SPORTFIVE

As the Paris 2024 cycle approaches the Games starting point, SPORTFIVE wanted to thank our client the New Zealand Olympic Committee for our continued strong partnership.    Together, we aimed to create an impactful and inspiring journey for the New Zealand partners, and it’s been fantastic to see the new brands that have joined the New Zealand Team family.    New Zealand had their best Games ever in Tokyo, and as they look to go better in Paris, we wish them all the best!   #earnthefern #thefernisallofus

We are pleased to announce a transformative partnership between long-term SPORTFIVE client CFI Financial Group and seven-time Formula 1™ World Champion Lewis Hamilton.    The multi-year agreement sees Hamilton become a Global Brand Ambassador and marks a pivotal moment for CFI, aligning the group with one of the most iconic figures in motorsport history.    As the all-time leading driver in Formula 1 with 104 career wins, Hamilton is known for his unwavering pursuit of excellence and innovation, as well as his advocacy for diversity and inclusion.    Speaking about the partnership, Lee Goldwater, Executive Vice President Commercial at SPORTFIVE, said: "This agreement is another exciting example of the growing influence of athlete sponsorships in sport and highlights the possibilities of creating both meaningful and mutually beneficial collaborations." Read more below:  https://lnkd.in/eapwcnGx

Naef Ba, Senior Director - Head of Web3 & Metaverse at SPORTFIVE recently spoke with Digiday on how Manchester City is leveraging Fortnite to expand its global audience 🌍🎮 Click the link below to read more about this innovative strategy. ➡️ https://lnkd.in/e7Uw-sfN #Esports | #Gaming | #Metaverse

🎮 Esfand's 2nd annual Draft Night Extravaganza took #Twitch by storm! With SPORTFIVE's collaboration over four months, the event featured #NFL stars like Byron Murphy and creators such as Ludwig. SPORTFIVE secured brand partners, coordinated talent, managed production and ensured seamless execution. The show captivated over 216K unique viewers with fan competitions and dynamic content, solidifying Esfand as the face of American Football on Twitch. Dive into the full success story here: https://lnkd.in/enQzPFa2 #Esports #Gaming

Unlock unparalleled partnership opportunities 🚀 At SPORTFIVE, we specialize in connecting #brands with the world’s most dynamic sports properties. Discover how our innovative approach and industry expertise can elevate your brand to new heights. 🔗 Explore the endless possibilities here: https://lnkd.in/exYRMBmZ #Partnerships | #SportsMarketing

SPORTFIVE Chief Growth Officer Robert Müller von Vultejus features in a Reuters article this week which discusses how global advertisers are hiring more female athletes to launch marketing campaigns. Within the article, emphasis is placed on the importance of authentic representation and how these athletes are reshaping the narrative around sports marketing. For SPORTFIVE, women’s sport is something that always has been part of our business. In recent years we recognized a change in perception and identified a solid growth in terms of sports marketing and business. To elaborate on this, 52% of the top 25 most marketable athletes are women (Sports Pro 2023 Marketability Report), underlining the relevance women’s sport has. Check out the full story here: https://lnkd.in/eDFnpBV5 #SportsMarketing

🔄 A look back to last month where SPORTFIVE colleagues from 13 countries came together for the 2024 Global Management Meeting in Lake Tegernsee, Germany.    🤝 Every market plays an integral role in building SPORTFIVE's brand and services and the Global Management Meeting provided the perfect platform for sharing insights and best practices from our diverse regions.   📋 Topics covered within the conference included our approach to business in APAC, our involvement at UEFA EURO 2024™, the future for women's sport and our strategy to cultivate soccer in the Americas among may other areas of interest in the sports business world.    🙌 Beyond business development, the conference was also about building trust, relationships, and a sense of community within our Global Management team. #SportsMarketing | #SportsBusiness

The final men's major of 2024 ⛳️ Wishing all 19 of the SPORTFIVE golf clients teeing it up at 𝐓𝐡𝐞 𝐎𝐩𝐞𝐧 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩 this week. 🏌️♂️ Akshay Bhatia 🏌️♂️ Keegan Bradley 🏌️♂️ Denwit Boriboonsub 🏌️♂️ Harris English 🏌️♂️ Ben Griffin 🏌️♂️ Brian Harman 🏌️♂️ Daniel Hillier 🏌️♂️ Sungjae Im 🏌️♂️ Matthew Jordan 🏌️♂️ Tom Kim 🏌️♂️ Chris Kirk 🏌️♂️ Kazuma Kobori 🏌️♂️ Romain Langasque 🏌️♂️ Thriston Lawrence 🏌️♂️ Phil Mickelson 🏌️♂️ J.T. Poston 🏌️♂️ Jon Rahm 🏌️♂️ Davis Thompson 🏌️♂️ Ryan Van Velzen #TheOpen

⚽ With the growth of soccer across North America, and SPORTFIVE's deep relations across #gaming and #soccer, the opportunity to bring both world's together is more prevalent than ever. 🚀 Partnering with Spotify, SPORTFIVE and BUILD A ROCKET, SPORTFIVE's gaming experiential team, launched the Creator Kickoff, an innovative IRL futsal competition featuring 13 top creators and live-streamed on Twitch. 🎮 The event garnered over three million impressions and nearly one million minutes watched, showcasing the power of combining soccer and gaming to create unforgettable experiences. ⬇ Read more about this groundbreaking collaboration and its impact on the #digital and gaming communities below.