Superfiliate

Influencer marketers deserve to run ALL of their word of mouth programs through one platform. Affiliate, Referral, and Ambassador programs share the same basic anatomy - links, codes, attribution. Yet marketers are forced to juggle multiple tools, wasting valuable time and budget. Our solution? One unified Influencer Marketing Hub that empowers marketers to scale their core workflows across programs: 🔍 Creator discovery 👂 Social listening 🎁 Milestone-based gifting 💸 Easy payouts And more! Start with the program that makes the most sense for your brand. Refine. Add new channels. Repeat. ✨

I get absolutely FIRED UP when I see our customers crushing it - especially when they're creating products that genuinely help people live better lives. One of my favorite examples of just that (with the science to back it up!) is fatty15. Instead of shilling off-the-shelf supplements, they found a fatty acid deficiency most people didn't know existed and created a wonderfully simple, clean product to help address it. The results speak for themselves, and they are truly writing the playbook for what building a brand in 2024 looks like. At the center is a great, efficacious product. Full-stop. From there, their GTM has been driven by educating the subject matter experts and thought leaders in their space leveraging them to drive brand awareness (powered by Superfiliate, of course 😎 ) Not only are Dennis Bernstein and Eric Venn-Watson MD, MBA incredibly smart, humble operators, but they also happen to be incredible partners who, from day one of our partnership, were always thinking about how we both help each other grow and succeed. Their breakout success is certainly not surprising and well deserved. We're honored to be a small part of it! Check out the amazing video in the comments to learn more about the product. You might need it and not know!

💡 What is the DM conversation someone could have coming off this content? - Anders Bill Shares per reach is now THE signal for virality on Instagram. As Sarah Crow explains, it’s discovery in disguise that leverages DMs to identify valuable content. Why DMs? It’s pretty simple: ⚡ Direct communication fosters trust. ⚡ Shared content from trusted sources boosts engagement. ⚡ It encourages genuine interactions and connections. (It's also why we're doubling down on DMs as a core piece of the Superfiliate platform 👀 ) To produce shareworthy content, brands and creators need to start thinking DM-first. Try this thought exercise: Would someone DM your content to a friend? Is it funny or relatable? Is there a clear call to action? Creating content backward from these potential conversations ensures you’re building in potential virality from the start.

In your partner mix, what role should influencer partnerships play? 🤔 Superfiliate's Anders Bill joins Amy Scanlon to discuss this question and the state of influencer partnerships in 2024. https://bit.ly/3QY3L9x | #InfluencerMarketing #AffiliateMarketing #GrowthMarketing #DigitalMarketing

Off Script was started 4.5 years ago. What started as a simple influencer storefront, turned into a full-stack marketplace builder powering many exciting curated marketplaces with hundreds of brands connected. While building Off Script, I got to know Anders and Andy from Superfiliate. I have been nothing but impressed since the first time I heard them speak with Blaine Bolus at the DTC Pod. They’re two of the clearest thinkers and most inspiring builders that I have met in the creator economy. They have built an amazing team, and a powerful partnership platform for modern brands and creators trusted by many of the greatest modern ecommerce brands in the US. Therefore, I am happy to say that Superfiliate has agreed to acquire Off Script. I will join them on their growth journey ahead. To our colleagues, investors, partners and supporters, I feel nothing but gratefulness. Thank you for the continuous support through the ups and downs of Off Script's life. I will do what I can to pass on the optimism and support we have gotten from you all. This has been the most intense learning experience I could ever imagine. Now let's go! Rah-rah!

Look who got a massive glow-up! ✨ Our new Influencer Marketing Hub empowers you to scale ALL of your core influencer, ambassador & affiliate workflows: 🔍 Discover your best creators via tags & DMs 👂 Use social listening to collect UGC 💬 Personalized creator communications 🤝 Deepen partnerships with cobranded landing pages 🌱 Run product seeding campaigns with a single click 💰 Hassle-free payout management 📈 Analytics & reporting to double down on top creators It's everything you need - and nothing you don’t.

Look who got a massive glow-up! ✨ Our new Influencer Marketing Hub empowers you to scale ALL of your core influencer, ambassador & affiliate workflows: 🔍 Discover your best creators via tags & DMs 👂 Use social listening to collect UGC 💬 Personalized creator communications 🤝 Deepen partnerships with cobranded landing pages 🌱 Run product seeding campaigns with a single click 💰 Hassle-free payout management 📈 Analytics & reporting to double down on top creators It's everything you need - and nothing you don’t.

This company's TikTok account started a week ago... and has been going INSANELY VIRAL. How'd they do it? They tapped into a massively trending category on TikTok called #hopecore #hopecore is a social media trend that encourages people to find joy and positivity in the world around them Their video format was suuuper compelling They find creators on Twitch who have zero viewers on their live stream and have not had almost anyone watch them play in the past months... If you don't know Twitch well, it's a platform that allows you to live stream yourself playing video games, people can send you donations and it is an absolutely fascinating creator platform. After finding these streamers... The company would send them a live direct message and tell them something sad like "my birthday is today and no one sang for me :(" The live streamer, through nothing short of a random act of kindness, would sing them happy birthday and offer their support In return, the company donates the $500 and gets their reaction What's next is even crazier They then chop up this content into a TikTok and post the streamer's Twitch handle at the end The guy in this video has gone from 101 followers to OVER 240,000 followers... They've literally changed his life forever. And $1000s of donations pouring in for him This video alone has over 50 million views and still growing... The company, Pudgy Penguins sells stuffed penguins (it seems like it was a web3 company who built a big community) and has just hit retail stores like Target. The moral of the story? Your content strategy really does not have to be solely about your product -- coming up with compelling narratives that will drive brand awareness like this will drive more sales for them than a year of promotional product videos This was one of the most heartwarming and fascinating viral stories i've seen

The traditional affiliate model, based on publishers and media buyers, is a massive, important part of performance-based acquisition for businesses of all types. As the power of influencers and creators continues to augment that world, new tools, models, and strategies will become a requirement for success. We're helping brands and businesses of all types navigate that transition, and are always happy to share our perspectives! Thanks to Marshall Nyman for having Andy Cloyd on to talk about where he sees things going!

We're so excited to be working the Instagram on this next chapter of growth at Superfiliate!! Check out our update below!