As marketers, where do you learn how to reach active people effectively? Brands – and specifically their marketing teams – are constantly on the lookout for inspiration, advice and learning, particularly from those like them, that seek to build awareness with active people. So where better for us to seek advice than Strava's own Growth Marketing team? Our latest blog sees us interview our Senior Director of Global Growth Marketing Lauren Pica (more commonly known as just "Pica"), who gives some great advice (and examples to follow) for marketers looking to reach the active crowd. Check it out 👇 https://lnkd.in/eJEJnSwr
About us
Brands on Strava connect with active people like nowhere else. You’ll be an authentic part of the experience, interacting with the largest and most engaged community of its kind. Behind every one of our partner’s challenges, clubs and sponsored integrations is an athlete with a goal. You can be an interruptive ad for them on another platform, or their source of motivation on Strava.
- Website
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https://business.strava.com/
External link for Strava for Business
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
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Locations
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Primary
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208 Utah St
San Francisco, California 94103, US
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1444 Wazee St
Denver, Colorado 80202, US
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2 Magennis Place
Dublin, County Dublin D02 XH27, IE
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WCA Office, Redcliffe Way
Bristol, England BS1 6NL, GB
Employees at Strava for Business
Updates
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We love this piece on how brands are activating on Strava - featuring our Director, Evelina Jarbin https://lnkd.in/ehknmGj3
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How do you change "Quitters Day" to "No Quitters Day"? Through a Strava Challenge, of course. Read our case study on how Chipotle Mexican Grill helped their audience sustain healthy habits and increased visibility, relevance and brand love. By the numbers: 190,000 Strava users taking part in Challenges across the US 🏃♀️ 175 press mentions (totalling 700m impressions) 📰 20% increase in sales of Lifestyle Bowls 🍴 https://lnkd.in/eVKYhVYT
Chipotle: helping their audience achieve their wellness goals
partners.strava.com
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🏆 Introducing: Days Active Challenges 🏆 Now marketers can motivate Strava users to move based on just their number of days with a Strava activity. The result? High completion rates, great results for brands and even more active people. 🏃♀️ https://hubs.la/Q02ygVpr0
New Days Active Challenges help brands to make people healthier
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Want to learn how to use Strava to create great events? Join our first webinar for race and event organizers: 👇 https://lnkd.in/eFkVkKYQ
Did you know on some mass participation events like the Unbound Gravel or the Valencia Marathon, more than 70% of the participants upload a Strava activity? 🤯 Strava Webinar alert ⚠️ Race & Event organizers, buckle up! On April 8th at 12PM ET (6PM CET), Strava is running a webinar for you. We will review Strava best practices to fuel your event marketing Flywheel, including how to build and embed Strava routes on your site, or how to grow your Strava club and engage your members year-round. Interested in participating? Please comment this post and I'll share details in DM. Tag your favorite event leaders that need to hear about this. 🙌 Paul Moore Ellie Ryan Nick Kafker Katie Davis Tim Myers Jasmine Nesi Jamie Koffman Larissa Rivers Frazer Riley Amy Stanton-Foo Melanie Jarrett Alex Perry David Swain
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What a day! We hosted our first event in central London for agencies and brands to learn more about how to motivate consumers to get active. Huge thanks to all who attended and particularly our speakers Sandeep Ahluwalia, Evelina Jarbin, Jonathan Quint, Ben Mounsey and Zipporah Allen 🧡 We learned: 💡 How the world moved in 2023 💡 How to get the most out of Strava (whatever your budget) 💡 How to achieve authenticity for your brand 💡 How to approach inclusivity and diversity in campaigns 🦈 Who the Strava Shark is... And much more!
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Chipotle Mexican Grill Strava = 🌯 🏃♀️ 🏃♂️ 🏃♂️ 🏃♀️ 🏃♀️ We love to see it!
I'm usually too "heads down" to remember to share the good stuff, but here's one that was deserves some air time...my team in the U.S Brandon White Julianna Williams worked with Chipotle on one of the funnest Strava brand partnerships to date, the essence being...run a block as many times as you can, become the segment Local Legend and win free burrito bowls for a year. What's not to love 😍 ??? https://lnkd.in/eDFKN-gH https://lnkd.in/et4CKaKY
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🌖 In 2023, brands motivated Strava users to move the equivalent of 165 trips to the moon. And back again. 🌖 Challenges rewarded folks for their efforts – making them go the extra mile. 48.8 million miles, to be precise. And brands were rewarded too: with 104% average uplift in recall and 35% in intent to purchase, challenges drove real business growth. See the full breakdown, including some of our favourite challenges from brands like The North Face, a VF Company, Rapha, L.L.Bean and lululemon: https://lnkd.in/eZWGgyYQ
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We 🧡 this activation with BetterHelp – get moving to boost your mental health. And get rewarded for it!
Mental Health 🤝 Physical Health That’s right: BetterHelp has teamed up with Strava on a special challenge to boost your mental and physical health! 🏃♀️ Join us on a journey of stress reduction, clearer thoughts, self-discovery, and improved overall health. This challenge isn't about athletic ability, it’s about moving your body in ways that feel good to you. ✨ 👉 Click on the link to join: https://lnkd.in/ew6Fuzsu 🧘♀️
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📅 It's event season. 📅 Our team are heading out to meet brands at two industry events in both North America and Europe: ISPO Munich and The Running Event! Thinking of attending either? Let us know in the comments 👇