱🦅 🦅🦅🦅 In our latest global campaign for Apple, privacy features on iPhone fend off bird-like surveillance cameras in our hero film, "Flock," exposing the online surveillance economy. Disruptive ads appear to highjack browsers, bringing this crucial message directly to people as they scroll through the internet. For "Flock," we collaborated with House of Parliament and Legacy Effects — the team behind Baby Yoda and Groot — to create bespoke 3D-printed bird models used on set. Directed by Ivan Zacharias and edited by Academy Award-winner Mikkel E. G. Nielsen, this spy-like thriller portrays the story of online data surveillance with a gripping, nightmarish crescendo. 💥 Read more in Ad Age: https://lnkd.in/guQMVhX6
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Ad Age Creativity: Pick of the Day 🐠 🧜♀️ 🐸😈 🫘 🎶 🎸 Thanks Tim Nudd & Sabrina Sanchez for the coverage. https://lnkd.in/gR7i8Keb
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Apple's new Shot on iPhone campaign "¡Suerte!" 🎵🐟 🐸 🧜🏻♀️ 😈 🎵 Thanks for the coverage Sergio Burstein. https://lnkd.in/enn3XWt8
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🎶 Exciting news in the world of Música Mexicana! 🎶 Apple's latest Shot on iPhone campaign, created by our LATAM team, “Suerte!”, celebrates the cultural richness of Lotería and Música Mexicana, starring the talented Iván Cornejo debuting his new song "Intercambio Injusto". 📽️✨ Told through the lens of the iPhone 15 Pro, the film follows the journey of a young Hispanic singer who overcomes creative block with the help of iconic characters from the Lotería board game - including El Diablito, El Pescado, and La Muerte. Iván Cornejo stars as the film's protagonist, El Músico, alongside María Zardoya of The Marías as La Sirena, or the Mermaid, while Mexican singer Edén Muñoz voices La Rana, or the Frog. This ode to to Música Mexicana and Hispanic heritage was directed by the amazing Mexican-American duo Cliqua and scored by Grammy & Emmy winner Camilo Lara. We invite you all to watch “Suerte!" https://lnkd.in/ev3KKiJ7 and check out Rolling Stone's feature article to learn more about this fantastical campaign. (https://lnkd.in/ekfNw_uu) Thank you to our production partners: LANDIA, Barking Owl, Company 3, EXILE Edit, Incite, Pariah VFX #Music #Film #IvanCornejo #Apple #Suerte #Lotería #MúsicaMexicana #ShotOniPhone
See Iván Cornejo Become ‘El Músico’ in Lotería-Inspired Short Film
https://www.rollingstone.com