SweatWorks

🤓 We are hiring for multiple roles for some incredible new initiatives that we are embarking on in 2025. We are tackling and solving priorities in AI, Healthcare, Fitness, Wellness, Wearables, Sports, Nutrition, Supplements, Events, and more. What are we looking for? 🏃 A passion for our categories - You don’t need to run a sub-3 marathon, but you should be interested in getting people feeling better tomorrow than they do today. 🚪A willingness to improve accessibility - So much of what we do is getting information in front of people so that they have equipped with making positive choices. What information is relevant varies greatly on who is meant for. 📱A digital first consumer - Understanding the impact of the user experience and its critical role in motivation and engagement. 🚴 Wearables, Peripherals, and the things - Innovation can come from what exists and what does not. We want an open perspective to solve some of our biggest problems. 🦸♀️ Leaders - We work on some of the biggest and most impactful initiatives in our categories. This means taking on big problems head on and leading in strategy and innovation. If you or someone you know are interesting our product, project, or engineering roles - comment below or send me a DM. I would love to hear from you. #sweatworks #fitness #wellness #innovation #healthcare #technology #digital #agency #product #project

The Decline of HIIT Training | What’s Next for the Fitness Industry | Ross Campbell | Beyond Activ On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mohammed Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Stewart Campbell, Founder & CEO of Beyond Activ, one of the is the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: · Real life experiences and meaningful connection through events · The crossroads for boutique fitness and wellness · HIIT vs strength and conditioning workouts · Research by Dr Stacy Sims that shows that HIIT could be detrimental to health · The boom in popularity of Pilates · Equinox signs up for Neom, Saudi Arabia’s futuristic desert · The focus on wellness-centric hospitality brands · New developments in wellness, recovery and longevity · GLP-1s as a disruptor to the industry · Airlines and airports reinvesting in lounges and wellness · Beyond Activ, New York, 17-19th September To watch the full episode and discounted tickets for you to attend Beyond Activ Americas, see the link in the comments section below. #escapefitness #sweatworks #lifts #podcast #fitnessindustry #rosscampbell #beyondactiv #fitnessindustry #fitness #health #wellbeing #wellness #hospitality #sport #leisure #holistic #dexcom #equinox #neom #glp #delta

💸 Almost $3.5B FSA dollars are forfeited each year. FSA (Flexible spending Account) allows millions of employees to use pre-tax dollars for approved health-related expenses with a list that is continuing to grow. It sounds like an excellent benefit with the exception to two factors: You can only use the funds towards “approved” expenses. If you do not use it, you lose it. An estimated 40% of workers with FSA’s forfeited at least a part of their account contributions - losing between $339 and $408 per year. As a health and wellness company, you might be able to benefit from FSA or HSA dollars by making your products, goods or services eligible - also by providing the benefits to your employees. I have used my FSA benefits for my AG1 subscription, ŌURA, and Tonal. So why don’t more people use it? Because most FSA benefits work through a reimbursement program - so you need to make the purchase and then apply for reimbursement. 🤝 SweatWorks has partnered with Flex to integrate FSA/HSA benefits at checkout - reducing friction and maximizing utilization. 🎙️ To learn more, join us for a webinar hosted by our friends at Connected Health & Fitness as I moderate a session with Sam OKeefe, Co Founder Flex (YC S23), and James Li, Co Founder Mighty Health. 💪The session will cover practical steps, real-world case studies, and a Q&A segment, giving you the opportunity to ask questions and gain valuable insights for your business. Don't miss out! Register here: https://lnkd.in/gqF6ft5i If you have integrated FSA/HSA benefits or looking to integrate, let me know below! #webinar #FSA #HSA #benefits #fitness #wellness #healthcare 

Last night, I had the pleasure of co-hosting industry leaders and executives with our longtime partner Mux. We traded Hamptons chic for a classic midtown staple on a summer Tuesday evening and it did not disappoint! The camaraderie and openness to share experiences and insights in our industry, never ceases to amaze me.  We are all passionate about getting people healthier at scale - the goal is simple at its root but incredibly complex to execute. One of my favorite recent quotes is from Scott Galloway - “Greatness is achieved in the agency of others.”  That could not apply more to our category of fitness, wellness and healthcare. Our biggest takeaways included the importance of community, connectivity, and application of digital in clubs, studios and the member journey. Thank you for joining us and contributing to  a wonderful evening. Until next time. 🥂 SweatWorks Mux ABC Fitness FORTË Hydrow, Inc. TRX Training HYROX MyRow FlexIt Inc.obé Fitness #community #nyc #mux #digital #fitness #wellness #healthcare #industry #partnerships #friendship 

2024 State of the UK Fitness Industry Report | David Minton Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeouts from his pioneering ‘State of The UK Fitness Industry 2024 Report’. David is the founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry’s most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: · Overview of the State of the UK Fitness Industry Report 2024 · Takeout trends from the report, focused on value growth, penetration and data · Expanding the report to include more health focused data points · Premiumization and cost variation within the sector · Market penetration and the disparity between public and private sector · Public sector segmentation · Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities · The blueprint for a ‘dream gym’ · AI potential disruption and the democratization of education · The evolution of the fitness industry: opportunities and challenges To watch the full episode, see the link in the comments section. #escapefitness #escapeyourlimits #podcast #davidminton #leisuredatabasecompany #stateoftheukfitnessindustryreport #fitnessindustryinsight #fitnessinsight #fitnessreport #fitnessindustrymarketinsights #marketresearch #annualfitnessindustryaudit #fitnesstrends #futureoffitness