Spreetail

Amazon’s decision to scale back its 1P vendor program is in full effect. In the coming days, impacted brands will likely be approached by various 3P companies offering to fill the gap. Many will promise quick fixes, flashy tools, or cost savings—with the goal of earning your business. But before making any decisions, here’s a list of key factors to keep in mind:   🔍 What to Look Out For: 𝗣𝗿𝗶𝗺𝗲 𝗘𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Not everyone can get and maintain Prime. While FBA works well for smaller cubed products, many resellers promise the Prime badge for oversize products (20 lbs and 18 inches), and either can’t deliver or require more price concessions that lose you money.    𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 & 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗧𝗶𝗺𝗲𝘀: Many 3P partners may boast about their fulfillment capabilities but lack the infrastructure to deliver on those promises. Without multiple fulfillment centers across the US, slow lead times will impact your revenue, damage customer trust, and put your Prime status at risk.   𝗗𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: Now more than ever, your brand needs hands-on, personalized support. Your ideal partner should have the capacity to focus on you, ideally managing fewer than 10 accounts to give the attention you deserve. With the holiday season fast approaching, it’s crucial your partner is committed to launching your strategy quickly and efficiently.   𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Make sure your new partner has historical in-stock rates, excellent listing health, strong content fidelity, and listing liveliness. Listing your products on Amazon is one thing, driving sales is another.   𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗿𝗮𝗰𝗸-𝗥𝗲𝗰𝗼𝗿𝗱: Everyone has at least one great case study, but true success is demonstrated by a consistent track record of driving average brand growth across various market cycles and over many years. Look for a partner with a history of sustained performance and adaptability through different economic conditions and industry shifts.   𝗥𝗲𝗺𝗮𝗶𝗻𝗶𝗻𝗴 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆: Understand how your new partner plans to handle any remaining inventory still sitting with Amazon. Will they push for a return to vendor? Slash prices to move it quickly, risking retail erosion? The ideal partner will be proactive—creating new promotions, executing inventory swaps, or leveraging alternative marketplaces to strategically move inventory without sacrificing value.   𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Not all sellers are able to list your products; and if they do, they may be shut down if they don’t meet certain standards. You’ll need a partner who is battle-tested and trustworthy—someone who can protect your brand while ensuring uninterrupted marketplace access. Confirm that a listing or offer can be created before committing to a partner and inquire about their success rate in maintaining brand standards on Amazon.   𝗪𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

Spreetailers aren’t just across the country—they’re all around the world.   At last week’s All Hands event, team members traveled from across the US and beyond, reflecting our reach and influence in both domestic and global markets. Whether it’s scaling brands in North America or supporting international growth through our omni-channel ecommerce solutions, we’re always where you need us.   Curious how far some Spreetailers traveled to join us? Let’s find out...

It’s almost time to checkout!   Join us LIVE Friday at 11 AM ET as we welcome back Rachel Libby along with Russ Mills, Director of Merchandising, and Adam Waggoner, Director of Business Development, to talk the latest ecommerce news from this past week. - A deep dive into eMarketer’s latest report on the top 5 consumer expectations from brands - Key takeaways from Amazon’s 2024 Accelerate conference - Celebrating TikTok Shop’s 1-year anniversary - An exciting Spreetail acquisition and its benefits for our brand partners Got questions or just want to say hello? Don’t miss this chance to join the conversation. See you there!

Like baseball in October, or football in January, Q4 is when the stakes get high for ecommerce brands. From Black Friday to Cyber Monday and beyond, the holiday season can be a game-changer for revenue and growth.   In our latest guide, we break down key strategies for navigating holiday shopping trends, boosting brand visibility, and enhancing customer loyalty.   Don’t let inventory management, operational pressures, or missed marketing opportunities hold you back. Be prepared to thrive in Q4 with insights from industry experts.   https://lnkd.in/gTZtVqca

Spreetail is excited to announce the acquisition of ECHO, an innovative AI-powered customer insights platform.    Echo’s technology will allow our brand partners to harness valuable insights from customer feedback, helping to refine strategies and boost product sales. By integrating Echo’s platform, we’ll enhance our ability to track customer sentiment and provide brands with data-driven solutions for growth.   Learn more about this acquisition and how it's strengthening our capabilities and commitment to our brand partners. https://lnkd.in/ew8Ccqhq

October is one of our favorite months of the year! All the wins from months of Q4 planning begin to materialize. Our leadership team has been rolling out key initiatives to drive our brand-centric vision, while our ecommerce experts are busy helping 1P brands navigate the latest Amazon changes.   Catch all the updates and more in our October LinkedIn Newsletter.

As a brand, understanding your competitive landscape and mastering your digital shelf is crucial to staying ahead and driving conversions. Outside of evaluating key factors like content quality, advertising, shipping speed, product features, logistics, and how your product is represented, pricing plays a huge role. But it’s not about being the cheapest or the most expensive. It’s about knowing how your product compares and having a clear, data-driven pricing strategy. What other products are your customers considering? Are their review counts growing faster than yours? Are they offering more promotions or selling more units? Evaluate how you measure up, and identify areas for improvement to ensure you stand out.

Last week’s All Hands event left Spreetailers energized and excited for what’s ahead. We caught up with a few team members at the after-parties to hear what they’re most excited about for the future. Here’s what they shared.

October Deal Days are right around the corner, and it’s time for ecommerce brands to get ready. With major retailers like Amazon, Target, and Walmart hosting these sales events, the opportunity to boost visibility and drive sales at the start of Q4 is significant.   To maximize success, brands need to ensure: - Inventory is well-prepared - Deals are strategically planned - Listings are optimized   With the right approach, October Deal Days can set the tone for a successful Q4. Are your products ready to shine?

That’s a wrap, All Hands week is officially over!   Join Social Media Marketer Kaylee Brown as she takes us through a day in the life of a Spreetailer during All Hands, filled with fun moments, great food, and plenty of inspiration.