Splitit

Splitit

Financial Services

Atlanta, GA 11,630 followers

Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service.

About us

Splitit powers the next generation of Buy Now, Pay Later (BNPL) through our merchant-branded Installments-as-a-Service platform. We solve the challenges businesses face with legacy BNPL while unlocking BNPL at the point of sale for card networks, issuers and acquirers, all through a single network API. It’s a new day for payments—one where your shoppers can keep earning the credit card rewards they love, choose the number of installments, and gain a level of control that traditional “buy now, pay later” providers can’t – or won’t – give them.

Website
https://www.splitit.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
Atlanta, GA
Type
Public Company
Founded
2012
Specialties
installment payments, consumer credit, merchant services, ecommerce, payments, omnichannel retail, embedded installments, white label installment, and card-attached installments

Products

Locations

  • Primary

    5901 Peachtree Dunwoody Road

    Atlanta, GA 30328-7188, US

    Get directions

Employees at Splitit

Updates

  • View organization page for Splitit, graphic

    11,630 followers

    Exciting news! Splitit has won the Best UX Initiative in Payments at the #PaytechAwardsUSA. Our seamless, 0% interest pay-over-time solution lets customers use their existing credit card without new loans or credit checks—empowering responsible payments. With our embedded omnichannel technology, Splitit works effortlessly across online, in-store, mobile, and call centers, driving higher approval rates, increased average transaction values, and fostering customer loyalty and repeat purchases. It’s a win-win for both consumers and merchants! A huge thanks to our team, partners, merchants and customers for making this happen! We’re committed to delivering the best in payment technology. #UXExcellence #PaymentsInnovation #installments #BNPL

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  • View organization page for Splitit, graphic

    11,630 followers

    We’re excited to announce that Shannon Johnson has joined Splitit as the Head of Issuer and FI Growth. Shannon brings extensive expertise in payments and fintech, with 15 years of banking experience at PNC and SunTrust (now Truist), followed by leadership positions at Cardlytics and Marqeta. Her passion for delivering innovative products and services that benefit consumers, businesses, and banks makes her a valuable addition to our team. Please join us in congratulating Shannon as she works with issuers to scale card-linked installment solutions at checkout.

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  • View organization page for Splitit, graphic

    11,630 followers

    How can merchants help consumers shop wisely this holiday season? With the Federal Reserve’s recent 50-basis-point interest rate cut, borrowing costs are dropping just in time for the holiday season. American Express and US Bank have already reduced APRs on several credit cards by 0.5%, making it a bit easier for consumers to manage their spending, according to LendingTree. Splitit CEO Nandan Sheth notes that lower rates, combined with a strong stock market, could boost consumer confidence and drive higher holiday sales. However, Sheth advises caution when using "buy now, pay later" (BNPL) options, especially as credit card debt rises. His advice? Avoid taking out new loans for each purchase and make use of your existing credit. Keep an eye out for 0% interest deals with current credit cards, especially from high-margin sectors like travel, luxury, and home goods. If you opt for BNPL, be sure you can pay off purchases on time to avoid costly late fees. For merchants, this is an ideal moment to offer 0% interest installment plans through credit cards, which don’t require the origination of new loans. The key is targeting offers wisely and providing a frictionless, mobile-first shopping experience, especially as 2024 is set to be the most mobile-focused holiday season yet. #HolidayShopping #ShopSmart #InterestRates #Ecommerce  #installments Listen to the full story here: https://lnkd.in/eTeKwa7r

    Small businesses will be a 'dark horse' during holiday shopping

    Small businesses will be a 'dark horse' during holiday shopping

    finance.yahoo.com

  • View organization page for Splitit, graphic

    11,630 followers

    Come meet Kristin Kirchen and Tom Silverman, who will be representing Splitit at the MAG Payments Conference 2024, from September 16-19. Find them at booth #310 to chat about all things payments and innovation. Plus, don’t miss our exciting giveaway—a chance to win an iPad Air or Ray-Ban Meta Wayfarer glasses. Looking forward to connecting with the best in payments at #MAG2024! #MAGPaymentsConference #Orlando  #AdvancingPaymentsTogether  #KnowYourPayments

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  • View organization page for Splitit, graphic

    11,630 followers

    Say hello to the new face of Splitit!  Our new logo is more than just a fresh look — it represents our journey in solidifying Splitit as the world’s largest embedded card-linked installments platform. We’re transforming commerce by empowering merchants, consumers, and banks to thrive in the evolving payments ecosystem. > It's about delivering performance, not friction. > It's about empowering consumers to buy responsibly. > It's about providing innovative payment solutions that enhance financial accessibility and drive growth for all stakeholders. Join us as we continue to elevate the future of payments! #CardLinkedInstallments #Splitit #PaymentsInnovation #Growth

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  • View organization page for Splitit, graphic

    11,630 followers

    New research from Splitit and PYMNTS reveals a major shift in the payments landscape. Merchants are embracing card-linked installments like never before, with in-store usage skyrocketing 82% and online by 68%. “Our research shows the power of credit card-linked installments to drive sales and build customer loyalty,” says Nandan Sheth, CEO of Splitit. Key Findings: 57% of merchants fear losing customers without this payment option. 50% of consumers would switch merchants for credit card-linked installments. 74% of retailers prefer these plans over other BNPL options. Consumers are 60% more likely to choose installments for purchases over $1,000. Read more about the growing trend and its impact on customer loyalty and sales - https://lnkd.in/e8QT2WYt #Payments #Retail #Fintech #CustomerLoyalty #Splitit

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  • View organization page for Splitit, graphic

    11,630 followers

    Consumers are demanding more flexible payment options, and credit card-linked installment plans are stepping up to meet the need! New research shows that nearly 75% of merchants prefer these options over traditional BNPL plans. With 90% of merchants saying these plans boost customer acquisition and retention, it's clear they offer a winning solution for everyone. Key benefits:  > Median spend on card-linked installments is over $1,000—double that of BNPL pay-in-4 plans. > 1/3 of merchants now offer these plans, with a 16% growth in six months.  > Consumers favor card-linked installments for big purchases, with 60% using them to better manage finances. As higher interest rates and new regulations reshape the ‘pay later’ landscape, credit card-linked installments provide a safer, more sustainable way to spread out payments. Merchants, are you ready to adapt and offer your customers the flexible options they crave? #PaymentOptions #Fintech #ConsumerTrends #CreditCardInstallments #MerchantSolutions

    As consumers demand flexible payment options, we’re seeing growth in credit card-linked installment options that do not involve new loan origination at checkout. What does this mean for the future of #BNPL? Nandan Sheth, CEO of Splitit, dives into this trend uncovering the reason for this shift and how merchants should effectively cater to these evolving demands. New research by PYMNTS and Splitit reveals a significant trend: nearly three quarters of merchants now favor credit card-linked installment options. This data shows that nearly 90% of merchants believe general purpose credit card-linked installments boost customer acquisition and retention, compared to just 64% for traditional BNPL installment options. To effectively cater to evolving consumer demands, merchants must grasp the nuances of these payment modes. By tailoring options to specific customer segments, businesses can offer personalized payment experiences that resonate throughout the customer journey. Curious to learn more about how merchants are navigating these shifts? Dive deeper into the insights here: https://lnkd.in/d3YNNaj4 #FintechNews #Fintech #ConsumerPayments #BNPL #Payments #Finance

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Funding

Splitit 9 total rounds

Last Round

Post IPO equity

US$ 25.0M

See more info on crunchbase