Stay AI

📣NEW FEATURE ALERT 📣 🏆 WinbackEngine is here! Now you can leverage AI to find the perfect time to reacquire churned subscribers. If you aren’t continuously optimizing your winback campaigns, you’re leaving money on the table. Manually setting up winback flows and optimizing them for specific time delays and cancellation events can be a hassle to get right – until now. WinbackEngine takes the guesswork out of winback timing and learns the most probable time to send tailored re-acquisition emails to churned subscribers. Utilizing Stay’s proprietary machine learning model, input a time delay range and A/B test the time delays within that range to optimize based on the success of your reactivation flows. No more manual work on your end, and no more A/B testing on your own! Even better, use our pre-built Winback Flow template to get started right away 🔥 🏆 WinbackEngine is first-to-market when it comes to an AI-powered tool that determines the best time to reach out to churned subscribers.

Welcome to the team, Phillip! 🎉 Phillip is joining our ever-expanding engineering team as a Senior Software Engineer 💗

🎙️Our latest Chew on This podcast episode is here! This week Gina Perrelli and Ronak Shah sat down with Alex Beller, Cofounder & President at Postscript, to unpack all things email and SMS. More importantly, we break down what strategies your brand needs to be testing to optimize these channels whether you are a new or established DTC brand. This includes (but is not limited to): 📲Identifying the right frequency for your SMS communications  📲Asking customers what problems they’re looking to solve in their purchase 📲Figuring out if you’re over-segmenting or under-segmenting your audience 📲Segmenting out your subscribers based on who is actually interested in additional upsell and cross-sell opportunities 📲Optimizing your site popups to capture and build your SMS list effectively 📲Creating  a flexible retention budget … and more! Watch the full EP linked below ⬇️

We're excited to welcome some incredible brands to Stay this week 💖 Welcome sans, Recess, Verve Coffee Roasters, Metabolic, Slate, & Wine By Lamborghini 🎉 Interested in what Stay AI can do for your brand? Send us a message!

🔥New Feature Alert 🔥 Understanding and mitigating churn is essential for sustaining growth and long-term success for your brand. Now, segment customers by churn risk directly within Stay AI! With our updated segmentation capabilities based on churn risk, you can drill deeper into churn risk and non-churn risk subscriptions. With this data, you can export your churn risk metric to Klaviyo to build a targeted email flow specifically for the customers you know are at risk of churning!

When it comes to winning back churned subscribers, you cannot rely on hope 🙁 Applying personalization to your subscriber winback experiences can provide massive value. To do this, you need to understand why someone churned in the first place. Think about it: someone who cancels because they don’t like the taste of your product is going to have a very different experience than someone who churns because the product is too expensive. Once you identify the reason for a cancellation, you can tailor several winback flows around each subscriber’s pain points. We won’t lie to you – this can be complex, but it doesn’t have to be. And if you’re using Stay AI’s deep Klaviyo integration, it can be a breeze 😉 For more tips and tricks, checkout our full Chew On This podcast episode below ⬇️

Welcome to the Stay fam, Fresh Patch 🩷 Our onboarding team is always ready to ensure each and every migration is seamless for our merchants so that your brand can jump right into testing, growing, and accelerating your retention strategy and recurring revenue.

Amazon’s two-day Prime Day sales promotion generated a whopping $12.7 billion last year, with customers purchasing over 375 million items. With that level of volume, your brand deserves a slice of the pie, too. Regardless of whether your brand is selling on Amazon, we've written up some Prime Day best practices that capitalize on shoppers' high-purchase intent and maximize revenue on your owned & on-site marketing channels – including email, SMS, and directly on your subscriber portal. Linked below for a quick Friday afternoon read ⤵️

Is your brand running tests, analyzing results, and using that data to make informed decisions to improve the customer experience? If not, you’re leaving revenue on the table. Our friends at First Day take this to heart with rigorous testing to understand customer behavior and implement data-driven changes that have drastically improved their subscription program performance. Their sophisticated testing strategy includes: ✅Customer surveys that pinpoint and address the # 1 objection to subscriptions ✅A/B tested and optimized CTAs that reduce cancellation mere moments before churn ✅Cost-effective mystery gift campaigns to increase reorder rates and boost retention ✅The best time to leverage triggers and expiration reminders in a subscriber’s order cycle WITHOUT increasing churn And much more. This week’s Chew on This podcast episode with Gina Perrelli and Amanda Liew Hill dives DEEP into testing strategies we guarantee your team hasn’t thought about. Watch the full episode now, linked below ⤵️

Integration announcement 🥳 Grow faster with word-of-mouth referrals and reward subscribers for taking valuable actions for your business! Our latest integration with Friendbuy is a powerful channel for acquiring new customers and increasing LTV. Friendbuy and Stay AI give you the power to reward your subscribers for referring friends, making purchases, completing onsite quizzes, and more! Rewards and referral discounts can easily be applied to subscriptions or one-time purchases.