STRATACACHE

Happy Fourth of July from the STRATACACHE team! We hope you have a happy and safe holiday spent with loved ones. #IndependenceDay #STRATACACHE #MarTech #DigitalSignage

At #RetailMediaSummit in Chicago, Chris Riegel of STRATACACHE shared 4 key wins that in-store retail media provides: 1) Deep influence on & insight to #shopperbehavior in-store 2) Contextual & personalized digital media surfaces to test conversion in real time 3) Hyper-relevant intent audiences to re-target on digital & #CTV platforms 4) Tremendous growth in impression value when tied to data as part of a #shoppermarketing versus #dooh strategy More takeaways: • Powered by deep data, in-store media networks can close the gap on the Lost Mile • Shoppers are audiences – Retailers partnering with media companies & data can capture the value of these audiences • With data, retailers can dramatically increase their share of the $300B/year digital marketing budget • Winning the consumer with personalization, relevance of message & assistance in her journey at every point is essential in driving return trips & the retailer relationship. #retail #retailmedia

In an increasingly competitive marketplace, Digital Menu Boards (DMBs) from Carmanah Signs, a Division of STRATACACHE grab the attention of customers to improve the perception of the North Carolina Education Lottery (NCEL) and boost sales. Jason Barrs, Senior Vice President of Sales & Business Development, Carmanah Signs, said "retail has become a digital media channel." “DMBs bring relevant information to lottery players in real-time, from jackpot sizes to current promotions and new Scratch-Off games,” said Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery. Read more about the effectiveness of employing digital menu boards to increase revenue opportunities through real-time, localized and relevant dynamic messaging: https://lnkd.in/eccdNbFi #Lottery #DigitalMenuBoards #CarmanahSigns #MarTech

PRN, a STRATACACHE company Plans 100 New #RetailMediaNetworks Jobs In Owner STRATACACHE’s HQ City #digitalsignage

Thank you to all that came out to our two #STRATACACHE Cannes events! Our Retail Media Changemakers Experience saw guests join us on an exploration through Antibes as well as a first look at new data from IAB and Path to Purchase Institute. Today we welcomed retailers and brands for a Rosé and Retail Media panel at the Albertsons Media Collective Bungalow in partnership with Jessie Bove Dowd, Editorial Director at the Path to Purchase Institute and Jeffrey Bustos, VP, Measurement Addressability Data at IAB. The reaction from attendees has been warmer than the Cannes sunshine and we are excited to continue conversations in the next few weeks. If you'd like to learn more, visit: https://lnkd.in/e9MGdBbN #STRATACACHE #RetailMediaNetworks #Cannes #MarTech

EXPLORING, ENTERTAINMENT AND INSIGHTS 🍸 Thank you so much to those who joined us as part of the STRATACACHE Retail Media Changemakers experience. After an excursion through Antibes, IAB and Path to Purchase Institute shared findings from their latest research. The night ended with our guests enjoying a lively discussion over dinner by the ocean. What is a better thing to start the day after such a great night? The Scala European Retail Media Breakfast. The room is packed to hear about the future of in-store retail media. Presented in partnership with Jessie Bove Dowd, Jeffrey Bustos and Yara Daher. If you'd like to learn more about the events or what has been shared then get in touch.

The Cannes Lions International Festival of Creativity is off to a fantastic start! Tonight, #STRATACACHE is hosting the Retail Changemakers Experience event alongside Jessie Bove Dowd Director at the Path to Purchase Institute, and Jeffrey Bustos, VP Measurement Addressability Data at IAB. The evening will be filled with insights, networking, and fun in the seaside city of Antibes, France. Stay tuned for more updates from Cannes as STRATACACHE and Scala each host an event tomorrow! #CannesLions #RetailMediaNetworks #MarTech #DigitalSignage

#STRATACACHE announced the acquisition of Dot2Dot Communications, an Ontario-based out of home and digital signage specialist. The acquisition extends STRATACACHE’s global service reach into the out of home media sector. Chris Riegel, STRATACACHE CEO, said of the acquisition: "With the continued growth and evolution of the out of home media industry and its ongoing adoption of more advanced digital experiences, the acquisition of Dot2Dot Communications perfectly aligns with the STRATACACHE strategy of connected media audiences." Read more here: https://lnkd.in/eyKGmiiM #STRATACACHE #DigitalSignage #OutOfHome #Dot2DotCommunications

This morning, we announced #STRATACACHE's acquisition of MasterPoint, based in Cologne, Germany. MasterPoint is a digital signage systems integration, operation and field services company. The acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies and extends direct field service delivery capability into the largest economy in Europe. STRATACACHE global support will include German market support from the experienced MasterPoint team of project managers, technicians, engineers and installers. Read more here: https://lnkd.in/eqF6EnTA #STRATACACHE #DigitalSignage #PressRelease #MasterPoint

STRATACACHE CEO, Chris Riegel, will be speaking today at #rccstore24! Chris Riegel will be presenting his 3-point plan to supercharge future growth of in-store retail media networks during his Fast Five Sponsor Highlight, "The Store as Media. The Shopper as Audience." He will be sharing his insights today on the Main Stage at 2:45 pm. #rccstore24 #STRATACACHE #RMNs #MarTech #DigitalSignage