State of the Fight is returning to NYC 🗽! 📅: October 9th 2024 📍: 4A's Office More info coming but make sure you save the date 💥 #SOTF #BrandSafety #AntiFraud #Malvertising #ThreatIntel #Transparency
TAG
Advertising Services
Washington, District of Columbia 2,879 followers
We are the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry
About us
TAG is the leading certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent internet piracy, and promote brand safety in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards.
- Website
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http://www.tagtoday.net
External link for TAG
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2014
Locations
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Primary
888 17th St NW
Washington, District of Columbia, US
Employees at TAG
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Dan Schneider
Sustainability | Advertising | Media | AdTech | Measurement | Privacy
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Todd Miller
Vice President of Policy and Compliance at Trustworthy Accountability Group
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Adrian Lacey
Director of Policy and Standards at Trustworthy Accountability Group
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Mike Zaneis
CEO of Trustworthy Accountability Group; Co-Founder at Brand Safety Institute
Updates
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Latest version of the Certified Against #Fraud guidelines are OUT! Updates include 🟢 Intermediaries and/or direct seller have to disclose their effective maintenance and accuracy procedure of sellers.json, ads.txt and/or app-ads.txt files in their quarterly audits. 🟢 Section 4.15 requires Podcast Distribution Players and Creators to use a standardized user agent structure for all RSS feeds and audio files across podcasting monetization environments. For specific information, hear here 👉 https://hubs.ly/Q02HWLn-0 #Adfraud #podcast #audio
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We're HIRING! Think you have: 🖌️️ a creative & strategic mindset? 💻 strong tech capabilities? 📊️ strong product management skills? 🙃 cross-team collab down to a T? Take a look at our Compliance & Threat Intel Tools Manager role 👉 https://hubs.ly/Q02HpY2F0 #Hiring
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TAG reposted this
Today’s #DailyPost is my weekly #AnuraTalks video on #AdFraud. Certification in ad fraud solutions is crucial for ensuring quality and reliability. Media Rating Council and TAG have established clear standards for fraud detection, providing clients with confidence in their chosen solutions. With only a few companies certified to meet these rigorous standards, it's essential for businesses to prioritize accredited providers. Learn more about the significance of certification and its impact on combating ad fraud in our latest podcast snippet. For the Entire Podcast, visit: https://lnkd.in/gDRDTdSm #Anura #MRC #TAG
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TAG reposted this
Ready to dive into the future of advertising? At Cannes Lions International Festival of Creativity 2024, we got talking with industry leaders Jules Kendrick (TAG), Nicholas Flood (Future PLC), Mark Firth (CEO of Verasity), Ellie Edwards-Scott (The Advisory Collective), and to discuss the game-changing potential of Web3 and blockchain technology in advertising. And here's the scoop: Blockchain ensures trust, drastically cutting down on adfraud and invalid traffic. It enhances data privacy, gives consumers control over their information, and fosters a more competitive advertising ecosystem. As regulations tighten, blockchain stands out as the way forward, ensuring safety, proper traffic delivery, and compliance. Catch the full interview below to see how these pioneers envision the future and the revolutionary impact of blockchain on digital advertising. #CannesLions2024 #Blockchain #Web3 #AdvertisingInnovation #DigitalTransformation #AdTech #VeraViews
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SmartFrame Technologies is the latest TAG member to achieve the #BrandSafety Certified seal - Congratulations 🥳! To find out more about the standard and the process SmartFrame Technologies went through, head here 👉 https://lnkd.in/eWVEZr9c #digital #advertising
We’re delighted to announce that SmartFrame has been awarded the Brand Safety Certified seal from TAG! This certification reaffirms our dedication to fighting fraudulent activity in the digital advertising supply chain. Rob Sewell, CEO of SmartFrame Technologies said: “This certification validates the significant measures the company has implemented to make the SmartFrame platform trustworthy and resilient against bad actors. I’m delighted to see our efforts recognized by TAG.” Read the full announcement 👇 https://lnkd.in/esS3FtD2
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#Cannes2024 might be in the rearview mirror, but we're still taking notes!! TAG's Jules Kendrick & Cunningham.Tech's Scott Cunningham spoke to The 614 Group's Rob Rasko about the 2024 European Fraud Benchmark Report 🎙️ Watch here: https://lnkd.in/e4JwEsNy Download report: https://lnkd.in/e8bw5_mh
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The latest version of Certified Against #Malware (CAM) guidelines are OUT! Updates include: ✅ Section 2.6.c provides updated context around CAM training (available on TAG's Member Portal) ✅ Section 4.8: includes a 5th auditable core criteria for effective malvertising detection and removal dervices ✅Sections 4.7 and 4.8: requires intermediaries who use proprietary, in-house technology to employ malvertising detection and removal to comply with the core criteria (Section 4.8). Get your copy here: https://hubs.ly/Q02H2FKh0 #Malvertising #ThreatIntel #guidelines
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For #BeBoldForPublishers, we also looked at #tools that would help #publishers thrive even more. Cue in - The Keyword Exclusion List Toolset 🧰 The tool: • Simplifies & standardizes approach • Expands the range of brand-suitable content & reduce unnecessary blocking • Creates a baseline of best practices Find out more, head here 👉 https://hubs.ly/Q02FyTsC0 #BB4P
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#BeBoldForPublishers is about enabling #publishers to get the very best out of TAG. Starting with the Certified Against #Fraud program, TAG's opened up a 3rd pathway for publishers to certify in the #antifraud standard by leveraging their SSP partnerships 💥 To find out more, head here 👉 https://hubs.ly/Q02FyC3M0 #BB4P