Stay AI

How did Black Friday & Cyber Monday (#BFCM) go for you last year? Did your sales strategy work? Did you implement a strategy for subscribers? If your last BFCM didn’t go exactly as planned, don’t sweat it. We analyzed over 300 #Shopify subscription programs to bring you winning BFCM strategies guaranteed to give you the revenue boost you're looking for this year 🚀 📈 Inside, you’ll find strategies to: ✅ Optimize your subscription program ✅ Create high-value offers for existing subscribers ✅ Offers to capture new BFCM subscribers ✅ Retain subscribers with preventative cancellation strategies ✅ Reactivate & winback churned subscribers And much more. Get ahead of the competition and make this your most successful Black Friday yet 🔥 Thank you to our friends at Nostra AI, ShipInsure, NoFraud, and AfterSell by Rokt for joining us this year in making this BFCM Playbook the best one yet 💗 Grab your free copy of Stay’s BFCM Playbook below ⤵️

💸 40% reduction in CAC 📈 11% increase in Subscriber Save Rate 📉 Significant BFCM churn reduction We love seeing Vita Coco’s successes around Black Friday and the holiday season with the help of Stay and Lunar Solar Group’s retention experts 💗 With Black Friday around the corner, Vita Coco wanted to target top-of-funnel shoppers with a big sale while also being mindful of its existing customer and subscriber cohorts. To do this, the team needed to strategically segment their campaigns between first-time shoppers, existing customers, and subscribers, all while trying to reduce CAC 🤔 Check out the full case study below to learn exactly how Vita Coco optimized their acquisition strategies and retained more subscribers last BFCM. Read the case study: https://hubs.la/Q02RM-210

💰Are you utilizing Banner Ads to increase revenue before BFCM? 💰 Adding a banner ad directly within the Customer Portal is an excellent way to alert subscribers of upcoming or new product announcements and offers. Alert subscribers of new one-time add-ons, like an exclusive cross-sell or upsell, or any other number of discounts, deals, and surprises your team may have up their sleeves. 👋 Here are a few strategies and examples from some of our favorite brands that leveraged their banner ads to keep subscribers engaged during BFCM last year:

Have you seen our Chew On This podcast? With the biggest #eCommerce shopping event of the year right around the corner, this is the perfect time for any retention marketer or brand leader to brush up on their recurring revenue strategies and optimize their program before #BlackFriday & #CyberMonday. Start your fall podcast binge with Episode One, linked below ⤵️

Welcome to the team, Michael Yates 🎉 Michael is joining our expanding team as Stay’s Director of Marketing 🙌

🛍️ 🖤 A successful Black Friday & Cyber Monday comes down to preparation. You’ll want to optimize every touchpoint for potential new one-time purchasers (OTPs) and subscribers alike to craft an unparalleled shopping experience – and one of the most critical places for customers to learn about your subscription offering is on your product pages. ➡️ Our UI/UX experts put together these four PDP best practices to nudge customers toward subscription:

Join us next week for the Mastering Retention in DTC webinar hosted by Deep Ocean Partners, featuring Stay AI CEO Gina Perrelli 🎉 💸 CAC and LTV are the purest measures of the financial strength of a DTC business: how much does it cost you to acquire customers versus how much profit you generate from them. We’ll be discussing why retention matters, how it can best be measured, and how it can ultimately be improved alongside co-panelists Anthony Rosen & Daniel McCarthy. 📅 1pm ET, September 26th ➡️ Register here: https://hubs.la/Q02R4Rp80

📣 Calling all #Shopify brands: with Black Friday & Cyber Monday right around the corner, is your brand ready for the chaos and potential revenue boost this holiday season? With the largest sales event of the year fast approaching, it’s crucial that you create tailored cancellation surveys and winback flows that can recapture any deal shoppers that may attempt to churn following BFCM. For detailed retention strategies, check out our Chew on This podcast below ⤵️

We're excited to welcome some incredible brands to Stay this week 💖 Welcome MycoMood Coffee, Something Nice, American Dream Nut Butter, Cuddle Sleep Health, ANTIVDOTE, and SteelFit®

Are you prepared for the largest holiday sales event of the year? If not, don’t sweat it. We’ve partnered with our friends at Zipify to host a Black Friday Bootcamp webinar LIVE on September 26th at 3pm ET. What can you expect? ✅ Full-stack training with 4 top Shopify experts. ✅ A FREE workbook with templates for BFCM ✅ Proven results backed by $100M in revenue 🚀 Stay AI CEO and co-founder Gina Perrelli will be joined by Ezra Firestone, Jimmy Kim, and Drew Sanocki in sharing step-by-step coaching on launching your biggest Black Friday sale ever. Trust us, you won’t want to miss this. Signup below ⤵️