SweatWorks

Last night, I had the pleasure of co-hosting industry leaders and executives with our longtime partner Mux. We traded Hamptons chic for a classic midtown staple on a summer Tuesday evening and it did not disappoint! The camaraderie and openness to share experiences and insights in our industry, never ceases to amaze me.  We are all passionate about getting people healthier at scale - the goal is simple at its root but incredibly complex to execute. One of my favorite recent quotes is from Scott Galloway - “Greatness is achieved in the agency of others.”  That could not apply more to our category of fitness, wellness and healthcare. Our biggest takeaways included the importance of community, connectivity, and application of digital in clubs, studios and the member journey. Thank you for joining us and contributing to  a wonderful evening. Until next time. 🥂 SweatWorks Mux ABC Fitness FORTË Hydrow, Inc. TRX Training HYROX MyRow FlexIt Inc.obé Fitness #community #nyc #mux #digital #fitness #wellness #healthcare #industry #partnerships #friendship 

2024 State of the UK Fitness Industry Report | David Minton Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeouts from his pioneering ‘State of The UK Fitness Industry 2024 Report’. David is the founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry’s most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: · Overview of the State of the UK Fitness Industry Report 2024 · Takeout trends from the report, focused on value growth, penetration and data · Expanding the report to include more health focused data points · Premiumization and cost variation within the sector · Market penetration and the disparity between public and private sector · Public sector segmentation · Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities · The blueprint for a ‘dream gym’ · AI potential disruption and the democratization of education · The evolution of the fitness industry: opportunities and challenges To watch the full episode, see the link in the comments section. #escapefitness #escapeyourlimits #podcast #davidminton #leisuredatabasecompany #stateoftheukfitnessindustryreport #fitnessindustryinsight #fitnessinsight #fitnessreport #fitnessindustrymarketinsights #marketresearch #annualfitnessindustryaudit #fitnesstrends #futureoffitness

NYC Fitness Trends | Market Insights & Opinions | Justin & Austin FLEXIT On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mohammed Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO of FlexIt and Justin Turetsky, part of the founding team and COO of FlexIt Inc. This episode dives into the personalization and data-led fitness experiences taking New York City by Storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: · Fitness trends driving sector growth in NYC · Consumer willingness to pay a premium for personalization · Trends with staying power versus fads · Genetically modified food – new trend or clever marketing of age-old processes? · NYC culture and its effect on consumer food choices     · Is influencer and social media marketing still a powerful tool? · The power of authenticity · Entrepreneurship: the pursuit of excellence To watch the full episode, see the link in the comments section. #escapefitness #sweatworks #lifts #podcast #fitnessindustry #FlexIt #NYC #fitnesspersonalization #GMF #geneticallymodifiedfood #fitnesstrends #fitnessenrepreneur #influencerengagement

📣 EXCITING ANNOUNCEMENT 📣 🤝✍️ PerformX welcome Mo Iqbal to our Advisory Board as we strive for greatness Mohammed Iqbal is very much aligned to our vision of creating the best Business of Fitness event in the world. Having united the best in the UK game for PerformX 2024 in March, our goal is to take the event even more strategic for 2025. We are gearing up to lead transformational sessions and spearhead vital, action-led conversions amongst our leaders and partners… (whilst building the best party in the industry calendar). And who better to bring this to life than Mo! As the founder and CEO of SweatWorks, Mo harnesses the power of technology to make wellness both accessible and engaging through innovations in AI, hardware, software, wearables, and apps. His investment firm also plays a crucial role in making wellness more accessible globally. 🇺🇸 Mo's addition (alongside our 2024 headliner Dr. Jonathan Leary who thoroughly enjoyed his contribution to PerformX and agreed to join the board as a result), takes our Advisory Board to a global level. His U.S.-based insights will give us a competitive edge, keeping us leaps ahead in the fitness industry. With his finger on the pulse of the latest industry trends, Mo is poised to help us craft an unmatched event schedule and experience, leveraging his extensive network and forefront industry knowledge. Dive deeper into Mo’s insights on his LIFTS podcast with Matthew Januszek of Escape Your Limits, and see why he’s a pivotal addition to our team. Stay tuned as we redefine the future of fitness at PerformX! Giles Denning MCIM Mark Hartnett-Morgan Phil Mortimer Steve Orton Sean Furmston James Hogg John Penny Tory Eyre Rory McEntee Kate Cracknell Daniel Summerson Daniel Chappell Dawn Tuckwell Ian Mullane Ian Rushbury Oliver Patrick Barry Squires Anthony Vennare Joanna Seldon