Superfiliate

last week we had our first Superfiliate Merchant Success Offsite & I truly could not be more excited about the momentum of our team with Andy Cloyd challenging us to build the foundation for hitting our 2025 company goal, a majority of our focus was spent planning out the next 6 months for our team though it's always a hard pill to swallow when you're collectively pointing out issues or areas that are broken within the team's current flow, at some point your longer-term goals are more important than that "it's working right now" so, after an hour-long team retrospective on day 1, we decided our first round of projects will be: ⚙️ improving internal process 📝 enhancing external resources and customer training 👣 further defining the customer journey we'll be checking in on these as a team every other week and ensuring collective buy-in to make sure we're pushing things forward (Gabriel Faustino I promise i'll update the pipeline 😅) looking back a year ago, we hadn't hired Victor Dominguez (the first person I convinced we had something kind of going well lol) -- let alone Vanessa Sánchez R. and Gabriel Faustino, nor were Giulli Borsatto, Larissa Helena Rosa, or Leonardo F. Braga even a thought in our minds! with that context, having a Merchant Success-specific offsite with seven team members and having three dedicated projects come out of it is absolutely wild the challenge ahead of us is continuing to develop and grow the team to ensure we continue delivering the best service in the industry and provide a dedicated product expert for our brand partners to collaborate with. crazy to see how far we've come and could not be more excited for where we're going! enjoy the photos below of our non-planning activities! they include our new team mascot, getting sand blown in our face, and team meals 🤘

How fatty15 turned research into revenue with Superfiliate 💊 📈 Fatty15 is the world's first patented and award-winning C15:0 supplement, a fatty acid with 26 clinically-proven benefits including heart health, better immunity, and sleep regulation. This science-first approach serves as a powerful engine for their affiliate, ambassador, and referral programs. Fatty15 provides compelling research-backed claims that instil confidence in their creators, so they can tell stories that really resonate. The results speak for themselves 👀 - $𝟗𝐦 𝐫𝐮𝐧 𝐫𝐚𝐭𝐞 𝐨𝐧 𝐰𝐨𝐫𝐝 𝐨𝐟 𝐦𝐨𝐮𝐭𝐡 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 - 𝟑𝟎% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 - 𝟒,𝟐𝟎𝟎 𝐜𝐨𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬 - 𝐚𝐧𝐝 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠! Combined with Superfiliate’s ease of scaling word of mouth programs (and the support of our incredible Merchant Success team led by Brian Christensen) Fatty15 is going from strength to strength. Their recent YouTube partnership with Thomas DeLauer attracted over 1 MILLION views, with Thomas’s cobranded landing page link front and center driving conversions ✨ This is an EPIC brand that's advancing our understanding of nutritional C15:0 deficiencies and how to combat premature aging. We’re so excited to be with you on this journey Eric Venn-Watson MD, MBA Dennis Bernstein!

Influencer partnerships are a must for any brand seeking to connect and engage with a target audience, and for good reason: 49% of consumers make purchases based on what influencers say. 🗣️ To gather insights, we’ve brought in experts from Right Side Up and Superfiliate: 👉 Amy Scanlon | GM, Affiliate Practice, Right Side Up 👉 Andy Cloyd | Co-Founder & CEO, Superfiliate 👉 Anders Bill | Co-Founder & CPO, Superfiliate Growth marketers understand the value of endorsement marketing and know they need to leverage influencer partnerships to drive sustainable growth. So it comes down to execution, and our experts have insights for navigating influencer partnerships in 2024. https://bit.ly/3X4dEWL | #GrowthMarketing #InfluencerMarketing #AffiliateMarketing #BrandMarketing

Instagram just started experimenting with 'Super Likes' for stories... and I think it could be a game changer A Super Like can only be given once per 24 hours per user by holding the like/heart button on a story Why is Instagram doing this? My hot take is that Instagram would never introduce a feature like this without thinking about how it will affect their ads engine A Super Like tells an entirely new level of detail and intimacy about that user. If I have given out 10 likes to stories I've watched and then I stumble upon a creator who has a piece of content I really resonate with and give them my Super Like... I have just told the algorithm that I believe this content is the most important and relevant content I will see in the next 24 hours The psychographic information that tells Instagram cannot be understated Of course Super Likes will heavily be used between new friends, relationships etc but any time it is used with a creator, it tells a much deeper story You bet Instagram will be weighting their algorithm to you accordingly Knowing this, Sarah Crow points out in the video below how you can use Super Likes to your advantage by being really intentional with who you give them to If you're a brand, give them to creators that you think embody a larger community of creators you want to work with As a consumer, only Super Like content that's related to behaviors, lifestyles and opinions that you're comfortable getting A LOT MORE of

We introduced 7 day attribution windows for influencer programs. The results were WILD. 50% increases in conversions. Not in a week - in 24 hours 😮 Why? The buyer’s journey is chaos. We put something in our cart, get distracted, and don’t complete the purchase in that session. If you’re relying on last-click attribution, you could be missing out on 20-30% of the revenue being driven by your influencers. The larger your attribution window, the easier it is to tell the full story of influenced revenue. ✨ Thanks to Dan McCormick and Micah Whitehead 🚀 for this discussion!

At Superfiliate, we believe that the physical space we work in is one of the most critical factors in setting the right mental headspace to succeed and be on top of our game. Because of that, we make sure that every vibe is curated with the utmost precision and taste, down to the tiniest detail. I mean, look at the environment we have Benjamin Putzer selling in. It might as well be a St. Regis. No wonder he's killing it.

We're exploring new ways to help artists get paid to create 💵 while rewarding their communities and followers 🎁! I love what the team at Superfiliate has built for us 🏆! If you've had success in building long-term, mutually beneficial relationships with creators 🤝, I'd love to hear your advice. https://lnkd.in/gYrRTYJB Thank you Benjamin Putzer!

Struggling to get buy-in to start an influencer program? Andy Cloyd has you covered! ✨ Peer success stories make a compelling case for where your company could be with the right investment. Look for brands in your category that are 6-12 months ahead of you in building a program. Can you speak to their team and get some data on what’s working? We’re in a tough environment to get spend approved. But being able to demonstrate to C-suite how an influencer program can scale and deliver ROI gives you the best chance of securing buy-in. 📈

At Superfiliate, we believe that the physical space we work in is one of the most critical factors in setting the right mental headspace to succeed and be on top of our game. Because of that, we make sure that every vibe is curated with the utmost precision and taste, down to the tiniest detail. I mean, look at the environment we have Benjamin Putzer selling in. It might as well be a St. Regis. No wonder he's killing it.

This brand takes a SCIENCE-FIRST approach to their products, creator strategy and are on path to building a billion dollar brand What does science-first mean? It quite literally means focusing on 3rd party, double blind studies that test the efficacy of a product Importantly, the studies have to meet the rigorous standards of peer-review to be published in a notable scientific journal The brand I am talking about is fatty15 -- a breakthrough C15:0 supplement What is C15:0? C15:0 is a fatty acid that has 26 more clinically-relevant benefits than omega-3, driving a healthy metabolism, balanced immunity, and healthy heart It's a product I personally take daily and they have been an absolute power user of Superfiliate How have they been so successful on Superfiliate and with their creators? As much as I'd love our software to take credit here, it's really because their science-first approach instills a deep level of confidence with their creators It also provides them with real outcome based claims that are backed by clinical research From their website: "There are now over 50 peer-reviewed scientific publications consistently supporting C15:0 as the first essential fatty acid to be discovered since the omegas (which was 90 years ago)." In short, creators can tell FASCINATING, science-based stories about C15:0 Driving 3rd party verified trust that is instilled to their audience I think fatty15 and their epic team are just at the beginning stages of building a billion dollar brand Shoutout Eric Venn-Watson MD, MBA and Dennis Bernstein for being early believers in us too! Grateful to have builders like you all in our corner!